There's been so much talk about LinkedIn, and Buyer 2.0 that I can't stand it anymore!! Just kidding with you!
Change is happening right now and we all need to be a part of it, figure it out, and make it our own.
Today, I received a power point presentation on Buyer 2.0, which centered around LinkedIn. I realized that they left something out that is critical when prospecting with LinkedIn. Use this, it works, and I've laid out the step by step process for you!
- Pick out ten companies or more that you want to gain traction with in your territory.
- Access the Premium Membership (you can get the first month free), it’s roughly $2 a day, but well worth it. It separates you from the other sales people that do not have a premium account.
- Search those ten or more companies on Linkedin to see if they have a corporate page.
- If they do, on the right side of the page there is a follow button, click to follow that company. Thus, when you have followed the company, everything that they post will appear on your wall.
- When finding those threads you’ll want to “like”, "share" those threads or post a comment on their threads. Always give kudos for companies that are posting about good will, with a "that's awesome", or "way to go", pretty much that's up to you on how to reply.
- Once you have enabled the Premium Membership, this gives you the ability to see everyone who checks out your profile (thus a great reason to have an excellent profile). Curiosity as to who is “liking” and or “commenting” on their threads/posts will lead some top level person to check your profile out.
- Once they have vetted you, you now have a warm touch, and it’s up to you on how you would want to move forward;
- Maybe asking for an appointment with that person
- Asking for the name of the DM for office technology
- Just a casual note that if they do have a need to contact me
Bonus tips: You can download a .csv data file of all your Linkedin contacts, which is awesome if you’re using constant contact to stay in touch with your accounts.
- Use Linkedin every day to see if those companies have posted any new threads. Use it like you use the phone, it’s something that you do every day.
- Do not post up specials for your services or copiers, this is a real turn off and considered spam
- Do post up events at your company that you or your clients enjoyed, such as:
- Lunch and Learns
- Educational Webinars
- Company Events
- Company Good Will
In addition with the Premium Membership, you'll also be able to send in-mails to people you are not connected with. To me, that's the real power of the Premium Membership!
Above all, have fun with Linkedin!!
-=Good Selling=-