31 Ways to Garner Net New Business

In one of my previous blogs about "31 Ways to Garner Net New Business", I mentioned the use of Linkedin.

With Linkedin we have the ability to research the CFO, CIO, CEO and just about anyone else as long as they are a member.

Today, I was in a meeting for setting up a couple of NSI workflows for my client. While I was waiting for NSI to configure I asked about name dropping other companies with a phone call, email or letter. The CFO told me that if he receives anyone of those communications from a vendor mentioning other companies that he knows.  He would be more likely to continue the call, or take the call when it comes in.  On to #12!

12. Use web forums to increase your knowledge about the industry and to answer questions that users have posted.  When answering questions make sure that you leave your blog url, this way readers can check out who you are.  Over the years I’ve received a many leads from people who have reached out to me after they read one of my responses on a web forum.

I use Quora and Print Planet. I got one of my biggest leads from a user who read threads that answered about duplicators on Print Planet.

-=Good Selling=-

Oh, was the weather brutal this AM, woke up to 6 degrees &  two dead batteries in two cars, got one started then went to an awesome appointment and then found out that the car wouldn't start when I was ready to leave!!!  The life of sales right?  

Socialize Yourself with Linkedin

All of these points below will establish yourself as a person who is knowledgeable with the industry that you work in.  Thus over time you will be considered by your customers and prospects as the resident expert or guru, this establishes trust that you have the knowledge and expertise to help them attain their business needs.

2.  Upload some of your corporate documents or documents that you developed to your Linkedin profile, then make sure your upload a picture of yourself.

For my Linkedin profile I've added a link where my documents can be found ( I elected to sell my document however you will want to list it as a free download).

Most important is that you'll want capture the email address of the person that is downloading the document.  The program that I use is SUMO.

Thus you are not giving away the document for free, well kinda, but you're capturing their email address and name.  That leads to a warm lead and a follow up call.

-=Good Selling=-