MFP Copier Blog

Hacked!

6/13/2024

Sponsored by

see attached file

Hacked!

6/11/2024

Sponsored by

Recent Hacking Incidents: Fired Employee, Buster Olney, and More

Fired Employee Hacks Company Systems

• Fired Employee Hacked Into Company's Computer System and Deleted Servers, Causing Major Disruption
  Upset over his termination, an employee hacked into his former company's computer systems and deleted 180 virtual servers, causing significant damage....read more

Social Media and Entertainment Hacks

• My Facebook Profile Was Hacked but All the Platform Offered Was a Faceless Void
  After being hacked, a user found Facebook's support system unhelpful, with no effective assistance available......Read more

• Buster Olney's Twitter Account Got Hacked By A Solid Troll That Is 100% A Philly Fan
  Buster Olney's Twitter account, with over a million followers, was hacked, with the hacker posting misinformation, likely as a prank by a Philadelphia fan......Read more

Corporate and Data Breaches

• Ticketmaster is Tip of Iceberg: 165+ Snowflake Customers Hacked
  Over 165 Snowflake customers, including Ticketmaster, were hacked, exposing significant vulnerabilities.....Read more

• Pure Storage Confirms Data Breach After Snowflake Account Hack
  Pure Storage confirmed a breach in its Snowflake workspace, affecting its cloud storage systems......Read more

Media and Technology Disruptions

• 'Thank You for Reaching Out': News 6 Addresses Technical Issues Experienced by Viewers
  News 6 reported that a hack of its distribution company caused significant technical issues......Read more

• Security Firm Cylance Says It Has Been Hacked, Data Put Up for Sale Online
  Cybersecurity firm Cylance confirmed a cyberattack, with data being sold online......Read more

Cryptocurrency and Financial Hacks

• UK's Lykke Exchange Disables Trading Following Massive $22 Million Hack
  The Lykke crypto exchange halted trading after a $22 million hack, raising security concerns......Read more
  
  

Additional Cyber Incidents

• North Korea Picks the Wrong Man to Hack
  A US-based cybersecurity expert was hacked by North Korea, leading him to retaliate and disrupt the country's internet for nine years.....Read more

• Why the Christie's Auction House Hack is Different
  The cybercrime group RansomHub hacked Christie's auction house, exfiltrating 2GB of sensitive data.....Read more

• WhatsApp Hacking 'On the Rise'
  The Federal Investigation Agency (FIA) issued an advisory as WhatsApp account hacks increase significantly......Read more

• Fired Employee Hacked Into Company's Computer System and Deleted Servers, Causing Major Disruption
  Upset over his termination, a former employee hacked into his previous company's computer systems and deleted 180 virtual servers.....Read more

• Fortinet Hacks Led to 20,000 FortiGate Devices Breached: Report
  Attacks by a China-linked hacking group exploited a vulnerability in Fortinet FortiGate software, compromising 20,000 firewalls......Read more

Personal and Genetic Data Breaches

• Genetic Testing Company 23andMe Investigated Over Hack That Hit 7 Million Users
  The Guardian reports that a data breach at 23andMe affected the personal information of 7 million users......Read more

-=Stay Safe=-

Hacked!

6/10/2024

Sponsored by

Recent Hacking Incidents: Hospitals, TikTok, and More

Healthcare Sector Attacks

• Rural Hospitals Keep Getting Attacked by Cybercriminals. Microsoft and Google Are Working to Fix That
  The number of ransomware attacks against the US healthcare sector increased by 128% in 2023 compared to 2022......Read more

• Hospitals Are Hacked, Then Sued. Is It Fair?
  In the aftermath of a cyberattack, hospitals often face another obstacle: class-action lawsuits......Read more

• UK Hospital Hack Highlights Growing International Threat
  Financially motivated cybercriminals are increasingly targeting healthcare systems, as seen with the recent NHS hack......Read more

TikTok Data Breach

• CNN, Paris Hilton, and Sony TikTok Accounts Hacked via DMs
  A vulnerability in the popular video-sharing platform TikTok allowed threat actors to take over the accounts of celebrities......Read more

• Paris Hilton Among Users Targeted in TikTok Hack
  The video-sharing app told the BBC that a "very limited" number of accounts had been compromised......Read more

Financial and Personal Data Breaches

• Over 750K Impacted by Frontier Communications Hack
  Major U.S. internet, phone, and TV service provider Frontier Communications had data from 751,895 individuals exposed, including names and Social Security numbers......Read more

• UwU Lend Hit by $20M Crypto Hack
  UwU Lend protocol has been hacked in an ongoing exploit, with over $20 million in digital assets stolen so far......Read more

High-Profile Social Media Hacks

• ESPN Insider Buster Olney Hacked as False Reports Circulate on Social Media
  Olney's account was hacked, leading to a handful of posts featuring misinformation and engagement farming tactics......Read more

• Buster Olney's Twitter Account Was Hacked, Used for Fake News on Trades, Ohtani, and COVID
  Many sports media X/Twitter accounts have been hacked over the years, with Olney being the latest victim......Read more

Miscellaneous Cyber Incidents

• Mandiant Finds 165 Snowflake Customers Were Targeted in Hacking Campaign
  Researchers are tracking the cybercrime group UNC5537 behind this hacking campaign......Read more

• Loopring's 'Guardian' Smart Wallets Hacked for $5 Million
  An attacker breached the 2FA authentication service, impersonated wallet owners, and stole $5 million from Loopring's 'Guardian' smart wallets......Read more

-=Stay Safe=-

see attached file

June 9th, 2024

Arcoa Group

Why partnering with ARCOA makes sense
Electronics Recycling is an important and profitable part of the IT asset lifecycle, but it can be overwhelming with all you already do, varying state regulations, and the limited resources at hand. That’s where ARCOA comes in. When you partner with ARCOA, you get all the benefits of a big company without any of the capital investment. We’ve been doing this since 1989 and have the expertise, certifications, and nationwide resources to get the most for all your clients’ retired IT assets. Plus, positioning your clients as environmental stewards not only elevates their appeal to consumers, it meets government requirements and avoids fines.

What partnering with ARCOA looks like
Our role is to make it easy for you to bring more value to your clients. We work with you to help stretch your clients’ IT budget by reducing the total cost of ownership of their electronics. We’re experts at identifying and implementing the solutions your clients need for the end-of-use re-marketing, recovery, and recycling of their technology assets. The sooner you involve ARCOA, the sooner you and your client.

The U.S. Government’s Transition to All-Digital Government

• NARA is the nation's record keeper, protecting and making public valuable federal records.
• NARA's Office of the Chief Records Officer manages federal records, focusing on digital records.
• NARA issues guidance on records management, including new digitization standards for permanent records.
• Agencies must manage permanent records digitally and NARA will only accept digital transfers after June 30, 2024.
• Digitization standards cover records management, documentation, quality management, metadata, file formats, and compression codecs.
• Agencies must validate digital records to ensure they are complete, accurate, and compliant.PDF/A is recommended for textual documents; raster formats are preferred for printed photographs to retain metadata.
• Standards require maintaining image properties and metadata in PDF/A files.
• Many records were created digitally but printed due to outdated processes.
• NARA provides resources to help agencies implement digitization standards and works with GSA for digital transition solutions.

Darktrace Launches Managed Detection & Response Service to Bolster Security Operations

• Launched new service, Darktrace Managed Detection & Response (MDR)
• MDR combines Darktrace's detection and response capabilities with the expertise of its global analyst team.
• Service provides AI-powered threat containment and expert alert management, augmenting internal security teams.
• Over 40% of security leaders prioritize enhancing SOC technology and processes against AI-powered threats.
• MDR leverages Darktrace's ActiveAI Security Platform for real-time threat detection and autonomous response.

87% of MSPs Require Greater AI Knowledge to Satisfy Customer Demands

• Barracuda’s new global MSP report shows that IT service providers expect 44% of revenue to come from recurring managed services in 2024, up from 34% in 2023.

• Most are planning to introduce around 6 new services on average, and their most successful products are security related.
• 77% of MSPs feel under pressure to offer customers AI insight and tools.
• 92% say cloud marketplaces will be crucial for their organization.

Visual Edge IT Adds Enterprise-grade Security Solution and Virtual CISO Services to ...

• Announced two new security solutions: Vantage Point™ and Virtual Chief Information Security Officer (CISO) services.
• Vantage Point™ is an enterprise-grade security solution offering Fortune-500 level cybersecurity to organizations of all sizes.
• Virtual CISO services aim to protect small- to medium-sized businesses from cyberattacks and ransomware. Features of
• Vantage Point™ include:
  • Integrated cyber protection tools for comprehensive security against various threats.
  • Defense in Depth approach to eliminate single points of failure and quickly detect/respond to threats.
  • 24/7/365 cyber operations driven by AI and ML for constant vigilance.
  • Collaboration with customers' IT teams to ensure optimal security performance

Kaseya Strengthens Global Presence With New Leadership Team in Europe and Asia-Pacific

• appointed new leadership in the EMEA and APAC regions.
• Dermot McCann is the new executive vice president and general manager for Europe
  • McCann, previously the senior vice president and general manager for APAC, will now lead go-to-market efforts across Europe from London.
• Daniel Garcia has been promoted to vice president and general manager for APAC.
• Garcia, formerly involved in launching TruPeer in Australia, will oversee go-to-market strategy, new business, and account management in APAC.

Kyndryl introduces new threat insights service for AWS

• Announced the Kyndryl Threat Insights Managed Service, available with Amazon Security Lake.
• Service centralizes security data from AWS environments for greater visibility and enhanced cybersecurity risk management.
• Builds on Kyndryl's collaboration with AWS to create scalable security and resiliency solutions.
• Key features include:
  • Enhanced cyber resilience by improving anticipation, protection, and recovery from cyber incidents.
  • Improved visibility and simplicity for mitigating cybersecurity risks with a single pane view of security and resiliency risks.
  • AI/ML-empowered analysis for anomaly detection, threat intelligence enhancement, and prioritized investigation.

Microsoft is killing off non-editable PDFs for good

• announces plans to develop a tool to convert non-editable PDFs into fully editable documents while preserving the original layout
  • AI-Powered Conversion: The tool, described in Microsoft's paper “Method and System of Generating an Editable Document from a Non-Editable Document,” will utilize artificial intelligence to map and identify elements within a PDF, such as text, images, and tables.
  • Maintaining Layout Integrity: The tool will use bounding boxes to ensure the layout remains unchanged and can recognize fonts and color schemes, allowing the new editable PDF to be resized without losing structural integrity.
  • Significance for Document Management: This technology aims to overcome the limitations of existing PDF converters, which often fail to maintain the original layout and font accurately.
  • Potential Security Concerns: While the tool promises enhanced document management, there is concern that it might compromise the security that PDFs traditionally offer by making them editable.

Lock in on Cyber Security with ARCOA

• IT Asset Disposition (ITAD): Manages the secure disposition of end-of-life IT equipment
• Data Destruction: Ensures sensitive data is completely erased from devices before disposal
• Asset Remarketing: Resells refurbished IT assets to maximize value recovery
• Recycling Services: Provides environmentally responsible recycling of electronics
• Compliance & Reporting: Offers documentation and reporting to meet regulatory standards
• Secure Logistics: Handles the safe transport of IT assets throughout the disposal process

Cybersecurity Notes

• American Clinical Solutions, headquartered in Boca Raton, Florida, notified over 400,000 patients that their PHI was stolen during a ransomware attack.
• Northeast Ohio Neighborhood Health notified over 100,000 patients that their PHI was stolen by the Medusa ransomware group.
• Paducah Dermatology of Kentucky notified an unknown number of patients that their PHI was stolen by the Medusa ransomware hacking group.
• American Renal Associates, aka Innovative Renal Care, headquartered in Franklin, TN, notified nearly 20,000 patients that their PHI was stolen by the Medusa ransomware hacking group.
• United Urology Group, headquartered in Maryland, notified up to 10,000 patients that their PHI was stolen by RansomHouse hacking group.
• Malama Ke Ola Health Center of Wailuku, Hawaii notified up to 12,000 patients that their PHI may have been exposed after a cyber attack.
• A&A Services, aka Sav-Rx, headquartered in Fremont, NE, notified 2,812,336 patients that their PHI may have been exposed after cyber attack.
• Ticketmaster, headquartered in West Hollywood, CA notified 560 million customers that their info was exposed after ransomware attack.
• Christie’s Auction House of New York notified 500,000 clients that their info may have been exposed after ransomware attack.
• Charles Littlejohn was sentenced to a 5 year prison sentence for hacking and stealing tax  returns of 50,000 to 70,000 taxpayers.
• First American Financial Corp. notified 44,000 customers that their info was exposed after cyber attack.
• Palm Beach Health Network and Palm Beach Gardens Community Hospital of Florida are facing lawsuit over allegedly allowing Facebook to collect info on patients.

Sharp has another security issue

• Announced new security vulnerability that affects MFP models such as:
• • BP-90C70, 90C80, 70C65, 70C45, 70C36, 70C31
  • BP-60C45, 60C36, 60C31
  • BP-50C65, 50C55, 50C45, 50C36, 50C31, 50C26
  • MX-8081, 7081, 3571, 3071, 4061, 3561, 3061, 6051, 5051, 4051
• Could allow a hacker to access network to which MFP is connected
• Also impacts models relabeled by Toshiba, such as e-STUDIO 908/ 1058/ 1208 devices

Best AutoML Platforms to Watch in 2024

• Organizations are adopting Automated Machine Learning (AutoML) to automate ML model training, tuning, and deployment, saving time and resources for data scientists and MLOps teams.
• AutoML optimizes models for datasets, selects the best algorithms, preprocesses data, and tunes hyperparameters, aiding industries in predicting customer behavior, detecting fraud, and improving supply chain efficiency.
• Proper AutoML tools or platforms are essential for creating models, performing cross-validation, and evaluating classification metrics.
• AI TechPark highlights the top four AutoML tools and platforms:

Auto-Keras

• Open-source AutoML library developed by DATA Lab.
• Creates deep learning (DL) frameworks and searches for model architecture and hyper-parameters.
• Provides APIs like TextClassifier and ImageClassifier.
• Uses Neural Architecture Search (NAS) algorithms to adjust models automatically.

TransmogrifAI

• Open-source AutoML library built on Scala and SparkML.
• Produces data-efficient models for structured data with minimal coding.
• Automates data cleansing, feature engineering, and model selection.
• AutoML platforms transform big data into insights, improve decision-making, and streamline business processes, automating repetitive tasks for data scientists and MLOpsteams.

PrintIQ Announces Update for Print Management Service

• released the 48th version of its cloud-based print management program.
• program caters to various sectors including wide format, apparel, labels, packaging, and commercial print.
• update was influenced by customer feedback and industry requests.
• Key updates include:
  • Faster and more accurate quote creation.
  • Simplified ordering process.
  • Enhanced clarity on production floor variables.
  • More customized data.
• New features include:
  • Gang-based estimating module for large format segments.
  • Enhanced report presentation for easier data access.

Security hampers move to cloud printing

Research published by Quocirca Inc.

• 69% of customers surveyed now using cloud print management
• 74% are considering a hybrid environment
• 51% plan on installing more print servers this year
• Data security is still top barrier to wider could print adoption

Fujitsu Launches AI Framework to Overcome Enterprise Barriers in Generative AI Adoption

Key Highlights from Fujitsu's Announcement on Generative AI Framework for Enterprises:

• Generative AI Framework Launch:
  • Fujitsu Limited announced the development of a generative AI framework for enterprises, aimed at addressing diverse and evolving business needs.
  • Framework will be part of the Fujitsu Kozuchi lineup, available globally starting July 2024.
• Enterprise-Specific Challenges:
  • Enterprises face barriers in using generative AI, such as managing large data scales, meeting cost and response speed requirements, and adhering to corporate regulations.

San Diego-based Managed Service Provider ITCM Acquires Value Logic, Inc.

• ITCM acquired Value Logic, Inc., enhancing its network, cloud, infrastructure management, software development, and security services.
• acquisition, ITCM's fourth MSP, expands its expertise with IQMS implementation and maintenance.
• acquisition adds manufacturing industry knowledge and key relationships to ITCM.

Cybersecurity & Healthcare: A Week in Review

The past week has seen significant developments in the realm of cybersecurity, particularly within the healthcare sector. From increasing budgets to combat cyber threats to major arrests and new technological solutions, here’s a roundup of what’s been happening.

HIMSS Survey Results on Cybersecurity

According to a recent survey by the Healthcare Information and Management Systems Society (HIMSS), a majority of healthcare facility IT decision-makers are prioritizing cybersecurity. Here are the key takeaways:

• Budget Increases: 55% of IT decision-makers are increasing their cybersecurity budgets. Another 23% plan to maintain their current budget levels.
• Spending Allocation: On average, 7% of the IT budget is allocated to cybersecurity solutions and services.
• Talent Challenges: 74% of respondents report difficulties in attracting and retaining cybersecurity talent.

HP Reports on Cyberattack Origins

HP’s survey shed light on the common vectors for cyberattacks:

• Email Attachments: 53% of attacks originate from email attachments.
• Browser Downloads: 25% of attacks start with downloads from web browsers.
• USB Drives and File Sharing: 22% are initiated through USB thumb drives and file-sharing services.
• Document Threats: 65% of document-based threats rely on exploits to execute code.
• Email Gateway Evasion: 12% of email threats manage to bypass one or more email gateway scanners.

Major Hacker Arrest

In a significant law enforcement achievement, the U.S. Department of Justice announced the arrest of Yunhe Wang, a notorious hacker from China:

• Cybercrime Botnet: Wang is accused of operating the world’s largest cybercrime botnet.
• Financial Gain: He allegedly amassed up to $99 million through the resale of stolen identities.
• Infrastructure: The botnet was managed via 150 dedicated servers, with half leased from U.S.-based providers.
• Assets: Wang used his illicit gains to purchase 21 properties, some located in the U.S.

Ransomware Impact on Hospital Care

A survey published by the Journal of the American Medical Association (JAMA) highlighted the detrimental effects of ransomware attacks on hospital operations:

• Patient Visits: ER and inpatient visits dropped by 8% in the first week and by 16% in the second week post-attack.
• Sustained Impact: This drop in visits persisted for up to eight weeks, underscoring the long-term effects of such attacks.

EHR Contracts and Technological Solutions

Several key contracts and new technology solutions were announced:

• NextGen won a contract with Axis Health System in Colorado to provide EHR services.
• eClinicalWorks secured a contract with Atlantis Orthopedics in Florida for a cloud-based EHR solution.
• Softlinx launched a new AI-powered cloud fax solution aimed at improving patient intake and workflow processes in healthcare.
• Papercut partnered with etherFAX to enhance its Scan to Fax application with cloud fax capabilities.

Germany Contemplates Fax Machine Ban

In an intriguing development, National Public Radio News reported that Germany is considering banning fax machines. The Bundestag, Germany’s lower house of parliament, may vote by the end of June to prohibit fax usage in government operations.

HIPAA Compliance Concerns

A survey by Software Advice revealed worrying trends regarding HIPAA compliance:

• Lack of Plans: 37% of healthcare IT professionals reported not having a HIPAA security incident response plan.
• Cyberattack Incidence: 33% experienced at least one cyberattack in the last three years, with 42% facing ransomware attacks.
• Patient Impact: 48% of attacks impacted Protected Health Information (PHI), and 25% disrupted patient care.

Rising Cyber Insurance Claims

Coalition Insurance reported a significant increase in cyber insurance claims:

• Year-on-Year Increase: There was a 13% increase in cyber insurance claims.
• Cost of Claims: The average claim amount rose by 10%, with losses averaging just over $100,000.
• Ransomware Claims: Ransomware claims saw a 19% increase.

Cybersecurity in healthcare continues to evolve rapidly, with increasing budgets, significant threats, and new technological solutions shaping the industry. Staying ahead of these developments is crucial for healthcare providers to safeguard patient data and ensure uninterrupted care.

"Honesty is more than not lying. It is truth telling, truth speaking, truth living, and truth loving."

James E Faust

This quote emphasizes that honesty encompasses a holistic approach to truth.

It involves not just avoiding falsehoods but intentionally engaging in and embracing the truth in all aspects of life.

This means being straightforward in communication, consistently living by truthful principles, and fostering a genuine affection for truth in both personal conduct and interactions with others.

A few questions for you, as we kick off our time together:

• Are you truth telling with your clients?
• Are you truth speaking with your clients?
• Are you truth living in how you carry yourself?

Whether this be in your personal life or in business, strong relationships are built upon the foundation of trust.

Real connections, real conversations, and real relationships are all built on trust.

In a recent study conducted by the Dale Carnegie group, they found that 73% of the respondents indicated that trust is very or extremely important to them for building relationships with salespeople.

Check this out... in the same study they found that 71% of respondents said they would rather buy from a salesperson they trusted over one who gave them the lowest price.

Hard to build a trust-based relationship centered around transactional and price-hammering conversations.

Trust, it's the holy grail in sales. Trust boils down to perception.

Sales community, please key in on this for a moment...

How many of your client's perceive you as being credible and trustworthy?

How many believe you have their best interest at heart? Would you even know?

This my friends are your mirror moments.

Plain and simple, trust drives profitable business.

Trust creates...

• Repeatable and consistent long term business growth.
• Forgiveness and recovery when things do not always go as planned.
• Loyal partnerships, and isn't this what you want?

In Psalm 15:2,

"The one whose walk is blameless, who does what is righteous, who speaks the truth from their heart".

This verse suggests that trustworthy people prioritize righteousness and truthfulness, and lead by example.

Need I say more?

Trusted Salespeople Are Consistent

"Whoever is careless with the truth in small matters cannot be trusted with important matters."

Albert Einstein

A trustworthy professional is consistently congruent. The walk matches the talk.

What we do on a daily basis matter more than what we do just on occasion.

Daily habits have a far greater impact than sporadic efforts.

Consistent and disciplined work help us to become successful. Consistent exercise helps to keep us fit. Consistent honesty and integrity helps us gain the trust of others.

While we all strive to act honorably, often our character is judged by our lapses rather than our consistent good behavior.

Much like first impressions, people may assess you based on a brief encounter or hearsay rather than on your sustained efforts.

Truth, your identity is not fixed by your past actions or occasional missteps. Rather, it's defined by your ongoing behaviors and attitudes, which highlights the importance of consistency in your daily life.

Consistent sales professionals show compassion and out-care all other salespeople.

They consistently show respect, gratitude and appreciation.

They consistently respect boundaries in their relationships because they help communicate around what a person is comfortable with.

More importantly, they consistently live with the utmost of integrity.

Sales professionals who are trustworthy are reliable. They do what they say they will do over, and over, and over again. It's difficult to gain your clients trust when you're reliable once.

How many times have you heard someone say... To be honest with you?

Can we all agree to always be honest with each other, all the time.

“We learned about honesty and integrity – that the truth matters… that you don’t take shortcuts or play by your own set of rules…and success doesn’t count unless you earn it fair and square.”

Michelle Obama

NEVER WAIVER FROM INTEGRITY

In a post-trust sales world, you must bring your integrity forward every single day.

You must live it, breathe it and demonstrate it.

Living with integrity especially in sales takes courage.

"Real integrity is doing the right thing, knowing that nobody's going to know whether you did it or not."

Oprah Winfrey

Answer these two questions...

• How many of your clients and future clients would say that salespeople are consistently honest?
• Would your clients and future clients use the words moral and ethical in how salespeople interact and work with them?

“If you don’t have integrity, you have nothing. You can’t buy it. You can have all the money in the world, but if you are not a moral and ethical person, you really have nothing.”

Henry Kravis

In all your interactions, both personal and professional, be honest, trustworthy, candid, respectful, and straightforward.

I encourage you to speak up when something doesn’t feel right and respond swiftly when others raise concerns. Try to do the right thing, the first time, every time.

Should you come across an ethical challenge, and let's face it, this will happen- just be honest. Plain and simple.

From integrity springs transparency, and from transparency emerges the most precious asset of all, trust.

INTEGRITY AND TRUST, THE 1-2 COMBO

Integrity will shape your sales world and your career.

What do you want to be known for?

Will your integrity guide you?

Does it sit on your shoulder?

I love what Andy Stanley says about integrity,

"People with integrity do the right thing because it is the right thing even if it costs them."

Therefore, a failure of personal integrity adds stress to the people around you. Now apply this to your interactions with your clients... Do you smell what I am cooking up here?

Will integrity guide you or will your appetite for commissions guide you?

Andy Stanley goes onto to say...

"You can’t be yourself as long as you're lying to yourself."

You can’t give your full self to your clients as long as you're lying to yourself. This will all come back to haunt you throughout your sales career. Your reputation is a terrible thing to waste.

Do you want to be known as a trust builder or trust buster?

I ask you to think about the following...

• Right now, what's competing for your integrity?
• Right now, what's competing for your future self?

I'm here to inform you that when you breech your personal integrity, this will change/impact someone else’s and often this just might be your clients' trust.

Think about where trust sits inside the sales world, and follow along with this...

• One breech of integrity leads to another.
• The first breech makes the second breech easier.
• The second breech creates a pattern/direction.

Sales professionals with integrity are guided by integrity. They refuse to not lower themselves and they refuse to waiver from it.

YOU WILL ALWAYS WIN WITH INTEGRITY

Your integrity is what determines your reputation, and as stated in Proverbs 10:9,

"Whoever walks in integrity walks securely, but he who makes his ways crooked will be found out."

There will always be people who will try to cut corners to get a leg up. Don’t be one of them. If you carry yourself from a position of integrity, you will always make the right decision.

Sales professionals who carry themselves with integrity win, and those who do not, get exposed as being empty suits.

Most relationships suffer because of a lack of integrity. This applies to your client relationships as well.

How many make commitments to themselves and to others, then break them, then make excuses to avoid taking responsibility?

You win with integrity by:

• Creating clear communication: Be honest and clear about your commitments. If you're unsure whether you can meet a commitment, be upfront with it, rather than making promises you might not keep.
• Taking responsibility: When you do break a commitment, own it. Avoid making excuses and pointing fingers.
• Setting realistic expectations: Overcommitting leads to frequent failures, which erodes your integrity. It's better to commit to fewer things and follow through than to promise too much and deliver too little.
• Continuous improvement: Consistently strive for continuous improvement in maintaining integrity. Learn from past mistakes and work on raising the reliability factor.

The foundation of trust, respect and integrity will contribute significantly to the health and longevity of your relationships, your sales career and your reputation.

Niraj Kapur is a seasoned sales professional with 25 years of experience in London. He's recognized as a LinkedIn Top Voice and a TEDx speaker. Through his career, he has trained over 500 small businesses, solo-preneurs, and start-ups in various aspects of sales, including LinkedIn strategies, overcoming objections, and effective email writing.

His book "Everybody Works In Sales" garnered significant acclaim, reaching the Amazon Top 100 list 30 times. Rather than relying on statistics, Niraj shares his personal journey of overcoming failures to achieve success, making it a refreshing read in the sales genre.

In "The Easy Guide to Sales for Business Owners," Niraj offers practical insights to help businesses thrive while saving time and money. The book includes exercises and actionable takeaways for readers.

Additionally, Niraj's work extends beyond traditional sales advice. In "Business Growth: Lessons Learned From Divorce, Dating and Falling in Love Again," he shares poignant lessons from his personal life, including overcoming divorce, navigating post-lockdown life, and finding love anew. Each chapter offers valuable insights applicable to business growth and personal development.

SHOW SUMMARY

In this episode of the Selling From the Heart podcast, we are joined by returning guest Niraj Kapur, a renowned sales coach, TEDx speaker, and bestselling author. Niraj shares his profound journey of overcoming personal challenges, including his recent diagnosis of ADHD and autism. He discusses the importance of authenticity, self-awareness, and resilience in sales. Listen in to discover how Niraj uses his experiences to transform his approach to sales, emphasizing the power of genuine connections and serving others.

KEY TAKEAWAYS

Embracing Authenticity: Authenticity in sales builds trust and fosters lasting relationships. Being genuine and sincere is crucial in today's skeptical market.

Navigating Personal Challenges: Personal setbacks and challenges, such as ADHD and autism, can be transformed into strengths with the right mindset and support.

Self-Improvement: Continuous self-improvement and learning are essential. Reading, meditating, and seeking professional help can significantly impact personal and professional growth.

Mindset Shift: Shifting from a transactional to a relational mindset can enhance your sales approach. Focus on impacting a few people deeply rather than reaching many superficially.

Serving Others: Serving others, even those who cannot directly help you, can lead to long-term success and fulfillment in sales.

QUOTES

"Selling from the heart means serving more people and helping those who can't necessarily help you."

"You cannot control the outcomes; you can only control the inputs."

"The more you learn, the more you earn. Continuous self-improvement is key."

"Authenticity and sincerity are the foundations of trust in sales."

"Transform personal challenges into superpowers by changing your mindset."

Learn more about Niraj Kapur:

LinkedIn:

/ nkapur

Learn more about Darrell and Larry:

Darrell's LinkedIn:

/ darrellamy

Larry's LinkedIn:

/ larrylevine1992

Website: https://www.sellingfromtheheart.net/

Get the New Book That Will Help You Sell More... Without Destroying Your Relationships and Reputation

https://sellinginaposttrustworld.com/...

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https://www.barnesandnoble.com/w/sell...

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This Week in the Copier Industry 5 Years Ago

Hey Everyone

If you're reading this,  then this is your invite to come join Greg and I for our "Ask Us Anything" Series.  It's every Friday at 4PM EST.  You can check our calendar here.

We ask that you RSVP and I'll send you the invite with login permissions.

Our show is for you, with our experience in the sales, selling, and office technology we are willing to answer any and all questions related to our industry.  We've done quite a few of these already and we do make it fun and knowledgeable for all.

Thus, come join us and the more we share the more we can be the guru's in our geographic areas for office technology!

-=Good Selling=-