I wanted to comment on an article that I picked up in the Channel Pro rag from April of 2012. Yeah, it's been a few months but I keep my reading material in various reading sites at the homestead.
The article was titled "So I have to Sell too"?, and anything with a reference to sales will get my attention. The article was directed at an IT company that is 2-10 employees in size, and assumed that the owner/partner/CEO has to wear many hats with one of them being sales.
The article reads to point out 5 steps to keeping your pipeline full, in the past I've written a few blogs about how to keep your pipeline full.
The second point in the article states "Create a 15 point weekly plan" and I'm all for this. But I disagree with the point value that Ken is assessing for each metric. Ken states 5 points for 2 meeting, five points for delivering three proposals and three points for attending a networking meeting.
I can only hope that IT sales will follow Ken's advise, because this type of activity and only attaining 15 points will NOT keep your pipeline full! Six meetings will get you 15 points, but with out the opportunities the 15 points is worthless for activity. Networking events??? equals zero points in my book and never ever 3 points!!
We need to rate appointments at 1 (0ne) points, developing an opportunity (which means you are delivering a quote/proposal) should be 2 (two) points, a demonstration of a product or service should be 3 (three) and the minimum points for the week should be 18 points. Sales should have a minimum of 8 appointments per week for a total of 8 points. Five opportunities will get you 10 points, a demonstration a week will get you into the twenties. Some weeks you may have more appointments and less opportunities and other weeks you could score with 3 demonstrations and 6 appointments and 3 opportunities.
I understand in the article that a person who runs the business also needs to address other business items also, however when was the last time you ran across a business owner that only worked a 40 hour week?
I did like some of the additional points that Ken brought up an one in particular is a pet peeve of mine. Read at least one sales skill book per year, better yet read two if you can. Personally I have at least 5 books, and even though I've read them all I'll go back to the books from time to time and re read a few chapters at a time.
In closing I really see Imaging Dealers as the future VAR's (Valued Added Reseller) of the future. We have the sales conditioning, the on-site service support systems in place (and BTW there's not many IT companies that can hold a hat when it comes to having SE's on site in four hours and maintaining a parts inventory) and the fortitude grab a substantial piece of the IT business in our market place.
-=Good Selling=-