Whether it's the golden fleece, the golden egg, or the coveted Jersey Italian hot dog, we're all looking for a way hit our net new business quota. For me, it's been a bit of a rough patch lately, even though I've got top business revenue for SMB accounts, I'm still way behind from last year. But, I'm gaining ground and hope to finish the same as last year. I find it funny, that some people may wish me "good luck" when I'm heading out for an appointment, my response is that "luck is for rabbits".
Nothing, nothing works better than a great work ethic and....... some creative thinking!! For all of us old timers, quick, name one thing that we (salespeople) always did years ago with every sale and we don't do now! tick, tock, tick, tock
Times up, most of us and probably not by our doing we've gotten away from the "keyop", wow that's a term from the past. For those not familiar with the keyop, it stands for key operator, you see back in the day, there was always one person in the office that was designated at the key operator of the copier. Keyop was also synonymous with on-site training, back in the day, we had to do it all. I've loved to do the "keyops", and the main reason was because you never knew what questions you would have to field, and the feeling accomplishment when you figured out a way to perform a task on the copier that would save them time! In addition, many keyop's led to more sales, clients would order extra paper trays, a stapler, a duplex unit and maybe even a document feeder.
Alas today, many of us don't have the choice to keyop, either our techs do it or we have a specialist do it. But, I ask you, who knows our clients or prospects best? We do!
In recent proposals to net new accounts (I won them all, geesh I'm sounding like Donald Trump), I've added to my proposal a line item for personalized on-site training at no cost. In fact, I label that line item as a "lunch & learn" training session done by yours truly. One other item that I add, is that I will perform on-site training whenever they need it at no charge for the life of the system.
What it all comes down to, is that you are personalizing the sale, and you're going to be with them when this new copier arrives with all of these awesome features. On the flip side, just think of all of the other opportunities that may come with the personalized service!!
-=Good Selling=-