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MFP Copier Blog

18 Questions to Rate Your Copier Dealership

I thought I would pull this blog from the archives on the old sight. Even though this was written 6 years ago.  They are all GREAT questions!
 
It's time for another Guest Blogger. I have know Mike Kaprinski for 6 years and I consider him as one of the elite sales guys in our industry. Mike has put together an awesome blog for you. (Art Post)
 
Are you working for a dealership prepared for the future of Office Technology?

This might sound like I am making a big deal out of nothing, but I am not. You are making good money and the deals are closing, but you are losing some of the bigger deals, people in immediate need and you cannot compete in bids or large deals. Your dealership could be a sinking ship and you better be one of the first out and not the last because your reputation will be tarnished.

I had asked myself these exact questions a year ago. My answer was mostly no for each one. Below are questions that you should answer yes for at least 80% of them.
 
Questions with the # next to them are “a must.”
#Does your dealership have inventory? -What good is a sale if you have no product!!!

Does your dealership have demo/loaner inventory? -You need to show and make sure it is the correct solution.

#Does your dealership have Certified Network Engineers? -What if something happens while doing network install?

Does your dealership have a software solution expert? -You need someone with completely understands all possible software.

#Does your dealership have delivery staff? -You need to be selling and not delivering!

#Does your dealership have a real retirement plan that they contribute? -The dealership should invest in the well being of their employees.

Does your dealership have a gated commission plan for each deal? -This way you or they will not lose money later on.

#Can your dealership pay you all you commissions on time? (Ex: March commissions paid by April 30th)

Does your dealership have an internal bonus program? -They need to invest in the strongest reps and keep them happy. 80/20 rule applies here!

Does your dealership have President Club Trips? -They need to invest in the strongest reps and keep them happy. Not to Dealer Sales Meetings! 80/20 rule applies here also!

#Does your dealership have a company handbook for rules and procedures? -This one should be common sense.

#Does your dealership have enough service people for the MIF and size of territory? - The machine will breakdown and service needs to be done in a timely manner.

#Does your dealership have service technicians that actually receive manufacturer training? (Not mostly on the job training or from a book) -I always say I can send a monkey in less than 4 hours but he won’t fix it!
Is your boss out of touch with reality and only working part time while you bust your butt? -If you are their cash cow and bosses are taking it easy you are probably dealing with all the issues they should be handling.

#Does your dealership have a written down marketing campaign? -They should help you spread the word and it should look professional.

#Does your dealership have real sales database? (NOT OMD!) -Any online sales database, ACT, Goldmine something to monitor activity.

#Does your dealership invest in itself? -Nice office for customers/prospects to see, new reps, trainings and seminars.

Does your dealership use up to date technology like new phone systems, computers and cell phones? -If you are trying to sell technology you better be buying it.

I hope this helps some of you out. I believe the next step in our industry is that independent dealers are going to be few and far between so try to find a good manufacturer owned dealership that will value its employees and the work they do.

I will be happy to talk to any of you if you have any questions.

Good Selling
 
-=Boston Mike=-

About Me: I have been in the Office technology for over 10 years. I have worked with all kinds of customers. I was with a small Ricoh dealership for almost 10 years where I had to learn most things on my own. For the last year I have been with CBS-A Xerox Company, which is part of Global Imaging Systems. I wish I had made my move 5 years ago and that is why I am sharing my experience.

The Harder I work the Luckier I Get

I wrote this just about 11 years ago.  This may have been one of my first blogs, but was posted in the forums section of the Print4Pay Hotel.  When I wrote this I had 24 years experience in down the street sales.  Enjoy!

 

Is a saying I hear over and over from my boss (Jack Carrol), after I tell him about an amazing sale.

Gold ole fashioned hard work, meaning working at least eight hours every day, working on proposals before or after prime time cold calling time (whether on the phone or in person), and coupled with the expression... THAT THE CUSTOMER IS ALWAYS RIGHT, has made my sales career in copiers highly successful.

I sell down the street, no major accounts, and no key account list, just a territory that borders the Atlantic Ocean up to the Raritan River and down to the Trout laden Manasquan River in New Jersey (USA).

I sell Ricoh products (the finest products in the world), the MFP's, fax, duplicators, wide format, software and whatever else I can learn that will help a customer reduce costs.  Many times I have been able to place a new piece of equipment that will help client increase productivity while not increasing their existing payments.  All you have to do is ask, most potential clients will allow you to do a cost analysis for them.

Here’s how I do it! 

When speaking about replacing multiple pieces of equipment, let’s say a fax, an HP laser printer, and an ink jet printer.  At some point in time the customer bought these units for cash or check.  Find out or estimate how much they paid for these items, and then amortize the amount paid for those items over the life cycle.  When speaking to the customer in the initial consulting appointment, have the customer agree to your method of amortizing those systems.  My talk track has been this, when doing a cost analysis I look at all of your printing equipment, the fax, the copier, color ink jet printing and laser printing.  I see that you have an Epson color printer, an HP laser and an Oki fax, are these units all paid for?  How often do you require service on these pieces?  How often do you replace these systems?  Once I have these numbers, I explain to the customer that the monies paid for these systems should be accounted for in their imaging or printing budget.  I also state that this equipment will not last forever and will have to be replaced.  I then state that I will do a straight line amortization of these units.  When uncovering a companies costs these “hidden costs” will help justify that new Aficio 2238 will of the accessories.  These “hidden costs” for these systems based on 3 years for the laser and fax and two years for the inkjet can account for almost $80 per month (based on $1,000 for the fax, $1,000 for the laser and $300 for the ink jet).  Then add in 2 service calls for the fax and the laser over the term and you have almost $90 a month.  That $90 can represent t a $5,000 savings to the customer and or may be the difference when trying to cost justify a $20,000 system.  Does all of this make sense, you bet it does.

24 Years In The Industry

In my 24 years in this industry I've learned that you have to be able to learn and learn quickly, you must be able to think on your feet and most crucial.... listen to what the customer wants.  Too often we (salespeople) are enamored with how much money we can make on a single sale and there are some who will refuse to sell if they don't make the money they think they are entitled too. 

There are some who think if they can't make $1,500 in their pocket on a sale, they will not follow up and move on.  Thus hoping to find greener pastures or a customer that is not well educated on what they are spending or buying.

Another True Story:  

I once sold a copier to a company at a loss.  I had to pay my company $150 to make the deal.  Crazy you may say, however this company has now purchased over 15 systems in the last two years and has never balked at price.  I give them what they are entitled too, a fair price under MSRP and great service.  I manage the lease, and the cpc's, and guess what?  The corporate headquarters is located 2,000 miles away. 

Leasing

When a lease comes back declined for the fourth time, I do not give up.  I keep on pushing and digging for new info, and will offer alternative ideas to the customer and the leasing company. In my twenty fours years I have lost two deals to non-approvals, and one of the two was approved by Advanta Leasing from another dealer.  After hearing that, I vowed to not let it happen again.

Sales are what you make of it:

Sales to me is about how you dress, how you groom, how you listen, how your work (prospect)  and how YOU WANT TO BE TREATED AS A CUSTOMER and finally getting the order! 

Treat the potential clients and existing clients like you would want to be treated.  If you don't have an answer, then say so, and tell the customer you will get an answer for them, and then commit to getting back to them in a timely manner.

Listen to what they want; even if it means you only make a few dollars, those customers will turn out to be loyal for years and years to come. Do not try to over sell them, as a matter of fact if they need to be downgraded, and then just do it.  Odds are you'll be recommended to their friends and business partners. 

Work as hard for a dollar as you would for $1,000 dollars. Who knows, that little 1515MF sale could land you a $40,000 order from a friend in a month or two.

You are judged by your first appearance!  Know when to dress up and when to dress down.  When cold calling print shops, engineers, architects or hot days, I will dress down.  Slacks, pressed shirt, polished shoes and a few pieces of breath mints can go a long way, especially after a cup of GIANT coffee.

When meeting with CEO's CFO's or higher administration, its time for the suit and tie.  You need to make the call on when you need to dress up or dress down.  Practice your grammar; you are always judged your vocabulary and your actions!

Be creative, create solutions, and ask questions, in some cases present a whole new idea to the customer. A few years ago, when Ricoh had just entered the printer market and we had a second generation of digital copiers.  I had a customer who was in need of a digital copier.  They wanted a system that would print and copy  @ 85 ppm!

We (Ricoh) did not have a digital 85ppm at the time.  I could sense the customer being uneasy with my 60 ppm system.  I took a chance and asked the customer how many documents they copied off the glass.  My customer was not sure and called in his secretary; she said that they copied about 30 documents a day.  These documents represented a large part of their volume and they needed to replace an analog copier that was 85 ppm.  I then asked where the originals came from.  The secretary stated that we print the document and then make the appropriate copies; they then need to be sorted, and stapled.

After hearing this, I decided to shift gears and offered the customer a solution that included a 22 ppm copier (for doc off the glass) and two Aficio 4500 laser printers with staplers and LCC's.   I pointed out the benefit of three systems compared to one.  The combined print speed of the two printers for a total of 90 ppm and the lower toner cost. 

Well, what was the end result?  The customer loved the idea, and did not follow up on the other sales proposals for the higher end digital copier. By the time the customer decided to make a purchase they went with our more cost effective solution. BE CREATIVE and TAKE A CHANCE; make yourself stand out among the crowd.

So while others have had down sales cycles, down quarters and losing sales, mine have increased.  My profit, my sales dollars and number of units.

It's all about......THE HARDER I WORK, THE LUCKIER I GET! And I believe luck is for rabbits!

This Week in the Copier/Office Equipment Industry 10 Years Ago Third Week of August 2004

I got nothing for some type of world event headline for ten years ago this week.  Thus enjoy these Print4Pay Hotel threads from Ten Years Ago This Week! 

 

 

          8/19/04 6:28 PM
 
          Topic by Guest
Minolta South Africa to distribute Konica Minolta brand in southern Africa    ISSUED BY: OGILVY PR   [Johannesburg, 19 August 2004] - Appointment expected to further entrench market share Bidvest's Minolta South Africa will import and distribute Konica
 
          8/22/04 8:07 PM
 
          Topic by Guest
          Options to Consumers, Graphics and Office Professionals Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutions(1), announced an agreement with OfficeMax, the retail channel of Boise Office
 
          8/22/04 8:14 PM
 
          Topic by Guest
          August 17, 2004 - Toshiba America Business Solutions, Inc. Recognized As One Of The Top 100 Agile Companies In CIO Magazine's 2004 CIO 100 Awards Framingham, MA, (August 16, 2004)  IDG's CIO magazine today announces Toshiba America Business Solutions
 
          8/17/04 8:16 PM
 
          Topic by Guest
Sharp and Xerox offer functions to electronically "shred" data stored on copier hard disks after copy jobs are complete. Other features that are available are firewalls and security options between fax and networking functions, improved auditing of user
 
          8/18/04 6:51 PM
 
          Reply by Guest
          company into the red in a very short period of time. As for the Memory Card Explorer for XP 1.00 issue: I can't help you there. It loaded up just fine on my Dell Laptops. I did hear from Ricoh that this software doesn't work right with some computers
 
          8/18/04 8:06 PM
 
          Reply by Guest
          , "Z" is only needed to reinsert the s/n in an memory cleared machine. I read all the "readme"s first before I upgrade any firmware. As to Ricohs Explorer program, in some cases, expecially on laptops, you need to modily the memory area so the program can
 
          8/18/04 9:22 PM
 
          Reply by John Roof John Roof is offline. Click for Member Snapshot.
          Paducah is about the size of 100,000 but unfortunately we also have a Gestetner dealer, a Lanier Dealer, and we are both Ricoh & Savin.  As for the SM being literate, I know he has been servicing copiers for the last 20 years, but he is better at analog
 
          8/22/04 12:40 PM
 
          Reply by bandit41076 bandit41076 is offline. Click for Member Snapshot.
          I was told that the hold up is customs entering Canada. We had similar issues trying to support a trade show in Vancouver. If it has been through customs before, it is a little quicker than if Ricoh US needs to fill out new paperwork.
 
          8/18/04 7:29 AM
 
          Topic by Guest
Ricoh say's officially the z-fold option and 3 hole punch can not be used together but unofficially they say that it can. They say the problem is that there may be some variance on the 3 hole punch when z-folding. I need this function for an application
 
          8/23/04 6:32 PM
 
          Topic by Guest
          Polek & Polek announces the release of two compatible PM kits for use in the Ricoh Aficio 350/450 and 1035/1045 copier machines. These kits provide all the necessary parts for a technician to complete a 150,000 copy PM on these machines. Their components
 
          8/24/04 10:23 AM
 
          Topic by Guest
          Atlantic Ocean up to the Raritan River and down to the Trout laden Manasquan River in New Jersey (USA). I sell Ricoh products (the finest products in the world), the MFP's, fax, duplicators, wide format, software and whatever else I can learn that will help a
 
          8/25/04 1:20 PM
 
          Topic by Guest
          Fax Expander feature (resource)with the other computers on this little network? Ricoh says NO on the AF 180, but they say you can share this resource on the Aficio 220 (which uses the same PC Fax Expander kit) even though it is not "true" network faxing
 
          8/17/04 11:36 PM
 
          Reply by v-tec v-tec is offline. Click for Member Snapshot.
          by the fuser lamp cycling on and off. Xerox 2510 series were louder, and would make florescence lights flicker
 
          8/18/04 6:29 PM
 
          Reply by jswinberlin jswinberlin is offline. Click for Member Snapshot.
          the cause.  Maybe dual access or memory although the Samsungs have 2MB and the Ricoh's I believe a little more.  We're going to try one of the Ricoh's and put it side by side with the Samsung.  Another problem with the Samsungs is multi-page feeding.
 
          8/21/04 11:09 PM
 
          Reply by Guest
settings are all set to defaults (in case some other tech was trying to compensate). Then perform all upgrades and TIBS that Ricoh has published.  Then hope for the best. Star1

MY Top Ten Copy Machines of All Time

I entered the copier business in 1981, so I don't have much knowledge about most copiers prior to 1977.

I started out as a tech and was quickly offered a sales job when the owner of the dealership realized that I had some issues with putting copiers back together.

For the next ten weeks, I'll list all ten systems.

Minolta EP 300 (yes, I know the picture in the header is a Minolta 310, but I can't find a picture of the EP 300).

Thinking back, the first copier that stole my heart was the Minolta EP 300. It was the first copier launched when I started my copier sales career. Customers would ask me what EP stood for, and I'd give them a funny answer: "Eny Paper." The EP actually stood for Electrostatic Process.

The EP 300 in the early eighties was "state-of-the-art technology." It's funny that now, when we refer to copiers, I can't remember the last time I pitched one as having "state-of-the-art technology." In the eighties, Minolta was known as a fantastic brand for cameras, and we used that in our pitch since the Minolta EP 300 had the best lens in the business. Back then, the paper you put on the glass was illuminated with a light, bounced off two mirrors, and the image was then captured by the lens. Having the best lens in the business meant that you were going to have the best image quality. Back then, it was all about image quality!

I believe the copier retailed for about $2,500, had only one paper tray which stuck out on one side of the unit. The top (platen glass) moved back and forth for each copy, and the speed was a blazing 10 pages per minute (I think). When you had to add toner, you would pour it into the toner hopper, and when you had to add paper, you would have to take the paper tray out of the copier!

There was another consumable required: fuser oil! How many of us remember that? We found many other uses for fuser oil. It was great for cleaning covers and the power cord, awesome for getting a shine on black rubber (tires on the car), and if you used just a tiny bit, it would give your black shoes an unbelievable shine!

Other than making up 99 copies at a time, the Minolta 300 was much like its successor, the Minolta EP 310. I think I remember the Minolta EP 300 best because it was the system that paved the way for all the other copiers I sold!

BTW, if anyone has an old Minolta EP 300, please scan one and email it to me!

-=Good Selling=-

One More Piece of Evidence that Security Needs More Attention

In many ways, the war between hackers and victims has moved into a more farcical position in the past few years, with fraudsters finding ways to break into the most heavily guarded and protected systems, stealing information and causing hundreds of billions of dollars in damage around the globe each year. Some researchers have forecast the total number of financial losses to breach the $1 trillion mark within the very near future, and the fact that the public and private sectors have not yet started to slow the spread is disheartening at best.

Now, before diving into the darkly humorous aspects of the modern cybercrime arena, it is important to point out that there will always be hackers who target well-protected systems and are so sophisticated that they achieve the breach regardless of what defenses are in place. As many experts have long asserted, there is no silver bullet in the cyber security arena, just ways to minimize risk and mitigate threats as proactively and comprehensively as possible.

On the flip side of that coin, though, sophisticated attackers that can break encryption or takeover systems in military departments of governments are few and far between. In many ways, the average business owner should not even concern themselves with those types of attacks simply because the more common and likely threats are far more dangerous and voluminous, and will absolutely challenge the company's mettle soon if they have not already.

The vast majority of data breaches have been tied back to missteps taken by employees or negligence on behalf of decision-makers, while a high rate are also caused by malware that could be avoided altogether with the right type of training and security investment. At the end of the day, those companies that have the most sound protective practices in place, such as email encryption, data center controls and network defenses, will often be able to stay completely outside the purview of the common hacker.
Now, if anyone needed more evidence that the cyber war has become a farce, here is another example of how serious matters have become, and just how unprepared some of the most prestigious entities in the world remain.

Iron Dome Blunder
Brian Krebs, writing for his blog KrebsonSecurity, recently reported that the Iron Dome defense system that is used by Israel to protect itself from missile attacks has been hacked. Yes, one of the most sophisticated weapons systems in the world - and one that is relied upon to protect the millions of citizens within Israel's borders - was breached.
According to the expert, the attacks, which are just beginning to hit the presses now following a study from a threat intelligence company, are believed to have taken place back in 2011 and 2012, while those who conducted the report affirmed that the thieves likely originated in China. Right now, officials are in agreement that three defense contractors involved in managing and controlling the Iron Dome system were victimized, while the attackers stole proprietary information.

The same old targets were found to be present in the investigation, and Krebs stated that the intelligence firm's authors believe the hackers were using relatively simple tactics to break into Word documents, emails, spread sheets and more.

"Once the actors established a foothold in the victim's network, they are usually able to compromise local and domain privileged accounts, which then allow them to move laterally on the network and infect additional systems," the authors explained, according to Krebs. "The actors acquire the credentials of the local administrator accounts by using hash dumping tools. They can also use common local administrator account credentials to infect other systems with Trojans. They may also run hash dumping tools on Domain Controllers, which compromises most if not all of the password hashes being used in the network. The actors can also deploy keystroke loggers on user systems, which captured passwords to other non-Windows devices on the network."

In Krebs' story on this matter, other common outcomes were found to be involved, such as the contractors and Israeli officials pointing fingers at one another, and a serious breach not being detected for years.

Lesson learned, yet?
Although the average business owner or health care organization decision-maker might not be all that interested in weapons defense systems, the point to take away from this story is that even the most sensitive and sophisticated technologies continue to be hacked unnecessarily. As Krebs had noted, much of the information was stolen through email accounts and file sharing systems, which are not all that difficult to defend against less-sophisticated attacks such as this one.

The time is now to begin using email encryption, data security and other defenses, while boosting training and awareness among staff members can have a positive impact as well.

 

David Bailey is Senior Vice President at Protected Trust. 

Protected Trust is a sponsor of the Print4Pay Hotel. I urge members and readers to visit their site to see their full line of products and services.  More and more we need to provide well rounded strategic solutions for our customers. Protected Trust offers some unique solutions that can help us in our day to day efforts. Check them out here.

 

 

This Week in the Copier/Office Equipment Industry 10 Years Ago Second Week of August 2004

Shares of stock in Google, Inc. begin trading on the NASDAQ stock exchange at around $100 per share in one of the most highly anticipated initial public offerings of the year. It is estimated that the IPO raised a total of $1.66 billion, the third highest ever for an IPO.

 

Nothing fancy from me this week.  Posted below is all of the awesome threads from ten years ago!  Enjoy

 

          8/11/04 7:00 PM
 
          Topic by Guest
          -speed printers currently under development. In June, Fuji Xerox started marketing on-demand printing systems developed by Xerox Corp. of the U.S. The systems are capable of producing 100 colour copies a minute.
 
          8/13/04 12:53 PM
 
          Topic by Guest
          has anyone had troubles with the finishers on these new out of the box? i've got one that won't take a duplex copy through the finisher. is there a mode or an update that i don't have that would fix it?
 
          8/16/04 12:20 PM
 
          Topic by Guest
          The transport belt keeps running forward, I have changed the belt cleaned the rollers etc any ideas? I am running out of hair!!
 
          8/13/04 7:15 PM
 
          Reply by jswinberlin jswinberlin is offline. Click for Member Snapshot.
          If all goes well, I have attached a document that I found here earlier showing what Canon is saying about Ricoh's Document Server. However, this looks like old info because they say the Document server is only available on the 1022 with the addition of a
 
          8/17/04 8:01 AM
 
          Reply by Color1 Color1 is offline. Click for Member Snapshot.
          dealer.  It doesn't matter that this guy already has Xerox and Oce.  John, you are right on the money all Ricoh cares about is moving boxes.  One thing they had better consider is the image after the sell.  I had the opportunity to sell a machine to someone
 
          8/17/04 8:16 PM
 
          Topic by Guest
Sharp and Xerox offer functions to electronically "shred" data stored on copier hard disks after copy jobs are complete. Other features that are available are firewalls and security options between fax and networking functions, improved auditing of user
 
          8/16/04 7:58 PM
 
          Reply by Ted Ted is offline. Click for Member Snapshot.
          We've had 3 880's go bad.  We tried to fix them, Ricoh came in and got involved, and they say they don't know what is wrong, no fix available.  They ended uup shipping us 3 new finishers as replacements.  They were not ordered at the same time, over a
 
          8/18/04 6:51 PM
 
          Reply by Guest
          company into the red in a very short period of time. As for the Memory Card Explorer for XP 1.00 issue: I can't help you there. It loaded up just fine on my Dell Laptops. I did hear from Ricoh that this software doesn't work right with some computers
 
          8/18/04 8:06 PM
 
          Reply by Guest
          , "Z" is only needed to reinsert the s/n in an memory cleared machine. I read all the "readme"s first before I upgrade any firmware. As to Ricohs Explorer program, in some cases, expecially on laptops, you need to modily the memory area so the program can
 
          8/18/04 9:22 PM
 
          Reply by John Roof John Roof is offline. Click for Member Snapshot.
          Paducah is about the size of 100,000 but unfortunately we also have a Gestetner dealer, a Lanier Dealer, and we are both Ricoh & Savin.  As for the SM being literate, I know he has been servicing copiers for the last 20 years, but he is better at analog
 
          8/18/04 7:29 AM
 
          Topic by Guest
Ricoh say's officially the z-fold option and 3 hole punch can not be used together but unofficially they say that it can. They say the problem is that there may be some variance on the 3 hole punch when z-folding. I need this function for an application
 
          8/11/04 6:36 PM
 
          Reply by Guest
          I think its a good idea, just to keep everyone sharp. I am sure the leasing companies do not want to see thier rate sheets posted. Lets keep it to a format like this with no attachments. How bout everyone else?
 
          8/12/04 8:08 AM
 
          Reply by Guest
          I am still fairly new to P4P, is this site strictly for independent Ricoh dealers or is it comprised of Savin, Ikon etc?
 
          8/12/04 9:02 AM
 
          Reply by Guest
          Wes: This site is comprised of all Ricoh Family Group members from around the world. Lanier, RBS, IKON, Independent Ricoh, Nashuatec, Gestetner, Savin, etc........ I am with an independent Ricoh dealer.
 
          8/13/04 8:37 PM
 
          Reply by Deanw Deanw is offline. Click for Member Snapshot.
          The Ricoh 1170L has the same feature set as the Samsung 560. We have been selling the Samsung 560 for a while. It's an okay fax but two problems are - toner yield - samsung says 3k but it doesn't get anywhere near that (ricoh says 4500 - I wonder about
 
          8/14/04 1:39 PM
 
          Reply by Guest
Ricoh just issued a bulletin (B620-003) detailing this problem. Symtoms include Black stripes when imagi is rotated; Fax option not detected and/or SC820. An IC on the FCU is to blame. Replace the FCU.
 
          8/16/04 10:31 PM
 
          Reply by John Roof John Roof is offline. Click for Member Snapshot.
          Word is that Ricoh is putting their label on Brother products and selling them for twice the price of what Brother is.  The new faxes look similar to the Brother 4100 series on the SOHO market.  I'm used to seeing the Function Key or User Tools for setup
 
          8/17/04 11:36 PM
 
          Reply by v-tec v-tec is offline. Click for Member Snapshot.
          by the fuser lamp cycling on and off. Xerox 2510 series were louder, and would make florescence lights flicker
 
          8/18/04 6:29 PM
 
          Reply by jswinberlin jswinberlin is offline. Click for Member Snapshot.
          the cause.  Maybe dual access or memory although the Samsungs have 2MB and the Ricoh's I believe a little more.  We're going to try one of the Ricoh's and put it side by side with the Samsung.  Another problem with the Samsungs is multi-page feeding.
 
-=Good Selling=-

Rhythm of Selling with Copiers & Office Technology

Every time I post "This Week in the Copier/Office Equipment Industry 10 Years Ago," I'm always thinking about what I was doing ten years ago, both in business and in my personal life. It’s a gentle reminder of how fast time moves past us.

My wife always tells me, "Don’t sweat the small stuff," her way of calming down after a mentally draining day or when I’m nearing the end of the quarter.

Keep in mind that we (salespeople) are not in a horse race; rather, we need to play the part of the tortoise more often. Slow and steady wins the race, with emphasis on the steady part. Use the steady part of your business time to plan your prospecting for the week.

Generally, I’ll set Monday aside for a day in the office to clean up odds and ends, research, follow-ups, and finish up proposals. On Tuesday and Wednesday, I try to schedule my call blocks for reaching out to my database. Thursday and Friday are the days I like to schedule all of my appointments. Sometimes it doesn’t work out that way, but the plan helps me maintain a rhythm throughout the week.

I mentioned that I "try"—there are always things that come up, and you need to adjust your schedule. On Thursdays and Fridays, I’ll start my first appointment at or before 9 AM and try to have five scheduled appointments. Friday, well… that’s getaway day. Again, I’ll start at or before 9 AM, and I aim to finish up by 3 PM. All in all, I can schedule nine appointments over those two days.

I spoke about the rhythm of the week: having the same schedule each week allows me to control my week. I said this the other day when someone asked how I was doing: "I’m just trying to manage my life instead of letting life manage me." Kinda funny when you think about it—getting out of rhythm with prospecting, researching, quoting, learning, and appointments can wreak havoc on your mental state.

For those of us who manage our lives on commissions, we’re always under pressure to perform, sell, and make a living for our families. Pretty stressful, right? I believe that having some type of plan for each week will let you manage your sales career instead of your sales career running your life.

-=Good Selling=-

5 Really Cool New Features with Docuware 6.6

For someone like me, who has been a copier geek for all of my copier career, the insight I received the other day from Steve Behm, Vice President Sales, Americas, about the pending upgrade of DocuWare 6.6 was awesome. 

 

As many of you may know, I’m a big fan of when Dealers can diversify their “click” portfolio by adding products and services.  Partnering with DocuWare is a tremendous way to kick-start your Professional Services Portfolio with the DocuWare platform.

 

Thus, I’d like to walk you through 5 really cool new features for DocuWare 6.6.

  1. Released earlier this year, their 6.5 was the first version of a remodeled look of DocuWare.  6.6 now with a more intuitive interface, adds new features that end users are looking for such as quick searches and saved searches along with continued integration with various business lines of software.
  2. Native EML support, even for Google mail. 
  3. Full integration with MS Outlook for storing email – lets you easily locate any email you ever sent or received.
  4. Enhancing their Intelligent Indexing Service which increases performance, think of it as “intelligent data capture” DocuWare can capture the variable pieces of data, and supply that to business lines of applications.
  5. A high performance interface graphical interface lets the user develop their own simple to complex workflows for routing and stamping documents.

Steve and I talked more about additional features:

 

What is the Paper Scan App?

 

PaperScan which was already available for iPhone is now available for Android. The App makes it seamless to use a smartphone for mobile scanning. For example, while at a restaurant, you can take a picture of your receipt, upload to DocuWare to quickly process your expenses, and toss the receipt. No need to keep the paper copy.

 

All of us need to remember that DocuWare is not just for scanning documents, but also for creating workflows that can enhance a business process. An easy to use interface lets you modify them as needed.

 

DocuWare will also allow you to search and print documents at the MFP. This is an awesome feature that resonates with all us that are still selling imaging equipment!

 

While I’m not an expert with Document Management Platforms, but I did stay at a Holiday Inn Express last night.  Need to know more about Docuware, then pay them a visit here.

 

-=Good Selling=-

Are you ready for new HIPAA Audits?

The Health Information Portability and Accountability Act of 1996 has been anything but static, as regulators have pushed to keep this piece of legislation relevant to the threats of the current and forthcoming marketplaces. Medical organizations have often faced an uphill battle when trying to manage all of the requirements involved in HIPAA, but this is largely an achievable initiative when decision-makers are making sound choices by way of policy, support and guidance.

Some examples of recent changes include the Omnibus Rule that governs the interactions between service providers and health care companies, while amendments can quickly force covered entities into a tough spot. The regulations as they stand today are very comprehensive, and might be the tightest of all with respect to data management governance coming from the government.

Rather than trying to handle all of the various complexities within HIPAA without any type of support, organizations are increasingly turning to managed service providers - especially those from which they get IT solutions - to meet and sustain compliance with the evolving regulations. Additionally, HIPAA is not the only set of statutes that health care providers must oblige, as the Health Information Technology for Economic and Clinical Health Act of 2009 also contains some challenging requirements.

Failure to comply with these and other statutes can result in significant issues, ranging from crippling fines and sanctions to severely damaged reputations in the eyes of current and future patients. The costs of protecting patient data through HIPAA email and data center security services, as well as general compliance support, will almost always be far lower than the price of being called out for noncompliance or, even worse, falling victim to a major breach.

OCR's new plans
McDermott, Will and Emery recently published a statement that explained how the U.S. Department of Health and Human Services' Office for Civil Rights, which is responsible for HIPAA audits, will be moving past Phase 1 and toward Phase 2 in the coming months,. Whereas the Phase 1 audit stage only involve compliance checks for covered entities, the law firm stated that this next line of investigation will look at both health care providers and their business associates.

The results of the first line of audits conducted last year were less than desirable from the health care provider's perspective, with 89 percent of the 115 entities reviewed having at least one problem with respect to compliance. The authors of the study also noted that while health care providers represented roughly 53 percent of all companies investigated, they accounted for a disproportionate rate of the violations.

Whereas one might think that Phase 2 is still plenty of time away, this is simply not the case, as it will begin soon. Additionally, the OCR has already announced the basics of its plan to get these audits underway and completed in a timely fashion.

"OCR has randomly selected a pool of 550–800 covered entities through the National Provider Identifier database and America's Health Insurance Plans' databases of health plans and health care clearinghouses," McDermott, Will and Emery explained. "OCR will issue a mandatory pre-audit screening survey to the pool of covered entities this summer. The survey will address organization size measures, location, services and contact information. Based on the responses, the agency will select approximately 350 covered entities, including 232 health care providers, 109 health plans and 9 health care clearinghouses, for Phase 2 Audits. OCR intends to select a wide range of covered entities and will conduct the audits between October 2014 and June 2015."

Considerations for the coming months
Health care providers should not allow themselves to become frozen and concerned about the Phase 2 audits, but must rather take a proactive and comprehensive approach to eradicating infractions before they become an issue. One of the best areas to begin internal investigations is the system in place that governs and manages communications and data within the corporate framework.

Health care providers need to remember that all types of communications and technologies used to share, generate and control data will be covered under HIPAA by definition, and these items can be a bit trickier to gain a full handle on when the entity falls behind the curve. These include everything from emails and file transfer systems to Voice over Internet Protocol phone systems and personally owned devices that are used for work purposes.

In many ways, health care providers that already have tight, centrally managed frameworks in place will not have much of an issue preparing for the next round of audits, but now is the right time to conduct internal investigations to be sure that all matters have been reconciled.

By partnering with an expert provider of solutions such as HIPAA email tools and data center management services, medical organizations will be in the clear.

 

David Bailey is Senior Vice President at Protected Trust. 

Protected Trust is a sponsor of the Print4Pay Hotel. I urge members and readers to visit their site to see their full line of products and services.  More and more we need to provide well rounded strategic solutions for our customers. Protected Trust offers some unique solutions that can help us in our day to day efforts. Check them out here.

 

-=Good Selling=-

BTA East Grand Slam Event in Baltimore "A Don't Miss Event of the Fall"

I'm going to Baltimore again this year for BTA East Annual Grand Slam Event! 

 

I'll be bringing the wife along again this year, since it's a rather short ride from Central New Jersey.  We'll be driving in Saturday morning and we'll look to relax get ready for an exciting of day baseball because the NY Yankees will be playing the Orioles at 1:05PM.  Can't wait to tell the wife, she'll be so excited to see her Yankees!

 

The real event starts on Monday at noon, and I'm positive that this years event will be just as awesome as last years. 

 

I'm looking forward to these Educational Sessions:

 

The Shifting Office Technology Industry
Robert Palmer, chief analyst, BPO Research, and managing partner, BPO Media

 

3D — The New Wild West of Printing
Mark Mathews, president, Airwolf3D

 

Benchmarked Sales & The Future of Selling Excellence
Steve Rolla, partner, Pros Elite Group

 

Five New Ideas Using Technology to Secure Net New C-Level Meetings
Kate Kingston, founder and president, Kingston Training Group (KTG)

 

Service Delivery Structure: What Works & Why?
Ken Staubitz, national sales manager, BEI Services

 

I'm also excited about the opportunity to network with many of the vendors, the speakers, and the dealers.  The BTA events are the best of class for many reasons. But, what I like best is the format that they use.

 

The event is held in one large room with tables across the center for attendees. In the front of the room is where you'll hear from the speakers and then around the walls is where all of vendors will show their stuff!  It's 45 minutes or so of sessions and then a 30 minute break (gosh I love those breaks) between each session.

 

Thus, if you've got some time, I recommend you attend the event for the awesome Educational Sessions, the networking, the Vendors, the Door Prizes and then take in the Orioles game for Tuesday night.

 

Hope to see many of you there!! Click here to register or view details!

 

-=Good Selling=-

This Week in the Copier/Office Equipment Industry 10 Years Ago First Week of August 2004

Scientists speaking at a news conference on natural disasters raise the alarm that the Cumbre Vieja volcano on La Palma, Canary Islands, could erupt at any time, sending a 250 km2. rock crashing into the Atlantic Ocean and producing a tsunami that could devastate the Atlantic's coastline, within hours. Very little seismological monitoring of the volcano is being carried out.

 

Note from Art:  Hmm, 10 years later and nothing, glad I didn't pack the bags! 

 

          8/8/04 9:41 PM
 
          Topic by Guest
          quarterly earnings of Canon Inc , Ricoh Co and U.S.-based Xerox Corp (XRX), which said its profit more than doubled and raised its outlook for the full year. Konica Minolta said that sales in its mainstay copier and printer division fell 4.1 percent to
 
          8/5/04 5:35 PM
 
          Topic by Old Glory Old Glory is offline. Click for Member Snapshot.
          I'm curious how others are illustrating the differences between Ricoh's Document Server and Canon's Mailbox. It would be great if we could get responses from reps that lean more to Canon as well as those who are Ricoh competing with Canon.
 
          8/6/04 10:28 AM
 
          Topic by Guest
          Getting light copies. If I add toner manually it will get dark for a few copies. The toner motor is actually moving. I think the toner motor is bad. I just wanted to know if there's anything else that would cause this. What are the quirks of this...
 
          8/9/04 6:47 PM
 
          Topic by Guest
Ricoh to buy Hitachi printing unit Monday August 9, 1:56 pm ET NEW YORK, Aug 9 (Reuters) - Ricoh Co. Ltd. (Tokyo:7752.T - News), Japan's second largest office machine maker, on Monday said it has agreed to buy a printing unit of Hitachi Ltd. (Tokyo
 
          8/3/04 9:16 AM
 
          Topic by Guest
Canon U.S.A. Launches The DR-3080cii, Next Generation High-Speed, Color Duplex Scanner Built Upon Powerful DR-3080C Legacy, New Compact Desktop Unit Now Offers Duplex Color Scanning and USB 2.0/SCSI III Interfaces for Increased Connectivity LAKE SUCCESS
 
          8/4/04 9:18 PM
 
          Topic by Color1 Color1 is offline. Click for Member Snapshot.
          Since the new digital 240W has been launched I have had a couple of instances where they were also considering a Xerox system in the $15,000 range.  Does anyone have any idea of which model this may be?  Any feedback would be appreciated.
 
bmops bmops is offline. Click for Member Snapshot.
p4p newbie
 
          8/5/04 7:29 PM
 
          Topic by Guest
 
 
          8/6/04 7:23 PM
 
          Topic by Boston Mike Boston Mike is offline. Click for Member Snapshot.
CanoniR3200w/fiery vs Ricoh 2238C Document (August 2004)
 
          8/2/04 8:50 AM
 
          Reply by merlin merlin is offline. Click for Member Snapshot.
          AS A RICOH/KYOCERA SALESMAN, THE KM2030 IS NOT A GOOD MACHINE. IT'S HARD TO USED BECAUSE OF NO TOUCH PANEL, SLOW DUPLEX, VERY POOR INTERNAL FINISHER. IN THE 3 YEARS WE HAVE BEEN SELLING KM I ONLY HAVE SOLD 3.I STEER MY CUSTOMERS AWAY FROM THE 2030. I CAN
 
          8/2/04 8:54 AM
 
          Reply by Guest
          G'Day all. You will get your yield based on the figures given by Ricoh. However it is important to understand the issues with coverage. Also bear in mind that coverage to useage are not proportional. A square block of colour on a page 100x100=1000, if
 
          8/3/04 12:57 PM
 
          Reply by Neal Neal is offline. Click for Member Snapshot.
          sounds like an auto dealership? we've dealt with one trying to use our systems. no luck. depending their volumes you'd be able to place one of the Ricoh scanners to do the job.
 
          8/3/04 9:57 PM
 
          Reply by v-tec v-tec is offline. Click for Member Snapshot.
          Even the Ricoh scanners only go up to 11x17.
 
          8/3/04 11:41 PM
 
          Reply by Guest
          Gregg - you had posted awhile ago about Minolta toner. I need some for a DI250. Please call me at 812-424-5736 or bsipes@vanausdall.com. thanks Brad Sipes
 
          8/4/04 12:58 PM
 
          Reply by Guest
          Thanks for the input.  It looks like Canon makes a scanner that will handle this.
 
          8/5/04 10:08 PM
 
          Reply by Guest
          there is software from Ricoh for our Bluetooth card. Making it print would be just like any other, select print, and go. Can anyone else clarify and add? Thanx
 
          8/5/04 10:27 PM
 
          Reply by Guest
          I have been putting the new 3131 through it's paces and have shown to several customers. Overall print quality is excellent - different from 6513 but obviously true 8 bit color. Should be a good fit to compete with Canon 1180 - ie. good print quality
 
          8/6/04 5:10 PM
 
          Reply by dmurrah dmurrah is offline. Click for Member Snapshot.
          Art, Attached is a presentation we used to win a deal here in Memphis for ecabinet, Doculex and ricoh scanners. This document has been archived, please send me an email in order to purchase. art@p4photel.com Future.Electronics_Presentation_Final.ppt
 
          8/5/04 7:56 PM
 
          Topic by Guest
          This new customer has no real network. So our salesman get the great idea to sell them a bluetooth option for their new Aficio 2232. This is my first experience with bluetooth and I can't find much documentation on it from Ricoh. I know the customer has
 
          8/5/04 8:37 PM
 
          Topic by Guest
          throughout an organization so that content can be put to work quickly and efficiently, said Michael Pietrunti, senior vice president, marketing and technical services for Kyocera Mita America. This initiative will allow us to continue our rapid U.S. growth
 
          8/9/04 6:51 PM
 
          Topic by Guest
          Japan Ricoh Q1 to June net profit up 11 pct on strong printer, copier sales , 08.03.04, 9:53 AM ET TOKYO (AFX-ASIA) - Ricoh Co Ltd, Japan's second-largest maker of office equipment, reported its first quarter to June net profit rose 11 pct to 24.8 bln
 
          8/1/04 10:34 PM
 
          Topic by Guest
Toshiba America Business Solutions, Inc. Offers Advanced Features And Impressive Image Quality In New e-STUDIOtm230 And e-STUDIO280 New Multifunction Devices Are TABS First To Offer 100 Percent Toner Recycling IRVINE, Calif., (July 28, 2004)  Toshiba
 
          8/2/04 5:54 AM
 
          Topic by Guest
          Hi, when i start streaming the video, it starts off fine with Ricoh in the lead, but then suddenly the video ends, before the first test is over. Anyone got the full length video for me? I laughed my ass off, would really appreciate if anyone could give
 
          8/4/04 4:21 PM
 
          Topic by Guest
          platforms, and reiterates Ricohs ability to provide both high performance and efficient products that meet the demands of todays workplace, said Hede Nonaka, vice president of Marketing for Ricoh. We would especially like to thank Frank Cannata and the
 
          8/5/04 7:25 AM
 
          Reply by Boston Mike Boston Mike is offline. Click for Member Snapshot.
          a Series C round of funding led by WK Technology Fund OPPORTUNITIES company expected to make purchases to support... - accelerating engineering, sales and marketing efforts potential opportunity to provide - sales training programs - software and systems
 
          8/5/04 9:04 AM
 
          Reply by Guest
          It's the refurbished 8830, I have seen them here in Jersey. I have kicked butt every single time. Xerox maintenance is out of whack, and they are talking six weeks for delivery after the order is signed. Do a search on the 8830 here. I have posted the
 
          8/5/04 10:41 PM
 
          Reply by v-tec v-tec is offline. Click for Member Snapshot.
Xerox service and parts are very high.
 
          8/6/04 10:01 AM
 
          Reply by Guest
          Thanks for the reply Bob. That is the info I have relayed to the customer. However, I know the reset method of which you speak and it is the long way around. This from Ricoh "One of the easiest ways to reset the NIB / NIC of your MFP or printer is to use
 
          8/8/04 5:26 AM
 
          Reply by Guest
          Depends what machine and how much money you want to spend. You could use a Ricoh box with an SR90 booklet maker. This will do exactly as you want. Otherwise you're stuck. As well as being a firmware limitation you'll also find you need to staple as the
 
-=Good Selling=-
 

 

7 Technologies That I Used to Use While Selling Copiers

While on a long drive to one of my accounts on the fringe of my territory, I had time to think about some of the technologies that I've used to help me sell copiers.



The Phone in a Bag:  Pretty cool right!  For you newbies, you probably didn't even know that the first truly mobile phones came with a really nice bag!  Nice big handset, big numbers and always such a short dam cord for the handset.  Back in the day, my dealership was also Authorized for Cellular One, we always had the latest phones and I can remember including cell phones and annual service plans in copier deals!  EVERYONE wanted a Phone in Bag!



2024-08-08_21-45-48

Demo Cart: Or you could call it the undertaker guerny, one of the first carts I remember was at least 4 feet long, had carpeting on top, and was foldable so that it would load in the back of the station wagon.  Try pushing one of those over rocks, snow, ice or mud. It was usually a disaster waiting to happen.



2024-08-08_21-40-12Typewriter: Back in the day, if you needed a quote there was usually someone at the office that had awesome typing skills.  Hand written quotes were not an option, thus all of the proposals were typed.  But, the proposals were much simpler then, none of the fancy graphics, logo's or pictures that you see today. Just FAB (feature, advantage, benefit) purchase price and lease price!



Word Processor: Word Processors meant the Death of the Typewriter, you could store a proposal, edit a proposal and then walk away and the word processor would type the letter for you, In particular, I remember selling many paper feed trays for word processors.  Much like a document feeder on a copier, with the word processor you could load the letter head and then tell the system to type (print) multiple copies of the document.



2024-08-08_21-36-19Phone Booths & Phone Cards:  Before, the Phone in Bag, well, there were those good old fashioned phone booths. If you were running late for an appointment (which happened quite often) there were no apps like waze, map quest or GPS, you had to find a phone booth. The phone cards were handy to keep in the wallet in case you didn't have enough change for the call. NO, phone booths did not accept dollar bills. We made those calls in sub freezing temps, and torrential rains. We even closed deals from phone booths!



Roledex: So, you knew you came of age in your sales career, when you were allowed to keep a Roledex of your accounts on your desk. If you needed to waste some time or were tired of making cold calls (some things never change, eh), you would add contact information to your Roledex.





Copier Prospect Cards:  Before the computer, we all kept an box full of index cards. On these cards, we would hand write all of the pertinent information to keep in touch with existing customers, and future prospects.  You learned to write neatly and organize your cards quickly. I can remember making calls to prospects and then trying to decipher my hand writing while on the phone with the DMs!

And one quick story for you. I had my first word processor on my desk. I was finally in charge of creating my own letters and proposals!  Yea!  Thus, I was rocking and rolling sending letters to everyone (yes, we sent real letters through the mail). I'm in the office and I get a call that a prospect is on the phone for me. I thought, this is awesome!  I answered and the DM of the company that I sent the letter to went on to critique me about letter that I had sent him. He stated it was full of typo's and "did I not proof read" the letter.  Ahhh, no..., I didn't. He then stated that this was a learning lesson for me, and that he would not buy from someone who did not proof read the letters.  yup, this taught me a lesson. I never confessed that I was a good typist or a master of the English language, however, I do confess that I'm an awesome salesperson.

-=Good Selling=-

Email Security is Moving Into More Prominent Positions

Boardroom executives have had to be exceptionally agile when developing and releasing new forms of security controls for their information technology and communications frameworks, especially as the frequency of damage associated with breaches continue to rise. Although data center security and network protection have become the two most commonly discussed matters in these conversations, email, text messaging and other direct communications must be covered as well.

There has been a wealth of major security breaches that were immediately traced back to errant emails containing sensitive information, especially in the health care and government sectors, while securing these communications is not all that hard. Email encryption has been around for years, and firms that offer these products and specialize in major compliance statutes such as the Health Information Portability and Accountability Act can ensure that sensitive information does not get leaked through these channels.
The trick is to combine sound policies and training with exceptional security software and services before a major threat strikes, as trying to bounce back from one of these events will almost always be more costly - both financially and operationally - than a proactive defense. Additionally, a breach does not have to occur to cause problems for a government agency or health care provider, with noncompliance resulting in weighty audits that strain several departments, hurt reputation and can result in high fines and sanctions.

For example, noncompliance with HIPAA can result in fines reaching $1.5 million a year and, considering the immense competition taking place in this sector, that can be enough to significantly hinder the bottom line at the end of each year. It is no longer necessary to just wait and pray that a breach or compliance audit does not strike because businesses can easily gain the resources and support they need through proven and reliable managed service providers without too much strain on budget.

Problems in Washington
McClatchy DC recently reported that members of Congress have become concerned about the Central Intelligence Agency's email snooping programs, specifically because of whistleblower communications falling into the wrong hands. Following the National Security Agency's PRISM/Edward Snowden controversy, many lawmakers have been a bit more involved in investigating the nation's intelligence community, trying to make sure members therein are not overstepping their jurisdiction.

For obvious reasons, this is a much more difficult task that most security efforts, especially considering the immense experience and resourcefulness of the CIA and NSA when it comes to sneakily stealing information from various entities. According to the news provider, the CIA managed to steal an email that was sent by a whistleblower to Congress, potentially hindering the sender's intention to uncover wrongdoings.

It goes without saying that the United States has not always been on the right side of the road when it comes to spying, with reports indicating that the nation has now spied on allies such as Germany unnecessarily. Now, the source explained that Senators, led by Ron Wyden of the Intelligence Committee, have asserted their concerns with Director of National Intelligence James Clapper in a letter.

"If whistleblower communications with Inspectors General or with Congress are routinely monitored and conveyed to agency leadership, it would defeat the ability to make protected disclosures confidentially, which is especially important in an intelligence community context," the letter read, according to McClatchy DC.

What this means
For the average business in the U.S., the CIA and NSA are not necessarily major concerns when compared to hackers and other types of online threats that put data and communications at risk of exposure. However, the time has come for organizations to become a bit more vigilant in the face of widespread spying and hacking incidents, regardless of which parties might be trying to break into the information.

This truly begins with email security, as hackers have become increasingly focused upon these relatively rudimentary types of communications specifically because of the common lack of control and encryption. Not only are email users failing to adequately protect each of the messages sent with encryption and other defenses, they are also not covering the access management component as stringently as most would hope.

In health care, this is simply unacceptable, as such a wide breadth of sensitive patient information travels through email services and file sharing environments every day. Remember, hackers will always look for the vulnerability in systems that can serve as an entry point, meaning that well-defended systems on a comprehensive level will generally yield a much smaller level of risk.

Use HIPAA email and encryption services, along with data center defense systems offered by reliable providers, to avoid these issues and many more, and do not relent on the mission to identify every vulnerability and shore up security, as the next major breach is right around the corner.

 

David Bailey is Senior Vice President at Protected Trust. 

Protected Trust is a sponsor of the Print4Pay Hotel. I urge members and readers to visit their site to see their full line of products and services.  More and more we need to provide well rounded strategic solutions for our customers. Protected Trust offers some unique solutions that can help us in our day to day efforts. Check them out here.

 

-=Good Selling=-

5 Reasons Why Cold Calling is NOT Dead

What exactly does a Cold Call mean?

 

To me, it's the first contact with a potential prospect by either a phone call or stop in.

 

Funny, I was looking for some images on google for "cold call" and ninety-nine percent of those images are for people making a phone call!  Going on site and good old fashioned knocking on doors is also cold calling. 

 

It seems there are those that think Cold Calling is Dead, and I'm thinking that person or people who believe that Cold Calling is dead were really not that good at honing their sales skills.  Now, do any of us enjoy looking at a client in our database, recognizing that you've called them for four years and you've gained no ground in getting through to the Decision Maker?

 

Yeah, just what I thought, the answer is NO!

 

However, you can make cold calling fun!  What I do, is to put on my ultra happy as every to call you mode.  Through the tone of my voice, I'm projecting that I'm delighted that I 've called XYZ company. I then ask if the person I'm speaking to can help me.  Sometimes I'll even tell them that I'm a first time caller to their company. Point is to have fun and be upbeat!

 

1)  Performing a cold call in the field can help you see if the company is expanding and or embracing technology. Sometimes you can't get that message from a phone call.

 

2) When I'm motivated or need to make some additional bucks (same thing, right), all I have to do is pick up the phone and I can roll through 40-50 accounts.  Can't do that with email or the on-site cold call.

 

3) Every now and then you'll run into Mr. or Mrs. Decision Maker when you perform and on-site cold call.  That's key, they can now place a face with the name and you can get a good feel if they require a follow up.

 

4) When times are tough, the tough get going.  Meaning, you've made the phone calls, and you've turned up a goose egg.  Change it up, and plan 10 or 15 in person visits to new prospects. 

 

5) You just never know what you'll turn up.  I've always stated that even when times are bad and you got nothing going on, that each new day brings a new opportunity. Winners make things happen and losers wait for things to happen.  Getting in the car and performing cold calls is a great way to break a sales slump.  Just DO IT!

 

Sales is what you make of it, orders will never come to you. You need to work for those orders, if you work hard and put in the time the orders will come.  Cold calling is a tool to me, as a hammer is to a Carpenter. I need to cold call in order to get me everything I want.

 

-=Good Selling=-

 

 

 

Copier Reps Can Pay it Forward Also

Just a few days ago, I attended a webinar from GE. The theme of the webinar was to inform GE partners more about social selling techniques. 

 

Since I'm an avid fan of social media, I thought the time would be well spent to hear what Mike Kunkle had to say. Hey, you can always teach and old dog new tricks right? Or, is it, that you can't teach and old dog new tricks. Well, screw it, I sure leaned an awesome technique and I'm an OLD DOG!

 

Mike was an awesome presenter!  Much of the information that he presented was information and processes that I'm already doing with LinkedIn.  However, there were two items that caught my attention.

 

#1  Never end send a canned invite message to connect with someone.  Mike suggested that you personalize each one.  You'll have more people connect with you that way.

 

#2 Here's the Biggie!!. PAY IT Forward....., what!  Mike suggested that an excellent way to stay connected and add value with your existing accounts is to Pay it Forward. Paying it Forward means to help your customers with their business by promoting them to your social network. 

 

Gosh Dang!  That was an excellent idea! Usually when I'm cruising through LinkedIn, I see many of my customers posts or comments. In the past I would either like their posts or even comment. But now, I'm going to Pay it Forward.

 

It will take a little bit of work, however I think the effort will be worth ever penny of it.  As soon as I get the first rainy weekend of the summer, I'm going to put 100 accounts into a spreadsheet. Then every day, I will post three Pay it Forwards with a tight little message and the link for that account. Hey, it may result in some business for them or it may not, but who the heck else is going to do that for them!

 

I can only hope that as I start this campaign that they might do the same for me. I don't expect them to, I want to do this for them for trusting me and the company I work for.  I did three of them tonight, and if you're connected with me on LinkedIn you should be able to see them!!! 

 

-=Good Selling=-

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