MFP Copier Blog
The Impact of Sales Growth: Words Your Clients Would Use to Describe Your Salespeople.
"The problems in describing a person are essentially problems of knowing a person."
Donald Antrim
The above-mentioned quote accurately describes someone who relies heavily on having a deep understanding of who they are. Why? Because this creates the pathway for them to get know others on a deeper, more meaningful level.
Follow along with me on this one... When describing someone, you're not just listing out their physical attributes or their surface level characteristics; you're trying to convey their personality, beliefs, values, experiences, and intricacies.
To do so, requires a level of insight and familiarity with someone that goes way beyond mere observation.
Understanding someone involves digging into their thoughts, emotions, motivations, and history. It involves recognizing their nuances and unique qualities. Without this deep understanding, describing them accurately becomes challenging.
People... This does have a sales twist here in a moment.
In essence, to describe someone effectively, you must truly know them, not just on a surface level, but in a deeper, more heartfelt sense.
Whether you're a CEO, a senior level executive, the president of your company or even a sales leader, a few questions for you...
- How well do your salespeople know their clients and how well do your clients know your salespeople?
- How would your clients describe your salespeople?
- What words would they use?
Your clients hold the keys to your success and profitability.
Your clients, along with their needs are constantly changing. It's up to your salespeople to gain a thorough understanding of how to help them.
At this very moment, would you have your finger on the pulse in regards to how well your team is keeping up with what they need?
Answer me this one, how would your clients best describe the experience they're receiving from your salespeople?
Do I have you thinking? Come on, I'm waiting for the words. What would they be?
- Are they personalizing the level of service? How would you know?
- Are they in consistent contact? How would you know?
- Are they listening to your clients? How would you know?
Marinate on this one for a moment...
In this highly competitive business world, how the heck are your salespeople standing out with your most precious asset, your clients?
I'm asking you to dig in deep on this one... When was the last time someone on your sales team spoke from the heart and with curious intent asked, what words would you use to describe the support and value we've being provided to you?
H. Ross Perot sums it up nicely,
“Spend a lot of time talking to customers face-to-face. You’d be amazed at how many companies don’t listen to their customers.”
What you learn from your clients creates the pathway to increased revenue and profitability opportunities.
Therefore, are you committed?
Are you willing to do what is necessary?
Then, let's get started down the road towards increased profitability and sales growth.
CLIENT RELATIONSHIPS WITH SALESPEOPLE MATTER
“What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from telling to selling to building relationships.”
Jim Stengel
Meaningful relationships with your clients create long-term, consistent and sustainable profitability.
Mirror moment time:
- How well do your salespeople really understand what your top clients want?
- How well do they really understand what they desire?
- How well do theyreally know them?
Gut check time, isn't it?
Now, I would like for you to think about some of your top client's, got it? Think about how much they mean to you and your company.
Next... What would it mean to you, your salespeople and your company if you lost any of your top clients?
Your clients, their happiness, their contentment, and the inspirational experiences you provide them are the single most important factor towards your long-term success.
Therefore, the more successful your salespeople become in understanding and building meaningful relationships with your client's, the more successful you will become.
Real relationships drive real revenue.
In a post-trust world, no wonder many (yes some of your clients) are skeptical about what your salespeople say, how they say it, why they say it and when they say it.
Again, I ask, how well do your salespeople know their clients?
How would they describe the relational knowledge they have about their clients?
Relationships or lack thereof, all have a direct impact on sales growth.
CLIENT PERCEPTION, IT'S THEIR REALITY
According to SurveySparrow, "Customer experience has overtaken price and product as the key brand differentiator in 2024."
In very simplistic terms, customer experience refers to the overall perception and feeling customers have about their interactions with a company.
So... When it comes to your client's experiences and their perception of your salespeople, this soon becomes their reality.
I believe that cold doses of candid feedback are necessary to grow.
Feedback from your clients become the vitamins and minerals salespeople need to sustain meaningful and healthy relationships.
Why am I pointing all of this out?
There might just be a monumental gap between what your clients think of your salespeople versus what your salespeople are sharing with you.
Client perception and how well your salespeople are interacting with them, just might be the key to unlocking exponential sales growth.
At this very moment, as you're reading this...
- How many of you understand the massive impact this has to you?
- How many of your clients see your salespeople as being available, helpful and insightful?
- How many of your clients think of your salespeople as being heartfelt, caring and trustworthy?
Building meaningful relationships, it's not just a light switch you turn on then off. It's the emotional connection, the human connection and the heartfelt connection your salespeople make with each one of them.
Trust me on this one... salespeople who struggle to truly connect with their clients, soon create disconnection and we know what happens when this occurs, don't we?
THE RIGHT CONVERSATIONS DRIVE THE RIGHT RESULTS
Thomas Leonard once said,
"All problems exist in the absence of a good conversation."
The Merriam-Webster dictionary defines conversation as an,
Oral exchange of sentiments, observations, opinions, or ideas.
Soak in this quote for a moment...
"We had talk enough but no conversation; there was nothing discussed."
Samuel Johnson
Are your salespeople talking at your clients or engaged in conversation with your clients?
What types of conversations are your salespeople having?
Unfortunately, many in sales have reduced relationship and trust-building to back-and-forth questions and answers via email, phone, or text.
While prompt and succinct communication helps nurture a relationship, it’s the deeper conversations that uncover a client’s real, unstated, and their secretive needs.
- How many of your salespeople are having meaningful conversations with their clients outside of the selling process? Would you know?
- How many new relationships are being developed inside your client base right now by your salespeople? Would you know?
Look in the mirror and ask yourself...
Do my salespeople have the mental and emotional fortitude to have a meaningful conversation with our clients or are they avoiding these conversations because they're scared too?
How well are your salespeople making your clients feel before, during and after doing business with them?
- What words would they use to describe how your salespeople make them feel?
- What words would they use to describe how your salespeople care about them?
- What words would they use to describe how much they trust your salespeople?
Meaningful and credible relationships matter. This is built through consistent, caring and collaborative conversations.
Your clients should be able to share without hesitation the words they would use to describe your salespeople. If not, then you all have some work to do.
This my friends has a 100% direct correlation to your sales growth, your revenues and most of all your profits.
Guy Kawasaki, a renowned entrepreneur, author, and tech evangelist. From his influential role at Apple in the 1980s, where he played a key part in the success of the Macintosh, to his ventures in entrepreneurship and venture capital, Kawasaki's journey has been marked by innovation and business acumen. As a prolific author, his books like "The Art of the Start" and "Enchantment" continue to inspire aspiring entrepreneurs.
SHOW SUMMARY
In this episode of Selling From the Heart , we have an engaging conversation with Guy Kawasaki. They discuss the concept of selling from the heart and the importance of being others-focused in sales. Guy shares insights on vulnerability, the power of disciplined habits, and the significance of making a difference. He also highlights the value of connecting with others and the importance of seeing operational realities in person. This episode is filled with practical advice and inspiring stories that will motivate listeners to be remarkable in their personal and professional lives.
KEY TAKEAWAYS
Selling from the heart means having the other person's best interests at heart, not just your own.
Vulnerability is a sign of wisdom and strength, not weakness.
Disciplined habits are crucial for success in sales and life.
Connecting with others and walking in their shoes can lead to valuable insights and stronger relationships.
Success obliges individuals to help others and make a positive impact.
QUOTES
"If you're successful, you have an obligation to hold that door open, make that door bigger, make the tide rise, float all the boats."
"If you want to be a great salesperson or evangelist, sell something great. Do not affiliate yourself with mediocrity."
Learn more about Guy Kawasaki:
LinkedIn:
/ guykawasaki
Learn more about Darrell and Larry:
Darrell's LinkedIn:
/ darrellamy
Larry's LinkedIn:
/ larrylevine1992
Website: https://www.sellingfromtheheart.net/
Got a video about how you sell from the heart? Share it by texting VIDEO to 21000.
Please visit https://www.sellingfromtheheart.net/book to pre order your copy of the rerelease of the Selling from the Heart book.
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This Week in the Copier Industry 10 Years Ago
This Week in Copiers Ten Years Ago
Second Week of March 2014
Real Copier Sales
Digging up leads for multi-functional devices can be trying at times, and especially if you're new to the business.
I'm sure if you've just landed a position with a company that sell multi-functional copiers you've been given a list of accounts to call on...read more here
Check These Great Copier Threads from Ten Years Ago This Week
eCopy Awards Konica Minolta Two Office Equipment Channel Partners Best Practices Awar
Konica Minoltas Bizhub Pro 1200 Series Sets New Standards In Quality And Modularity
UPDATE 2-Ricoh aims to quadruple operating margin in 5 years
Ricoh to Launch Projection System Business Aiming for Sales of 150 Billion Yen in FY2
RICOH INTRODUCES AFICIO GX e5550N GELSPRINTER COLOR PRINTER
eCopy PaperWorks from Nuance Hits a Home Run in Boston Red Sox Accounting Department
Notable Solutions AutoStore Workflow Now Provides Capture On-Ramp for DocuWare Docume
Ricoh Introduces Aficio(R) MP C6501SP/C7501SP Color Digital Imaging System
Ten Tips to get the DM to Take Your Call "Selling Multi-functional Copiers"
BBC Digital signs Canon for MPS
Re: Where Do You see the Copier Industry in 5 years????
Kyocera helps resellers provide MPS
Electronic Output Solutions Uses Xerox iGen4 to Create Personalized Mailer for Time W
Photizo Group Launches MPS Insights.com
Canon Business Solutions opens Tampa Bay offices
How are Sales??
Overcharging, favoritism alleged in Jefferson Parish schools copier contract
How to scan2word and scan2excel from Ricoh & NSI
Re: How are Sales??
Xerox CEO Ursula Burns is getting a raise
MFP Leads "Are you looking hard enough?"
Print/Mail Consultants Announces PMC Writing Services
Wanted! Ricoh MPC 3300
Need Ricoh MPC 3300
EMEA Hardcopy Peripherals Market to Stabilize Through 2010 as Growth
Re: The Effect Currency Evaluations have on the MFP industry
Re: The Effect Currency Evaluations have on the MFP industry
Re: How To Close a Sale
Re: How are Sales??
New CEO for Bytes Document Solutions
The Harlandale Independent School District
How To Close a Sale
Re: The Effect Currency Evaluations have on the MFP industry
Re: The Effect Currency Evaluations have on the MFP industry
Re: Rumor has it.....
Re: Rumor has it.....
Re: Rumor has it.....
Aia Document Experts Tackle Communications Compliance and Output Transformation in Xp
The Effect Currency Evaluations have on the MFP industry
New INTERQUEST Research: Océ JetStream Popular Choice as Inkjet Gains Traction in Tra
Océ Speakers Tackle World-class Workflow and Credit Card Communications
Premium Membership winners for February 10!
Ten Tips to get the DM to Take Your Call "Selling Multifunctional Copiers"
I noticed this blog was stuck on the on out old site, however there is still some great information.
Ten Tips to get the DM to Take Your Call "Selling Multifunctional Copiers"
This Week in the Copier Industry 5 Years Ago
This Week in the Copier Industry 5 Years Ago
Second Week of March 2019
Real Copier Sales
View These Awesome Copier Threads Below
MCS Announces Sale of Konica Minolta Dealership
Konica Minolta participates in the International University Contest
Ten Reasons Why the New Ricoh IM 350F, IM 430F and IM 430Fb is a Winner
Are you a Solutions Specialist sick of red-tape and drama?
Canon Solutions America Launches Océ PrintSight Software
VLCM Announces Partnership with ecoprintQ Inc, an Authorized Solution Center for PaperCut Software
Toshiba LEAD Event Strikes Gold
Flex Technology Group Fuels Continued Growth With New Vice President of Professional Services
Print4Pay Hotel Earns 2018 Constant Contact All Star Award
HB Label Print Installs First Mark Andy LED-UV Press in Ireland
DuraFast Label Company Now Shipping Afinia Label's New Entry-Level Afinia L701 Memjet Color Label Printer
Arlington & The Power of 3
5 reasons sales don’t sell
Re: Konica Minolta participates in the International University Contest
Caring: The One Key Component Missing With Salespeople Of Today
The Predictors of the Future of MPS Seem Void Imagination
Office Equipment Market Expected to Witness a Sustainable Growth over 2022
Investors Slam Xerox Spinoff For Falsely Hyping Stock
Re: Ten Reasons Why the New Ricoh IM 350F, IM 430F and IM 430Fb is a Winner
Slide that Xerox Used for Annual Kickoff for 2019
Xerox to reorganize into holding company
DocuWare Introduces its U.S. Cloud Partner Program
Pharos Systems' Support for Ricoh IM-series Devices
PE-backed DRS Imaging Services taps Russo as sales and marketing EVP
Fujitsu Formulates "Fujitsu Group AI Commitment," Demonstrating Dedication to Safe and Secure Use of AI
Re: Ten Reasons Why the New Ricoh IM 350F, IM 430F and IM 430Fb is a Winner
Re: Canon Solutions America Launches Océ PrintSight Software
Re: The Predictors of the Future of MPS Seem Void Imagination
Re: The Predictors of the Future of MPS Seem Void Imagination
Re: The Predictors of the Future of MPS Seem Void Imagination
The Price Seems Kinda High is This Your Best Price
Probably one of my shortest blogs in sometime.
The client is an existing account and I inherited the client from another rep that is long gone. In recent years I've been able to upgrade them with no issues, no complaints and price was never an issue as long as it was not more than what they were paying for MFPs.
In the last week I was asked to quote two non imaging devices for two of their locations. Thus, there was no replacement of an existing device and I was asked to provide both leasing and purchase.
Within a week the client agreed to lease the equipment that was on the proposal. Thus, order docs and a lease doc went out the next day. The client raised one question about delivery which was answered to their satisfaction.
Today, I received an email with the signed order docs and no lease. A few minutes later I received another email that stated, "your price is kind of high and is this your best price?". My first thought is that the client checked some pricing on the web and yes I had decent GP, not stupid GP but something I was happy with for what was ordered. For a moment I thought about offering something a little bit better to appease them, and then I replied via email, "high compared to what", along with a note that stated the leasing companies charge interest and at the end of the term and you will own the devices. This should smoke out the objection, within 30 minutes I received another email with the signed lease and note in the email that stated, "if you don't ask you don't get." with a smiley face.
My prices were not checked, nor did the client have a price in mind, the client was putting out "your price is kinda of high" to get a response.
-=Good Selling=-
Today's Hacked!
Hacked!
Lead for IT Service and Hardware
see attached file
Today's Hacked!
Hacked!
Lead for 40PPM A3 MFP
see attached file
Ricoh A6500 Interactive Whote Board "Markup a PDF with S-Write"
Showing how to grab a pdf image from a file and import to write software so we can mark it up and make changes