- Ten years ago this week, Smarty Jones wins the Kentucky Derby.
MFP Copier Blog
Just Another Day of Prospecting for Demo's.....on the Weekend
I've pretty much reached a wall when prospecting for new accounts.
Sometimes, I wonder if companies conduct an internal contest to see who is the rudest person in the company. The winner is then placed in charge of taking calls from salespeople. Personally, when I come across someone like that, I make a personal note to myself to tell as many people as possible about how "rude" that company is!! Bad news always travels quicker than good news, right?
But, yesterday, I had a heck of a day making calls. It all started with a prospect that I followed up with. He was super busy and the only day he had open for a demonstration was this Saturday. I looked down at my appointment book which had ZERO appointments for the week and then stated "hell yes, Saturday would be a great day for a demonstration". A few calls later I connected with another account that was also kinda interested, so WTF, I threw out the offer to come in on Saturday since I'll be there already to take a look at the new 80ppm color system that we have. Sure enough, he also agreed! That makes two demos for Saturday!
The rest of the day didn't go that well; however, I still have three more days to see if I can get a third demo for Saturday.
Saturdays are the ultimate demo day; you get to come in late, wear jeans, comfy footwear, and your favorite weekend shirt!! But more importantly Saturday for the prospect is equally pleasurable. No distractions, no time limits, nothing to take away from meeting with you and taking a look at what you have to offer.
Over the years, especially when I had my own dealership, these types of Saturdays produced orders. So, instead of the "honey-do" list this Saturday, I'll be out getting coffee, buying my favorite bagels (at Sheepshead in Holmdel), and then making my way to the office to share some coffee, bagels, and knowledge with a few of my prospects.
-=Good Selling=-
16 Tips to Help You Sell More Production Print Systems #2 of 16
It's no surprise to us old timers that in order to be successful we need to change. Case in point is production printers aka big iron. Many of us realize that Segment 3, & 4 systems won't pay the bills anymore and the mere thought of chasing pc's for MNS is frightening!!
Thus many us of us have moved our sights higher with finding homes for our production line of copiers. Which leads me to a recent visit that I had with one of my "print shop" accounts. He's not a CRD nor a Commercial Print House, but, more along the line of a local print shop (at one time they were a commercial shop). They have been a loyal customer throughout the years and from time to time, I'll stop in to see how they are.
They are my "go to" people when I have a question about something I've never heard of before in the print industry. Case in point, I had to learn more about how a web press works. After an hour or so of talking with my account I had a better understanding of how fast a web press can print, what sizes of paper is used, how many plates are used and what 4 over 4 meant. It was an educating moment for me and the information that was shared may be able to help me with an order in the future.
Knowledge, is the key to your earning potential. I can't possibly learn everything that I need to know and the thought of having a "print guru" in my back pocket was exciting. Thus, I asked my "print guru" if he would like to go on some production print appointments with me. I don't expect him to do it for free, but offered up a fee to accompany me with some high end prospects. The answer to my question was "yes".
I'm not looking for help with our systems, workflow, fiery, etc.., but his knowledge and understanding high end presses, web presses and bindery is amazing. His knowledge of the non digital workflow can pay huge dividends when we are in the field together. We look to set ourselves apart right, so what's better than having a "print guru" in your back pocket.
-=Good Selling=-
This Week in the Copier/Office Equipment Industry 10 Years Ago Fourth Week of April 2004)
How many of us got rich with this??
Google announces plans for an initial public offering to raise as much as USD 2.72 billion. The IPO will be unconventional in that it will use an auction process and a complex averaging formula designed to prevent brokers' elite customers from winning more shares than average investors.
Not me, even though I tried to convince my wife that it was a solid investment, oh well!! Here's some of the popular threads from ten years ago this week.
Top 10 MFP Copier Proposals for April 2014
Due to a new promo that we put out to our Print4Pay Hotel members, we had a record number of Copier/MFP proposals that were emailed to us.
The promo is simple, email us 5 proposals that you've come across in the field and you'll receive a free six month Premium Membership for the Print4Pay Hotel.
You can learn so much from reading these proposals and quotes. Such as current cost per page pricing, discounting, who may or may not be using padded rates, quality of the proposal and scope of the proposal. For me, and I'm sure for others it allows us to put our best foot forward when competing against various channels.
If we get enough of these I'll create a spreadsheet of average cost per page pricing for the various models.
Here goes, click on the link to view the quote. Yeah,,,, you gotta have a premium membership, but you can get that by clicking anyone of the links. Hope to see you on the best site for Imaging Professionals in the World!!
Lexmark 796dt3_ Sharp 4111N proposal quote.pdf
Konica Minolta Bizhub C654 proposal quote.pdf
Konica Minolta BizHub 350 New and Repo.pdf
Konica Minolta BizHub 501 Recon.pdf
Lexmark XS654de proposal quote.pdf
Konica Minolta C454 _ Konica Minolta C554 proposal quote.pdf
Konica Minolta bizhub 224e Proposal
Lexmark XS795dte Proposal_redacted.pdf
Canon iR Color Advance C5250 Copier Bid Pricing
-=Good Selling=-
5 Reasons Why Not to Get Your Copier MFP at Discount Stores
Another email asking me if I had written a blog about educating end users of copiers why they should get a new copier from a dealer and not get one from a retail establishment. I hoping they and guessing that they were referring to the a Staples, Max, Best Buy and the hordes of others who offer low end POS's.
1. Ah, that small color copier may be inexpensive, however, the cost of supplies will drive you up a wall! Just think, typically color prints will cost .20 to .30 cents a page. Printing or copying only 500 pages a month will cost you $125 per month or $1,500 a year for just the supplies. Compare that to a small office color and your monthly cost could be as low as $40 per month or $480 per year. That's a huge savings..
2. When that little POS breaks, who is going to come on-site and fix it? No one, you gotta put that sucker in your car and then drive it to a service facility. In most cases they will give you an estimate to repair that is higher than what you paid for the system.
3. Do you think that color copier/printer will last last five years? Think again, you're probably lucky if you get 18 months of service out of the system before something very expensive fails.
4. THE BIG LIE! I'll be you didn't know this, when manufacturers state the cost per page for these inexpensive systems they are only referring to the cost for the toner and maybe the drum. That's because the other consumable items they count as a "part" and "parts" don't count in their eyes when they state the cost per page for consumables.
5. Most likely, if you're going to print 500 pages each month, you'll need to buy three of these units in a 4 year period. Why? Because they are built to fail and engineered to chew through consumables. That $700 systems quickly becomes $2,100 and that's not taking into account of the fortune you'll spend on the supplies.
6. I have questions about my machine, who can I call? Well, you need to call the manufacturer and hope that the line is not busy, the person answering the phone understands the English language, you can understand what they are saying, and that they just don't give a crap and hang up on you.
The small color copier/printers that are sold at these stores are sometimes priced lower than what it costs the manufacturer to produce that unit. It's a lost leader and they are counting that you'll be buying supplies that POS for many years.
Real color copier/printers from local Authorized Dealers can last at a minimum 5 years or longer. Combine that with the excellent on-site service, their years of experience and knowledge. All of that means excellent bang for the buck and tremendous value!!! Do your self a favor contact your local Authorized Copier Dealer.
-=Good Selling=-
A Funny Thing Happened On The Way Home from Presidents Club
Alright, I took a little extra time off from the Print4Pay Hotel, however, I really needed the break. Working full time selling copiers and working part time writing about selling copiers is a heck of a lot of work!!
Coming through US Customs at Liberty International (Newark, NJ) is always a pain in the rear end! This trip was no exception. After we picked up our bags we were ready to be picked up by our driver, as we walked outside we found that the roadway was blocked due to some poor soul that was hit by a car. After a few calls to the driver and more walking, we finally were on our way home.
I struck up a conversation with the driver to catch up on the Mets (they suck again), the Yankees for the wife (boo!!) and then asked if they had every found the missing Malaysia airliner. For some reason the driver had told me that he had retired a few years ago and was a 30 year veteran of the copier industry. I said WHAT??
So, there we were, two copier comrades sharing copier war stories, and the good thing was my wife could not get a word into the conversation.
Apparently he had worked in New Jersey all of his life as a copier service guy and then graduating through the ranks to managing service departments departments. In fact he was working for one of the premier Sharp dealers in New Jersey when they were bought by Ikon. Ikon at that time was buying just about every Sharp dealer that was breathing. Indeed he did have one sad story and that was related to him being hired by a North Jersey copier company, there he implemented OMD, saved the company thousands, the trained one of the owners and then got the boot!
Thus many of the dealer principles that he worked for I also knew them which lead to some interesting stories that I can't repeat hear. I just thought it was a blast to have recalled the NJ copier industry the entire way home. I was also happy that the Copier Industry had been good to him and supported his family and allowed him to send his kids to college.
Good Selling=-
Ask Art "Is Selling Workflow Really Worth the Hassle"?
Here's a recent email from a Print4Pay Hotel member.
Recently I read an article you had written about whether or not solutions were worth the hassle and I find myself wondering the same thing many times. We have been evaluating and using Autostore in our office and you mentioned you had made a sale. Can you provide any information on how/why you were able to make the sale?
Our demographic is relatively small and most of our users are using either scan to email for the purpose of sharing their information or scan to folder with a simple windows file structure for intercompany sharing, archival and disaster recovery. From what I’m looking at including a Windows 7 “server”, software and initial professional services I’m looking at around 3-4k or about $65 per month on a 60 month lease. On many of our deals that would be a 50-100% increase. I can’t see where users are going to the see the benefits of scan to any shared folder, scan to Word, Excel and searchable PDF and a basic workflow to be worth the increase. I’m thinking unless I can uncover a specific workflow and deliver a ROI based on that it won’t be justifiable. To do this means deep account penetration and most of our sales people have not proven to be able to do this.
I appreciate your feedback and input!
A Cool Thing Happened While Away on Presidents Club
It seems like every President's Club trip gives me a story to tell about a unique sales experience that I had.
This years trip consisted of 5 nights at the Hard Rock Hotel in Punta Cana, Dominican Republic. The trip was outstanding, weather was beautiful and the service was excellent!
I tried to ask as many Hard Rock employees as possible (for those that spoke to languages, kudos for them), how they liked their job. Every single one of them answered that they loved their job and it showed in their zeal for outstanding customer service. I was pretty amazed to say the least. At work I can be a curmudgeon at times, but this trip and the attitude of the employees will have a lasting impression (until) my first commission statement is wrong),
Truly, all kidding aside. While walking the palatial hall of restaurants and expensive stores I was approached by a native Dominican. "Ola" he stated, of course I gave back an Ola to him also. He then asked me if I had received an invitation to view the Presidential Suite. I replied I had not. My first thought was, hey, am I missing out on something here? Thus I entertained additional conversation with my friendly Dominican. After communicating back and forth a bit, I finally got the picture that he wanted me and the wife to view the Presidential Suite because he was selling time shares. I also communicated that we go to a different resort each year, his reply was that they have Hard Rocks all over the world. I still wasn't interested and thanked him for asking me.
While catching back up with the wife, I realized that the thought that I was missing something or the lack of not having the invitation piqued my interest. So much that I carried the conversation forward. Of course this gave me ideas about how to engage new prospects (DMs) on the first call. You're all getting my drift here, right!
I'll take a lesson from my friendly Dominican and remember to ask if my prospect received our invite first, and then wait for the answer. Do, I think I was suppose to get an invite for something? Not after speaking with him, however, we all run events from time to time and I'll make sure I pack this one away to use it later.
-=Good Selling=-
Ask Art " How Can a Premium P4P Hotel Membership Help With My Sales"
Hi Art,
I am already a year in in the copier industry. It's interesting to know that membership includes qualified leads.
I like the idea but not sure it would work for my role. I am an Account Exec in California. I have zip codes assignment but normally restricted to SMB space which can be challenging in terms of sales goals - you meet decision makers who pull out money from their own pockets and deals are typically one off, leaving me little to no room for expanded offering.
I also used to subscribe to ProvenProspects.com that gives you hint about business leases via UCC data -- but they are super outdated. So I stopped using them.
What's the price for Gold and how can it be effective for a low level sales professional like me?
Thanks for your time...
- You can see price quotes from various dealers & direct, thus you can see how others are presenting their products and services. This is such a valuable tool! Just from viewing these proposals you can find weakness and strength of that dealer or direct branch.
- You get access to all of the RFP's & Bids in your area and in the Nation. Each week, I'll post up to 5-10 Copier RFP's
- You'll have access to all of my Premium blogs that can help increase your knowledge of how to sell, prospect, and gain new accounts. To date, I've written more than 1,500 blogs related to the copier industry,
- You have direct access to me and ask me questions about how I would handle a certain scenario to win the sale. Consider me your Virtual Sales Adviser.
- The ability to post a question in our Premium Members Only forum. Only the true professional will invest in their future and reap the rewards of collaborating with other successful Imaging Professionals. To date we have more than 300 Premium Members.
- The ability to download all of the support/sales documents that I've created over the years. Helpful sales excel spreadsheets, articles on selling, and hundreds of documents that pertain to our industry!
Reasons to offer an OCR solution
The creation of searchable .pdf's is a great thing. Especially if it happens automatically. However, many MFPs still do not provide this service. I can think of six ways in which including OCR services in your offer will add value to your proposal.
1 – Cut search time and increase retrieval rate
Do your prospects find it easier to find information on the internet than in their own office? After OCR documents can be retrieved by searching for a word, phrase or number in the content. Moreover, users won’t have to search through every page manually either. This will dramatically cut search times, currently estimated to be 25 minutes per employee per day, and improve search success rates.
2 – No more retyping
Most companies process documents after they are digitized. Often this includes manually retyping the whole or part of the content. Not only does this take unnecessary time and effort, but it also increases the chance of mistakes. After OCR users can simply copy-paste the parts they want to reuse.
Why do your customers need OCR? These were just two ways in which OCR can help save your customers time and money. I'm sure you know more! Let me know what arguments you use most and we'll make this list complete.
This Week in the Copier/Office Equipment Industry 10 Years Ago Second Week of April 2004)
- President Bush, praying with U.S. troops on Easter Sunday at a military base hit hard by hostilities in Iraq, acknowledges that it had been "a tough week" and it is unclear if the violence would ebb soon.
Top 10 MFP Copier Proposals for March 2014
Due to a new promo that we put out to our Print4Pay Hotel members, we had a record number of Copier/MFP proposals that were emailed to us.
The promo is simple, email us 5 proposals that you've come across in the field and you'll receive a free six month Premium Membership for the Print4Pay Hotel.
You can learn so much from reading these proposals and quotes. Such as current cost per page pricing, discounting, who may or may not be using padded rates, quality of the proposal and scope of the proposal. For me, and I'm sure for others it allows us to put our best foot forward when competing against various channels.
If we get enough of these I'll create a spreadsheet of average cost per page pricing for the various models.
Here goes, click on the link to view the quote. Yeah,,,, you gotta have a premium membership, but you can get that by clicking anyone of the links. Hope to see you on the best site for Imaging Professionals in the World!!
Konica Minolta BizHub C654 _ BizHub 363 proposal quote.pdf
Xerox WC7835PT Copier Bid Pricing.pdf
Xerox WC3613DN Copier Bid Pricing.pdf
Xerox W5355 _ WC5335 Copier Bid Pricing.pdf
Xerox WC7855PT Copier Bid Price.pdf
-=Good Selling=-