MSP, MSSP & IT Industry Notes

Sponsored by

October 9th, 2023

Arcoa Group

Why partnering with ARCOA makes sense
Electronics Recycling is an important and profitable part of the IT asset lifecycle, but it can be overwhelming with all you already do, varying state regulations, and the limited resources at hand. That’s where ARCOA comes in. When you partner with ARCOA, you get all the benefits of a big company without any of the capital investment. We’ve been doing this since 1989 and have the expertise, certifications, and nationwide resources to get the most for all your clients’ retired IT assets. Plus, positioning your clients as environmental stewards not only elevates their appeal to consumers, it meets government requirements and avoids fines.

What partnering with ARCOA looks like
Our role is to make it easy for you to bring more value to your clients. We work with you to help stretch your clients’ IT budget by reducing the total cost of ownership of their electronics. We’re experts at identifying and implementing the solutions your clients need for the end-of-use remarketing, recovery, and recycling of their technology assets. The sooner you involve ARCOA, the sooner you and your client.

Hamilton acquires Computers on the Run

• announced Monday that they have finalized an agreement whereby Hamilton will acquire COR Managed Services
• Hamilton a technology company located in Aurora
• COR offers managed IT services in Grand Island

Lumifi Acquires Castra to Deliver Next-Generation Managed Detection and Response

• announced its acquisition of Castra Managed Security
• Castra offers enterprise-level MDR, specializing in Exabeam
• Exabeam is a security information and even management (SIEM) platform
• Lumifi is a provider of managed detection and response (MDR) services

The 20 MSP Acquires Key Player in Managed IT Services, Continues Rapid Expansion

• announced the acquisition of 3i International
• 3I International offers managed IT services in Houston and Dallas areas
• Acquisition marks the 24^th for The 20 since last year
• The 20 is a consortium for Managed Service Providers (MSP) for the IT industry

Magna5 Expands Managed IT Services and Cybersecurity Coverage in the Mid ..

• has acquired Advanced Network Systems, a Virginia-based cybersecurity and managed IT services company
• acquisition provides Magna5 additional scale in the Mid-Atlantic region
• Magna5, provides managed IT services, cybersecurity, private and public cloud hosting, backup and disaster recovery
• Advanced Network Systems specializes in helping small and mid-sized organizations implement the right security and networking technologies

Cybersecurity Notes

• CommonSpirit Health, headquartered in Chicago, IL, claims that the recent cyber attack cost the IDN at least $160 million.
• The FBI sent out warning that the BlackTech hacking group of China has successfully penetrated Cisco router firmware
• PurFoods, aka Mom’s Meals, notified 1,237,681 patients that their PHI was exposed after cyber attack
• City of Dallas admitted it has spent $8.5 million to restore its network after a ransomware attack
• Blue Cross Blue Shield licensee Health Care Service Corp (HCSC) of Chicago, IL was sued for alleged negligence regarding a breach that exposed PHI of 192,231 patients
• Salud Family Health Inc. of Colorado agreed to pay millions to settle a lawsuit regarding a breach that exposed the PHI of 427,540 patients
• Sony Corp. notified an unknown number of subscribers to its Playstation Gaming system that their info may have been exposed after ransomware attack
• Broomfield Skilled Nursing and Rehabilitation Center of Colorado agreed to pay an unannounced amount of money to settle a lawsuit filed after a breach exposed PHI of 677 patients
• Baccarat Hotel of New York City, NY notified an unknown number of customers that their info was exposed after ransomware attack
• University of Vermont Medical Center admitted that recent ransomware attack cost the hospital a total of $65 million to repair
• Nuance Software, a division of Microsoft, maker of Dragon voice to text solutions, notified 1.2 million patients across the U.S. that their PHI may have been exposed after data breach
• IBM and Johnson & Johnson Health Care Systems were sued for negligence regarding a recent data breach that may have exposed PHI of up to 1.16 million patients
• Baruch College of New York City, NY notified an unknown number of students that their info may have been exposed after recent FERPA breach
• Johnson Controls Corp. notified an unknown number of customers that their info may have been exposed after recent ransomware attack, and hackers are demanding $51 million

Epson Invites Startups and Developers to Join its Third "Innovation Challenge"

• Epson is expanding its third Innovation Challenge, held Oct. 26-Nov.
• Will welcome innovative developers and startups from the United States, Canada and Mexico
• Applications are open now through Oct. 15
• third hybrid hackathon "Innovation Challenge" event invites innovators from U.S., Canada and Mexico to leverage “Epson Connect” cloud service for scan and print workflows
• developers can find more information on the Epson Innovation Challenge website

Lexmark Named 2023 Managed Print Services Leader by Quocirca

• announced it has again been named a leader in Managed Print Services (MPS) by global print and market insight research firm Quocirca
• marks the 11^th consecutive year in which Lexmark has earned this recognition
• Quocirca highlights Lexmark's industry expertise, deep sustainability focus, and comprehensive security approach
• recognizes Lexmark's small and medium businesses (SMB) MPS offering which was expanded in February 2023 with the launch of MPS Express
• MPS Express is a solution for SMBs to streamline their document management processes and free them from day-to-day printer management

CrowdStrike Introduces Next Generation of the CrowdStrike Falcon Platform to Unlock the ...

• new ‘Raptor’ release of Falcon gives customers the petabyte-scale, lightning fast data collection, and search and storage
• Rolling out to all CrowdStrike Falcon customers over the next year with initial upgrades starting in late September 2023
• • First AI-powered Incident Creator with Charlotte AI Investigator
  • XDR for All
  • XDR Incident Workbench
  • Collaborative Incident Command Center
  • Lightning-Fast Search

Lock in on Cyber Security with ARCOA

• ARCOA, data security is a critical part of what we do
• every item received, we adhere to NIST 800-88 procedures
• strict protocols to overwrite information render all data permanently removed and unrecoverable

Konica Minolta Named to MSSP Alert’s 2023 List of Top 250 MSSPs

• announced it ranks among the Top 250 MSSPs for 2023, according to MSSP Alert, a CyberRisk Alliance resource
• The 2023 Top 250 reported 2022 revenue about 47 million
• Honorees from 23 different countries
• 87% of MSSPs surveyed expect to be profitable for fiscal year 2023
• 67% have in-house SOCs, 23% are hybrid, 8% completely outsource their SOCs, and 1% are reevaluating their SOC strategies
• most frequent attacks targeting MSSP customers in 2023 include phishing (95%), vulnerability exploits (91%) and ransomware (86%)
• Larger MSSPs were more likely to run their SOC entirely in-house (85%)
• larger MSSPs (90%) provided 24/7 security event monitoring and response for threat detection use cases on their own

Managed IT services spend to grow

Cisco report - Sector to expand by 12.7% to reach $472 billion in 2023

• 56% expect spend on cybersecurity solutions to rise

Sourcepass Announces Their 9th and 10th Acquisitions, CompuWorks and A.D.B. Services. Inc.

• announces its acquisition of two nationally recognized Managed IT Services Providers
• CompuWorks and A.D.B. Services, Inc.. Based in Pittsfield, Massachusetts, CompuWorks is the ninth acquisition made by Sourcepass since March 2022, with A.D.B. Services Inc. of Atlanta, Georgia it's tenth in eighteen months

CloudScale365 Acquires Firefly IT Services, Inc.

• announced at Kaseya DattoCon its acquisition of Firefly IT Services, Inc
• Firefly IT Services offers technology solutions in Sacramento, California
• CloudScale365 offers managed IT cloud migration security disaster recovery and business continuity
• Firefly IT Services is a network and systems management company located in Northern, California

Somerville rebrands to Atturra Managed Services

• will be rebranded to Atturra Managed Services following its acquisition by technology services advisor Atturra
• Somerville established in 1982
• 40 years saw Somerville invest in millions of dollars into its network infrastructure to deliver services to clients

Laserfiche achieves new security certification

Headquartered in Long Beach, CA, is provider of ECM (enterprise content management) solutions

• Announced it has achieved the ISO/IEC 27001-2022 certification for information security management systems

Printers/MFPs may be unprotected endpoints

• report published by Forrestar Consulting
• 72% of companies have hybrid working model
• 75% say shift to remote work has magnified IT security issues
• 60% have issues with managing security on remote endpoints
• 55% struggle managing firmware on remote devices
• 42% schedule firmware updates annually
• 50% say they have inadequate solution to manage security on remote devices
• 54% admit that encrypting hard drives is insufficient

75% of Companies Struggling with IT Operational Challenges in a Hybrid World

• conducted by Forrester Consulting, highlighting the need for companies to adopt always-on endpoint management to cater for increasingly dispersed global workforces
• survey of 312 IT and security decision makers shows that companies are struggling to balance asset management, user experience assurance, and risk management
• 72% of companies surveyed currently have a hybrid working model
• 75% of respondents reporting that the shift to remote and hybrid working models has magnified IT operational challenges.¹
• The top challenges companies face when managing remote endpoints are ensuring data security (60%); keeping software on remote devices up to date (55%); and maximizing the accuracy of asset databases (55%).
• Just 42% of companies perform firmware updates annually, 23% update every two years or less, and 12% only update “when essential” – putting firms at risk of security vulnerabilities and compatibility issues.
• Two-thirds (67%) of respondents say ensuring secure and continuous communication with remote endpoints is a major concern for their company’s IT department.
• IT is having to rely on subpar protection, with 50% citing inadequate endpoint security solutions as an obstacle to addressing security and management challenges. Meanwhile, 54% believe full-disk encryption provides substantial protection for endpoints but acknowledge it can be insufficient. For example, if the attacker has physical access to the device

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@Earl Everson

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As we start our journey together, I ask you to think about this for a moment... If you have a burning desire to grow, who are you hanging out with?

And why this quote courtesy of Amy Poehler rings true,

"Find a group of people who challenge and inspire you and spend a lot of time with them. It will change your life."

The decisions you make today will significantly influence who’ll become in the future. However, it’s who you choose to surround yourself with which has the most impact.

These people will either hold you back or propel you forward. One thing’s for sure, it’s that they’ll change you.

So, who are you surrounding yourself with who will hold you to a higher standard?

“Surrounding yourself with people who have higher standards than you is the fastest way to change. In fact, I believe it’s the only way to truly and permanently change.”

Benjamin P. Hardy

The standards you set for your life will determine the quality of your life.

Set low standards and expect to have a low-quality life. Set higher standards for yourself and watch what starts to happen.

More than anything else, it's the people you associate with that will influence where you set the baseline standard for yourself.

If you want to professionally grow, then let this one sink in from Tony Robbins,

"If you want to turn your goals into reality faster, then get yourself in proximity with people who are playing the game at a higher level than you do."

You become who you hang around with!

How many people have found their pathway to success or simply lost it, all because of the friends they keep or the people they mingle with?

I ask you to think about how this applies to you and your sales career.

SUCCESS OR FAILURE, WHO YOU HANG OUT WITH

Warren Buffett warns,

"If you hang around with people that behave worse than you, pretty soon you'll start sliding down the pole."

The people you choose to associate with truly do matter for career progression.

When you choose to surround yourself with better and smarter people, learning from their success habits, you start to absorb their knowledge, subsequently becoming a bit smarter yourself.

On the flip side, if you hang out with the whiners and complainers, you'll become just like them. If you hang around people who are depressing, angry, the always blaming, you will become just like them.

And all this has a severe impact on your ability to succeed.

When it comes to success, the age-old quote applies to all,

"Birds of the same feather flock together."

What kind of accountability are you creating for yourself?

Being around those who set high standards and hold you accountable for your actions push you towards success.

Your success ultimately depends on your own efforts and choices. Who you associate with plays a monumental role in shaping your journey.

In Proverbs 13:20, I ask you to think about...

“Walk with the wise and become wise, for a companion of fools suffers harm.”

If the people we associate with is super critical to our success, why do most select people at our same level of success?

WHO IS INFLUENCING YOUR SALES GROWTH?

Your friends and circle of influence will...

• Influence you indirectly with what they do.
• Influence you directly by teaching and giving you advice.

Stephen M.R. Covey in the classic 7 Habits of Highly Effective People, explains that truly effective people who expand their influence live a life focused on things that they can change—their circle of influence—and not things they have no power over, which can be categorized in a circle of concern.

Covey goes on to say,

"Proactive people focus their efforts in the Circle of Influence. They work on the things they can do something about. The nature of their energy is positive, enlarging and magnifying, causing their Circle of Influence to increase."

Let's pause for a moment as you reflect upon these questions...

Are you proactive in your efforts when it comes to building your circle of influence within your professional career?

Within your client base... Who is in your circle of influence?

Who is lifting you up and who might be tearing you down?

To quote Tony Robbins,

“The only thing that will change your life, change your business, change your relationship, is that you must raise your standards”.

The standards you've set for yourself, your career, and the people you associate with must be high and continually evolving, elevating you to grow.

Surround yourself with people who lift you up, lend you their knowledge and connections, and are strong enough to help you learn from your mistakes.

The key to unlocking your sales growth comes directly through the circle of influence you build with your current clients.

At some point in your career, you’ve heard some version of the Jim Rohn quote, “you’re the average of the five people you spend most of your time with”.

The truth is who you spend the most time with is who you eventually become.

Shut the front door and stop right here... Think about your sales career and now think about your clients... Are you surrounding yourself with the right type of clients?

When you elevate your client relationships you will elevate your sales growth.

SURROUND YOURSELF WITH THE RIGHT TYPE OF CLIENTS

I believe the same rule applies to your sales career. The types of clients you work with will either lift you up or break you down.

Start visualizing your current clients - As you start thinking about them, start asking yourself...

What kind of energy are they bringing? And what kind of energy am I bringing to them?

What can you learn from them? And what are they learning from me?

How do they support you? And how do I support them?

How do they feel after spending time with you? And how do you feel after spending time with them?

Again, are you aligning with the right type of clients?

The clients you surround yourself with should bring out the best in you. If they are bringing out the worst in you, then this is a serious red flag signaling this may not be the right fit.

Imagine having the right type of clients with the right type of relationships. How would this make you feel?

Answer me this...

• What do you REALLY know about your clients?
• What do they REALLY know about you?
• What circles do they associate with?

The more you invest in your client relationships, the more you will collect from your client relationships.

Think about this one... Your sales net worth is directly related to your clients' network.

And like any smart portfolio, you want to diversify your investments to mitigate risk and limit your losses.

Well, the same holds true when it comes to your client relationships and who you surround yourself with.

More often than not, many in sales invest way too much into relationships that turn sour, failing to disengage at the appropriate time, which leaves them accumulating great loses and sorrow.

In other words, how many times have salespeople jumped through hoops, dropping everything they're doing, only in due time to have their client go elsewhere?

I know you all get what I'm cooking up here.

A large portion of your client investments should go into relationships that continually yield returns into the foreseen future, a portion into relationships providing short-term returns, and divest from any relationships that have no returns.

PROXIMITY TO POWER AND INFLUENCE BECOMES JET FUEL TO YOUR GROWTH

Think about all the decision makers and influencers out there within your client base... Are you putting yourself in proximity to the people that they know?

I believe you're one relationship away from your best opportunity... Who are you putting yourself in proximity too?

In digging into proximity through the lens of Wikipedia, I discovered the "proximity principle".

Theodore Newcomb, an American social psychologist, professor and author was the first to document the effects of proximity on acquaintance and attraction. He first documented this effect through his study of the acquaintance process, which demonstrated how people who interact and live close to each other will be more likely to develop a relationship.

"Tell me who your friends are, and I’ll tell you who you are?"

“Don Quixote” by Miguel de Cervantes

One of the best ways to grow your sales is to have a greater impact, greater influence and add more value to your clients. Simply surround yourself with people who have the power to support your vision, your product or your services.

Proximity to power is your ability to surround yourself with influence. People who can help to elevate your activities by simply making one phone call, one introduction or a recommendation.

Again, I am asking you, who are the influencers you're surrounding yourself with?

Are they people who can direct traffic towards your business? If you're having a hard time answering, then maybe it is time to start surrounding yourself with bigger players.

If you hang out with a group of successful, positive-minded people who believe in taking responsibility for their lives, you will move to become a proactive individual who shapes his/her future.

I encourage you to push your boundaries and get uncomfortable. Meet and surround yourself with bigger players, power players, influencers, and watch how sales magic starts to happen for you.

"Who you spend time with is who you become. Proximity is power."

Tony Robbins

Kay Miller is an expert on Uncopyable Sales. As the first woman ever hired for outside sales by Amerock, a division of Anchor Hocking, she built her formidable sales career by emphasizing long-term relationships over one-time deals. Kay was later hired by Walker Exhaust, a division of Tenneco and the largest automotive muffler manufacturer in the world. While there, she was named Walker's Salesperson of the Year, an accolade that earned her the nickname "Muffler Mama."

Kay has been a top sales performer ever since and now speaks and consults to help others maximize their sales success using the Uncopyable Sales philosophy.

KEY TAKEAWAYS

Sales success comes from being good at selling yourself and building trust with customers.

Find your unique selling points and focus on your very best prospects.

Provide value and help customers improve their lives or businesses.

Be willing to do things that no one else is doing to stand out in the market.

QUOTES

"Sales success is not the result of being good at selling a product or service, but from being good at selling yourself."

"You are the secret sauce of what you sell because you really aren't selling a product or a service, you're selling an outcome and a transformation."

Learn more about Kay Miller:

LinkedIn: https://www.linkedin.com/in/millerkay/

Learn more about Darrell and Larry:

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevi...

Website: https://www.sellingfromtheheart.net/

Got a video about how you sell from the heart? Share it by texting VIDEO to 21000.

Please visit https://www.sellingfromtheheart.net/ book to pre order your copy of the rerelease of the Selling from the Heart book.

SUBSCRIBE to our YOUTUBE CHANNEL!

/ @uci6ocvgpgqjg8yxg0hst4na

Please visit WHY INSTITUTE:

https://whyinstitute.com/

Please go to WORK BETTER NOW:

https://www.workbetternow.com/

Click for your Daily Dose of Inspiration:

https://www.sellingfromtheheart.net/d...

Check out the 2023 Authentic Selling Challenge:

https://authenticsellingchallenge.com/

Get your Insiders Group FREE PASS here:

https://www.sellingfromtheheart.net/f...

This Week in Copiers Fifteen Years Ago

Second Week of October 2008

Real Copier Sales

The fact that only two trays were being used and only letter size paper was in the trays sparked the next action.  That sales person then accessed the meter counter in MPF, but it wasn't the total counter he was after.  With a couple of extra button selections the sale person accessed the true meter for the MFP.

The true meter goes into depth about how many pages are printed for each paper size.  Can you guess how many 11x17 pages were printed in five years?

more here

Enjoy These awesome copiers threads from 15 Years Ago

This Week in Copiers Ten Years Ago

Second Week of October 2013

Real Copier Sales

I had scheduled the last stop of the day about a mile from my home. For almost three years I've been calling, emailing and dropping off production information for a net new account. Three years with nothing, I was beginning to think that the company set up a false DM, had an email account and voice mail account and just dumped all of the sales calls there.  But low and behold, I walked in and the DM was.....

read the rest here

Check These Great Copier Threads from Ten Years Ago This Week

This Week in the Copier Industry 5 Years Ago

Hacked!

Hacked phone spyware shuts down… again ....A short-lived spyware operation called Oospy, which emerged earlier this year after its predecessor Spyhide was hacked, is no longer operational ...

Sony confirms data breach impacting thousands in the U.S. ......Late last month, following allegations on hacking forums that Sony had been breached again and 3.14 GB of data had been stolen from the company's ...

Israel President's Telegram Channel Briefly Hacked.....The Telegram channel of Israeli President Isaac Herzog was briefly hacked before being "very swiftly" restored, his spokesman said on Thursday.

MGM Resort's devastating computer hacking that shut down many casino and hotel services ......MGM says a hacking will cost it $100 million. Bridget Bennett/Bloomberg via Getty Images. MGM Resorts International said the recent computer hack ...

Hacked! Cybersecurity stocks fight back -......Business email compromise: hackers breach a key staff member's email. Then, they send out doctored invoices, changing details to a different hacked ...

Zero-days for hacking WhatsApp are now worth millions of dollars ...........Thanks to improvements in security mechanisms and mitigations, hacking cell phones — both running iOS and Android — has become an expensive ...

-=Stay Safe=-

I believe it was the late spring of this year when KIP released their new C700 series color wide format devices.  The release was massive with the launch of 12 new color models.  The models consisted of five print only color devices, five color MFPs and two color production devices. Indeed it was quite the roll out and I'm still trying to get familiar with each device.

Tonight I'll focus on what I like with the C780 when compared to other wide format devices.

The KIP C780 is a multifunctional device that will print, scan and copy in color.

1) Print Speed- Eight "D" size pages per minute in black or 6 "D" size color per minute.  Hourly print for black is 480 and 360 for color.  LED (Light Emitting Diodes) print technology.

2) Dry Toner- Four color process Cyan, Magenta, Yellow and Black.  What I like best is that our clients can mark up drawings with highlighters and they don't have to worry about smearing the image (the use of highlighters with ink based prints will cause the image to smear).

3) Quality Prints When You Need Them- In some cases our clients don't always need to print drawings or bid sets everyday.  LED print engines allow you to get a perfect print even if the device has not been used in days or weeks.  COVID 19 taught us a lesson that ink jet devices can't go un-used.  When ink jet devices are un-used for periods of time users will experience streaks on the images and users will need to clean and or purge the print heads (terrible waste of ink and money). In many cases we also saw the failure of print heads that resulting in thousands of dollars in repairs.

4) Stack and Fold- Let's face it,  most standard exit trays are just that standard and nothing special. If you're a fan of nothing special the C780 will stack 200 "D" Size pages out of the box.

KIP offers a 700 sheet stacker (KIP 900 series stacker) as an option that integrates with the C780.  This means with both devices communicating with each other the possibility of misfeeds and awkward stacking is eliminated.

When it comes to LED color print technology KIP is the only manufacturer that offers in-line folding. Prints are folded allowing for easy document filing and distribution in portrait format, to portrait packets.

5) Operating Cost- Without a doubt the KIP C780 offers the lowest cost for toner (consumable) in the industry for wide format print devices.

  We all know how expensive ink is.....whether it's HP, Canon or Epson....

Special thanx to KIP CCtechnology which improves toner yields.

Bonus Likes-

• System holds 4 rolls of paper up to 36" inches wide
• KIP’s Area of Interest on-screen editing let’s you quickly print only the section of information you need
• KIP ImagePro 
  • Driverless PC Printing App
  • High Definition view (view before your print)

I could list another ten or twenty features that I like about the new KIP C780, however it's good to save some for my next blog.

Feel free to reach out to me if you have any questions, concerns or need help.

-=Good Selling=-

Scaling Your Office Tech Business: Customer Centricity

The path to scaling any business, especially in office technology, is fraught with challenges. Navigating these needs a strategic compass, a ‘secret’ if you will. A key finding from a Deloitte study proposes this secret: Align your business models and processes around the customer. This seamless integration of customer-centricity into your business structure is crucial for sustainable growth.

A Vital Need to Maintain Customer Centricity

Understanding why successful companies emphasize customer-centric approaches is crucial in defining a well-thought-out business strategy. The answer lies intricately woven into the tapestry of evolving customer expectations. Treating your customers as the heart of your operations isn’t just necessary; it’s an absolute growth catalyst.

As your business scales, so do customers’ expectations. They grow synonymous with your expansion, creating an advancing bar businesses must meet to clinch satisfaction. This relationship is a testament to the influence of three critical tenets of trust:

1. Providing consistent, exceptional customer care: Evidence suggests that businesses offering superior and consistent customer service retain more customers in the long haul.
2. Offering leading-edge technology and support: Using cutting-edge technology and delivering timely support becomes instrumental as customer expectations develop.
3. Designing business processes and models with their needs in mind: The business models and processes should be designed to consider the customer’s evolving needs.

The Need for Superior Customer Service

Superior customer service is no longer just a bonus—it’s a necessity. It is the driving force behind customer retention and loyalty. According to a survey by Microsoft, a staggering 96% of consumers worldwide view customer service as a determining factor in their brand loyalty. This statistic drives home the importance of meeting and surpassing customer service expectations.

Customer service is more than just well-trained representatives— it extends to all consumer interactions with your operations. From the moment they engage with your company, whether it’s a phone call, email, or chatbot interaction, your customers should feel valued and appreciated. This mindfulness to customer engagement establishes your organization as one that consumers can trust.

Refining your customer service isn’t just an investment in the present—it’s a strategy for long-term success. By ensuring that every touchpoint with your customers is outstanding, you provide a customer experience that differentiates your brand in a saturated market.

Pivoting Business Processes to the Digital Age

In today’s dynamic business landscape, technology plays a monumental role in satisfying customer’s expectations. As businesses expand and scale, consumers expect the companies they engage with to offer cutting-edge solutions that simplify their interactions. A PWC report highlights that an impressive 85% of buyers are willing to pay a higher price for a superior customer experience, including seamless access to the latest technology.

This trend stresses the need for businesses to stay abreast of emerging trends and innovations, especially in the office technology sector. Companies should focus on incorporating these advancements in their product or service offerings. Their experience with your technology shapes your customers’ perception of your business. In essence, maintaining an innovative edge isn’t just about staying ahead of your competitors, but about meeting your customers’ rapidly evolving needs and expectations.

Keeping Customers as the Core of Your Business Processes

The foundational component of customer-centricity is integrating customer needs into your business operations and processes. Continually reassessing your business models to reflect your customer’s evolving needs is crucial.

With this approach, clients feel valued and understood. They become confident that their needs are prioritized and addressed effectively. This perpetuates trust and nurtures an enduring relationship, bringing about customer loyalty, referrals, and an unbeatable competitive edge. The suitable business model and an unswerving customer focus can catapult your organization to sustained growth and success.

Customer Centricity: The Crux of Scaling

Customer-centricity is not a fleeting business trend—it is the powerful engine propelling the most resilient companies in today’s volatile landscape. Figures from Deloitte underscore this, showing that businesses prioritizing their customers are 60% more profitable than their counterparts.

A robust, customer-focused approach is the underlying strategy for successful, sustainable scaling. The increasing demand for personalized experiences means companies must listen carefully to their customers and adapt accordingly. This adaptability is essential in the secret to scaling any office technology business—an accurate customer-first approach.

Evolving with your Customers

In the journey of business evolution, aligning your pace with that of your customer’s expectations is paramount. As your organization develops and scales, so do your customer’s needs and requirements. Companies must adopt a proactive approach to identifying and acting upon these changing needs to keep up with this progression.

This is where a steadfast focus on customer centricity comes in. Upholding a customer-first approach ensures that your business is ready and equipped to meet escalating customer expectations. By doing so, you promote a positive customer experience and create a sustainable business model that drives successful scaling.

The secret to scaling your office technology business lies in providing exceptional customer service and technology and realizing that your customers are at the heart of your business. Ensuring that your business models, technology, and processes are centered on their needs will help your business seamlessly scale and maintain a competitive edge.

learn more about PowerMPS here

Hacked!

Pro-Russia hackers claim responsibility for crashing British royal family's website....The source said the website was not hacked because no access was gained to systems or content. It was unclear who was responsible fort the denial ...

The Biggest Hack of 2023 Keeps Getting Bigger.....In a field of shocking, opportunistic espionage campaigns and high-profile digital attacks on popular businesses, the biggest hack of 2023 isn’t a single incident, but a juggernaut of related attacks that keeps adding victims to its score. In the coming months, more people, as many as tens of millions, ......

Hacked by Pegasus spyware: The human rights lawyer trying to free a princess....Forensic analysis confirmed that Haigh was the first confirmed British citizen to be hacked by Pegasus, a military-grade spyware created by Israel's ...

Fort Myers billing firm notifies patients of data breach.....Arietis Health did medical billing for dozens of companies where patient data may have been compromised by data breach.

Clorox resumes normal plant operations in the wake of cyberattack....Programming scripts on laptop monitor, unauthorized remote hacking of server Image attribution tooltip. Motortion via Getty Images. Image ...

European Standards Organization ETSI gets hacked, user data stolen....ETSI is a recognized regional standards body dealing with telecommunications, broadcasting, and other electronic communications networks and services. It supports European regulations and legislation through the creation of Harmonised European Standards....

SSA spooked after daring cyber attack -.....The State Security Agency (SSA) has been keeping a top secret from the public for more than a month. Sunday World can exclusively reveal that SSA believes that it has been hacked by Britain’s MI6 and US’ CIA. Insiders believe the hackers accessed sensitive and compromising .....

“The Phantom Hacker”: FBI San Francisco Warns Public of New Financial Scam....FBI San Francisco is warning the public of a new scam dubbed “The Phantom Hacker.” Scammers are impersonating technology, banking, and government officials in a complex ruse to convince a typically older victim that foreign hackers have infiltrated their financial account. The scammers then instruct the victim to immediately move their money to an alleged ...

-=Stay Safe=-