MFP Copier Blog
Major Update to Print4Pay Hotel Web Site
In the next 4-6 weeks we'll be rolling out our new style and a new user interface that's called Card Model.
The changes will impact most lists and landing page on the platform- including the "home" page and each content module's start page- and will make it much easier to browse and consume content overall.
In this mode, content lists are displayed as cards on a grid, filling the entire width of the content pane, like so:
Each content type (forum topics, blog posts, clips, surveys, etc.) will have their own dedicated color, which is used to differentiate content by type when viewing lists like this.
Blog Collections and Clips Sets are also being refreshed with this update, making those pages much more user friendly:
And of course, there will be new theme elements that allow you to easily customize the look and feel to match your own brand guidelines.
If the new design is not for you, don't worry though... existing sites will not be forced to use Card Mode (and can toggle it on or off).
We will provide more details once it is available.
-=Good Selling=-
IT’S ONLY A SMALL PIECE OF DOCUMENT HANDLING OR IS IT?
Fifty Billion!
(No, not dollars in another government research project on some frog croaking program that we don’t know what is accomplished). As noted in a number of recent research studies and articles, this is the estimated number of pages sent last year via fax, and a very significant portion is accomplished using older, less secure fax devices, fax boards in copier/printer devices or fax servers over costly analog phone lines.
Growing Shift
There has been a growing shift over the past few years to cloud, on-line fax service to meet the standards for secure and regulatory compliant document transfer but the world, in many vertical markets, just seems to want to stick to their old tried and true methods. So, many times in discussions regarding the continued use of fax, users think they could just use email to transfer documents and not have any fax service at all, but continued focus on security, audit trails, verification on delivery, etc., don’t meet industry requirements and restrictions: HIPAA, PCI, Sarbanes-Oxley, GDPR, etc. Industry studies in the past year indicate that as much as 89% of all businesses continue to use fax for some of their document handling and certainly within Healthcare, Financial Services, Insurance and other industries, fax is a necessity. As well with the latest and best online, cloud based fax, user convenience is as good or better than email or any other transfer methods.
Conversations
In recent conversations with business equipment companies and dealers, while the inclusion of fax boards in multi-functional devices was almost a standard option five or more years ago, general input is that 60% or more of MFP placements still include a fax board and analog phone service. Another recently published statistic related to this usage is that there are still an estimated 17 Million on premise fax devices still in use in the U.S. alone!
One managed services company that handles government and healthcare businesses with networking, cloud software and telecom solutions discovered that an “Oh By The Way” incident, where the prospect was looking at a range of solutions and vendor choices for networking, cloud and telecom upgrades, this MSP gained a big boost by just an off the cuff follow-up question on whether this small side issue was significant and should be included in the project. The response was that in the overall scope of a technology upgrade, the fax issue was a small piece BUT there were constant issues with contention for a limited number of phone lines handling a combination of incoming and outgoing traffic, recurring issues with service on the fax devices, and the very irritating cost of analog phone lines at a total of somewhere around $100 a month each; just simply a time consuming nuisance and constant pain point.
After winning the overall deal and receiving a follow-up from the customer on the overall success, the new customer mentioned that they really appreciated the vendor taking care of this one small piece by introducing cloud based fax service, in this instance with Upland InterFAX, a well-known and proven vendor based on reliability and exemplary support record: no phone lines or on premise equipment, especially facilitating multiple user concurrent access to outgoing fax and no more customer complaints on busy signals when trying to send a fax.
This MSP then implanted a new process for introductory sales opportunities and assessments. One of the first things they looked for and asked about, just again as Oh By the Way, was whether the prospect used fax and might want to consider that part of the deal. A 30 second conversation intended to be dealt with much later in the sales process but one that could be used as a differentiator and to relieve a lingering pain point.
How hard is it train reps to ask a question in every technology engagement and quickly move on to the bigger picture, but noting whether this is a topic for later discussion?
50 Billion Pages a year!
For a company like Upland InterFAX with a world-wide presence through end users, resellers and many API partners, a conservative growth plan targeting only 10% market share at 10 cents per page, then this is $500 Million a year … AND according to multiple industry research companies, expected to grow by at least 11% each year for the next five years.
Just a little back ground on this blog. John Hewitt and I both collaborated on producing this blog. John's a great guy and yes John does work for Upland. As our industry continues to evolve I feel as it's my job to let our members know about all of the opportunities available to them. If you'd like to reach out to John or connect with him please visit his Linkedin profile.
-=Good Selling=-
A Selling From The Heart Professional Redefines The Client Experience... Are You?
"Empathy is about standing in someone else's shoes, feeling with his or her heart, seeing with his or her eyes. Not only is empathy hard to outsource and automate, but it makes the world a better place."
Daniel H. Pink
Unfortunately, one huge and costly mistake many in sales make with their customers is breaking promises.
You're probably breaking promises to your customers far more often than you think. What experience is this creating? How are you making them feel? Without their willingness to tell you every single time you break a promise, how do you know?
Continue to break promises, even the small ones, and watch what happens to customer loyalty
Way too many in sales treat their customers like widgets on an assembly line. What's worse is management and ownership have fostered the environment.
What concerns me is how many move their customers along, take their hard earned business dollars and then move onto the next conquest. They reel them in with flashy sales crapola and tons of hype and then leave them less than satisfied with their overall experience.
Lead with your heart and not your wallet
I ask you to think about the following questions...
- What promises are you making to your customers?
- What promises do your customers truly value?
IT'S ALL ABOUT THE EXPERIENCE
According to a recent in-depth Frost & Sullivan survey, 80% of customers base their choice of provider on Customer Experience. It has become the single-most important differentiator in making or breaking a brand.
"The need for personalized, relevant experiences are not only raising customer expectations, but making them more difficult to please."
You may or may not agree with me and it's quite alright... I believe all those in sales are in the memory and experience business.
The question I have for you is...
What kind of memories and experiences are you creating for your customers?
Within the sea of sameness and mediocrity that exists inside the sales world, the customer experience does matter. Get it right and watch what happens to trust, loyalty and consistent repeat business.
What truly makes for a good experience? Is it speed, convenience, consistency and friendliness? I believe that a great customer experience leaves people feeling heard and appreciated. It's bringing the human heartfelt emotions to your customers.
How many of you are tugging on the heartstrings of your customers?
THE HEART MATTERS
A selling from the heart sales professional realizes a heartfelt connection leads to a heartfelt conversation which leads to a heartfelt relationship that in turn, creates memories and experiences.
Redefine the customer experience by getting to their heart. I get it, we live and operate in a fast-paced business world. The onslaught of technology has provided salespeople with new ways of communicating with their customers, however; it places a damper on the personal interaction and one's natural ability to interact and listen with their hearts.
“We hear through our ears, but we listen through our minds.”
Listening with your heart means giving your full attention to your customers. Allow them to express their feelings, their concerns and their issues in a way that is heard and understood.
I urge you to create those listening experiences.
A SERVANT MINDSET REDEFINES THE CUSTOMER EXPERIENCE
Honoring your heart is not a sign of weakness. True power resides with listening to your 'gut' and finding it within your heart by making a commitment to clear all that stands in the way of a heartfelt connection and experience.
Sharing your knowledge redefines the experience and is not a sign of weakness. Focus in on how you can help your customers. Sharing your insights and what you can do for others rather than for yourself, redefines the customer experience. I guarantee no one likes a know-it all, self-centered and stereo-typical sales rep... This does not build followership nor create positive experiences or memories.
A heartfelt sales professional brings a servant mindset to their customers.
- They make themselves available to serve
- They pay close attention to their customers
- They have compassion for their customers
- They truly care about their customers
- They know what it means to be faithful and trustworthy
Adopting a servant leadership mindset takes a conscious effort by learning and committing to develop self-effectiveness. Get to the heart of what matters! Experiences do matter.
- I want to please YOU
- I want to make YOU feel special
- Making YOU happy is not my job, it is my purpose!
YOU ARE THE EXPERIENCE
It doesn't take a lot for you to go the extra mile. You just have to show you care! This is the core foundation of what it means to sell from the heart. It's about bringing the human approach to your customers. It's what’s important to them!
I promise you this... Your customers are willing to pay for the experience. Go no further than Starbucks! What's the difference between a cup of coffee from Starbucks and that of a competitor? Simple, the experience.
What are you bringing to the business table to differentiate you from the competition?
Attention to all those in sales... You are the experience!
I know all of you want to maximize profit and increase your sales business. However, how do you do this when most of you walk, talk and act the same?
You must be prepared to provide the white glove, heartfelt and servant experience.
I will leave you with this...
Are you creating the Disneyland experience?
I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way! It's about understanding value before visibility.
Selling From the Heart is making a difference! I poured my heart into every page of this book and I think you're going to love it. You can find it on Amazon in paperback and Kindle. You can click on the book image below and this will take you to Amazon.
You can find more material inside Selling From The Heart.
In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market.
I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedIn, Twitter and on my podcast by clicking on Selling from the Heart.
This Week in the Copier Industry 10 Years Ago (Third Week of September 2009)
If you have some extra time make sure you check out Brian's post from ten years ago. It was pretty awesome.
Print4Pay Hotel Member "Biggest Deal of My Life!"
Enjoy these awesome threads from 10 years ago this week!
Canon U.S.A. Announces Availability of The COPYblue MEAP Kiosk Version 2.1 Solution
Konica Minolta Business Center Opens Doors at Innovation Park at Notre
Sammy "Going After the Big Dogs"
Color Copying & Printing Can Be Expensive (Unless....)
Canon Considers Acquiring Outsourcing Company
emFAST INC.’S FACSys® CONNECTOR PASSES RICOH DEVELOPER PROGRAM COMPATIBILITY TESTING
Kyocera Mita America Launches New Mid-Range TASKalfa Black & White Multifunctional Pr
Toshiba America Business Solutions Inc. Pays Tribute to Dealers for Outstanding Custo
Re: P4P member: Allegheny County signs 5 year contract with Amcon Office Systems
InfoPrint Launches Latest Monochrome Multifunctional Workgroup Printers
This Week in Ricoh "TWIR Notes"
Print4Pay Hotel Member "Biggest Deal of My Life!"
Kodak Monster
History of printers
Smart Sourcing Summit: Print costs are out of control
Xerox 6279 Wide Format
Xerox "The Week in Review"
BTA Upcoming Workshop Dates and Locations:
Image Access Announces Distribution Agreement with Allied Images Ltd. for the United
New Fujitsu ScanSnap Network Scanner Increases Document Management Productivity and E
Photizo Group Continues Growth with New European Office
P4P member: Allegheny County signs 5 year contract with Amcon Office Systems
Integrated Book Technology, Inc. Powers Up New Print-on-Demand Center with Océ Inline
The Print Management Company! nEW wEB SITE!!
Xerox DocuColor 252 w/Fiery
"What is?" Transpromo Printing?
Ricoh Aficio PRO 907EX
WA112
Re: P4P member: Allegheny County signs 5 year contract with Amcon Office Systems
Re: Is selling at cost the future for print hardware?
Formax Announces MailDoc Software
Formax Announces MailDoc Software
Gartner on cloud security: 'Our nightmare scenario is here now'
Rryder
GregoryZ
lincolnmc
Re: Cross Polination of Vending Controls
Re: InfoPrint Launches Latest Monochrome Multifunctional Workgroup Printers
Re: InfoPrint Launches Latest Monochrome Multifunctional Workgroup Printers
Re: Scan to email in Plotbase / Scantool 3.7.1
Re: Scan to email in Plotbase / Scantool 3.7.1
Re: Konica Minolta Business Center Opens Doors at Innovation Park at Notre
Re: Competing against the Xerox 4127 b/w production print system?
Re: Ricoh & Oracle
Re: Ricoh & Oracle
Re: Ricoh & Oracle
Re: Ricoh & Oracle
Re: Ricoh & Oracle
ARC Extends Technology Services With Acquisition of Atlanta-Based RCMS Group, LLC, a
This Week in the Copier Industry 5 Years Ago (Third Week of September 2014)
Had a pretty cool thing happen yesterday. I was visiting one of my existing accounts because they had a question on one of their higher end printers. The owner of the company then told me about a call he received from another business owner asking about how he likes his copiers. I was given the contact name and the company, since that company was only a few minutes away I was on my way.
Stopping in un-announced is always a little dicey. The DM was in the office and I had to wait a bit, and we then sat down for the next 45 minutes. Not sure where this will go, however every opportunity counts.
Enjoy these awesome threads from 5 years ago this week!
Monochrome RICOH SP 213SNw/SP 213SFNw MFPs and RICOH SP 213Nw printer also offer mobile and environmentally friendly features
October 21 BTA Hotline
Konica Minolta Signs Global Leasing Framework Agreement With DLL for Global Major Account ...
Ricoh to demonstrate groundbreaking solutions for multichannel, end-to-end campaign management at the 2014 SGIA Expo
Canon U.S.A. Launches New Commercial Printing Microsite For Latin America
Konica Minolta Sponsors "CNN Heroes"
Canon U.S.A. Introduces New REALiS WUX6000, Expanding the REALiS Pro AV Installation LCOS Projector Lineup
Ricoh survey explores 'Generation Gap 2.0'
Roland to Unveil an Industrial-Strength Flatbed UV Printer that Can Print Up to Six-Inches Thick at SGIA
Page Int'l Exceeds Expectations With the Océ VarioPrint 6160 Ultra+ from Canon Solutions America
Centralized Office Copier/Printers Replace Water Coolers As Place To Chat And As Sources Of ...
Printing from Google Drive
Office equipment dealer announces partnership with Ricoh
16 Tips to Help You Sell More Production Print Systems #3 of 16
Ten Tips to get the DM to Take Your Call "Selling Multifunctional Copiers"
Re: Google Cloud Print
Pickle
Scott Phillips
Is Anyone Selling Planet Press?
Ricoh Supplies Lists - Where are the Drums
The eight qualities you want in a sales rep
Xerox Moderator Enlisted
Should Ricoh Offer a Rebate for the old Color GUI for the MPC 03 series When Dealers Buy the New Smart Op Panel?
Re: Centralized Office Copier/Printers Replace Water Coolers As Place To Chat And As Sources Of ...
EFI Reports Record Revenue of $198M for
EFI Extends Innovative Technology Across its Portfolio to
Mutoh America and Caldera to Introduce Smart Mac Package for Sign and Graphics Industry at SGIA 2014
jalger1
Jamie Sciarrino
tekkster
Larry
AnneG
Our Top 5 Forum Threads About Cold Calling for Copiers
Re: 5 Reasons Why You Should Dump Ricoh Wide Format Business
Re: Cold Call Talk Track for MFP's
Re: Should Ricoh Offer a Rebate for the old Color GUI for the MPC 03 series When Dealers Buy the New Smart Op Panel?
Copied Checks OPRA question
Emerging Markets Communications Launches QuickSkid Solution to Connect Faster Offshore
etherFAX Secures Revenue-Based Financing From Lighter Capital
DocuWare Version 6.6: Optimized Features
Frost & Sullivan Recognizes Fortinet for Global Cyber Threat Analysis and Reporting, and Managed Security Service Provider Market Leadership
Mutoh's ValueJet 1624 and 1638X Receive Certification from IDEAlliance
DocuWare Introduces a Free Tool for Creating Process Diagrams
Visualizing Clear Processes is the Key to Seeing New Efficiency Opportunities for Businesses
New Windsor NY, Oct 17, 2019 – DocuWare, provider of cloud solutions for document management and workflow automation, releases Process Planner, a stand-alone, web-based process diagramming tool that is available for free for anyone.
Process Planner is a 100% free tool requiring no prior knowledge about workflow standards or notations and no prior experience with other diagramming solutions - a considerable differentiator from other products in the marketplace. Process Planner is particularly valuable for small and mid-sized businesses who do not have the staff, time or financial resources for complex diagramming tools designed for enterprise power-users.
Offering easy-to-use, drag-and-drop diagramming capabilities, Process Planner accurately maps any process from any part of a business. These visual flowcharts can be created by just one user, or with seamless contribution and collaboration from multiple people simultaneously. Process diagrams can also be shared and exported. Users do not need experience with other DocuWare products.
As DocuWare has learned from thousands of successful deployments of their document management and workflow automation software, using clear diagrams to explain the flow of information is the first step to understanding and improving any core process.
“There is no barrier or learning curve,” states Dr. Michael Berger, President of DocuWare. “Following extensive research and testing, we have designed one of the easiest, free tools for creating diagrams of business processes. Anyone can just start using it in less than a minute.”
Central to all DocuWare products are the intuitive, highly usable tools that enable information sharing and process transparency across all business units. DocuWare’s Process Planner remains true to the company’s mission of improving the experience of workers no matter their level of technical expertise.
* * * * * * *
About DocuWare
DocuWare office automation solutions deliver smart digital workflow and document control that set a new pace for worker productivity and business performance. DocuWare’s zero-compromise cloud services are a recognized best-fit for digitizing, automating and transforming key processes. DocuWare operates in 90 countries with headquarters in Germany and the U.S.
For More Information Contact:
DocuWare Corporation
Samina Sabir
Communications Director
4 Crotty Lane, Suite 200
New Windsor, NY 12553
845-565-5907 ext. 218
Samina.Sabir@docuware.com
DocuWare GmbH
Birgit Schuckmann
Public Relations Manager
Therese-Giehse-Platz 2
82110 Germering/Germany
birgit.schuckmann@docuware.com
What is ITAD and Why is it a Growing Industry and Why Office Equipment Dealers Should Give it a Look
During the last few weeks I've been able have some awesome conversations with service providers for our industry. I'm always on the look out for a product or a service that can help dealers expand their existing business or add growth from another service.
At Itex 2019 I was able to spend a few minutes with Ed Spriegel (President of Mid-West Copiers and Partner with ARCOA Group). Ed was really excited about how well ARCOA is performing and stated I should chat with Brett Apold (Vice President of Sales with ARCOA) to learn more about the ITAD (Information Technology Asset Disposition) opportunities that are available to office equipment dealers.
After having an incredible 7 months of selling copiers I found the time develop some questions about ITAD. Below is a transcript from our chats. I also highlighted some facts that we should to pay attention to.
- What is ITAD and why is it a growing industry?
Information Technology Asset Disposition is the management of decommissioning retired IT assets in a manner that ensures data security and environmental compliance while maximizing residual value. Transparency Market Research states the ITAD industry will grow from $9.89B in 2015 to $18.18B in 2024. The factors contributing to that growth are cloud computing migration, big data analytics and the (IoT) Internet of Things. The increased number and complexity of legislative mandates for secure and environmentally compliant disposal of e-waste are also key contributors.
- If I’m in the Managed IT space why is it important for me to offer these services to my customers?
- You will add additional revenue streams through asset buyback programs and end-of-life service offerings
- It provides you with a differentiator in a competitive landscape
- Allows you to provide your customers a complete lifecycle management program
- Enhanced customer retention
- Protect your customer’s brand with certified data security services
- No capital investment needed to add additional revenue
- Provide your customers environmental compliance through proper recycling methods
- We hear a lot about data security, especially related to data breaches. Where does ITAD come into play with helping customers protect their data?
Corporate information security is one of the leading enterprise tech concerns due to increasing reports of data breaches worldwide. Compromised enterprise information can lead to expensive recovery fees, legal repercussions and lost investor, employee and customer trust. A regularly overlooked, but imperative, aspect of data security is the destruction of residual data. Devices available for resale or recycling may still contain personally identifiable information (PII) from a previous owner. Utilizing NIST-compliant data erasure tools to ensure all PII is properly and securely wiped from a device is critical.
- What differentiates recyclers from each other? What am I looking for in a reputable recycler?
There have been many articles in the news about electronics recyclers and IT asset disposition vendors who have declared bankruptcy, been indicted or convicted for illegal export or storage of equipment, fraud and tax evasion. In order to avoid these risks, while supporting financially sound auditing practices, one needs to know what to look for. As a baseline, look for companies that are audited by an independent party on a regular schedule. Certifications such as R2 that audit processes surrounding the handling and treatment of decommissioned IT assets provide a great jump start on vendor due diligence.
You should audit your vendor. The vendor audit is all about risk management. Make certain that your questions and concerns are addressed to your satisfaction. Be leery of facilities and organizations that look too good to be true. Document any issues you find and determine whether that residual risk is acceptable to your organization. A vendor worth working with will pass your audit and minimize and/or eliminate the risks associated with decommissioning assets.
- At the end of the day we are all looking for ways to grow revenue…is a channel partnership with an ITAD vendor a way to do that?
Yes! A strong channel partner will provide you with new revenue streams that allows for your customers to spend more money with you. Residual value on decommissioned assets provides available dollars to your customers to spend with you that otherwise weren’t there.
End
For me this seems to be a win win for dealers that are looking to add additional services with zero equipment investment. In addition when you're in some of those larger commercial RFP's it's a service like this that can differentiate your company from the pack and increase your perceived value.
If you're interested or need to know more here's Brett's contact info.
Wide Format for AEC Market & New Features I Would Like to See
If you've been selling wide format MFP's for some time I think you'll agree that the manufacturers have been slow on refreshing most models from most manufacturers. Aside from KIP with the recent introduction of the KIP 600 toner based color wide format MFP (multi-functional product), the others are just regurgitating the same tired outdated wide formats for the AEC (architect, engineers and construction) market.
Five plus years is a long time to wait for a refresh of an existing model or something completely new. Over the years I've had this talk track with many within the wide format community and the same question arises from every conversation. "What else can be added to wide format MFP's?"
Document Feeders
Is it really that hard to design a 10 page document feeder? I don't think so because it should be rather easy. Yes, you would need a larger area to stack the originals for feeding. But it could be designed in a way that it would fold away when not needed. The next question becomes where do the scanned originals stack? That's easy and Ricoh is already doing it with the MP W6700. I kind of like the idea of not stacking the originals as they are scanned but rather to have them exit and then rolled. I'm pretty sure Ricoh had something like this years ago. Clients are asking for document feeders in wide format, the reason most of us don't hear and because we're not asking the question. What a tremendous advantage for the manufacturer that designs one first!
12x18 or 11x17 Paper Trays
With the previous models of Ricoh wide formats there was the ability to add a cut sheet paper tray. That paper tray was capable of holding letter, legal, tabloid and 12x18 (half size of 24x36). Many clients would take advantage of this feature for printing check plots. On some of the higher end toner based wide formats some of the manufacturers offer cut sheet trays. But on most of the low end wide formats the cut sheet paper tray is not offered. I think a cut sheet paper tray should be offered on both low end and high end. Seems to me that the manufacturers are making what they want and not what the clients need.
Original Document Exit Trays
I touched on this with the section under Document Feeder. Whether it's a flat stack or a roll stack device document stacking needs to be an option on all devices (toner and ink). It's archaic that clients still need to feed one document at a time isn't it?
Print Stackers
And not the type where the print falls into a cloth basket. My goodness is our industry that cheap that we can't figure out a better system? I know of one manufacturers has a standard exit print stacker and I cringe every time I have to sell against it. Thank goodness that device is at the low end of the market. Which makes my point, if it's possible to design for a low end ink based wide format why oh why can't it be offered on all devices!
Tameran is no longer offering document exit stackers for wide format MFP's. I would tend to think that the manufacturers need to step up their game.
Toner Based Color Wide Format
Here's the next holy grail for wide format. Bring to market a toner based MFP that will have an MSRP of $22K. Thus with the $22K we know where the dealer cost will be. More and more clients want to print color in wide format. What the clients don't like is to have two devices (color and black), clients also don't want to pay the high price of color ink. Coming to market with a toner based wide format will at $22K will eliminate many of the existing color plotters in the field. Reps will be able to cost justify the sale of toner based color wide formats on the supply and maintenance costs.
In the end, I feel like 4-5 years is way to long to wait for a new model. In some cases we as sales people have no upgrade path for the client at the end of a five lease.
All I can hope for is that just maybe this blog will open some eyes and manufacturers will give the clients the features and the price points that will help.
-=Good Selling=
Keeping the Audience
Today's Over Confidence in Yesterday's Performance Can Empty the Chairs at Tomorrow's Play.
Does the Imaging Channel have too much confidence in yesterday's relevance? A diminishing relevance either in a businesses' deliverable or a theatrical performance will lose its audience. It's Relevance, which fills seats.
Today some of the Imaging Channel's actors have done an excellent job memorizing their lines in a play written 50 years ago. OK, the script has been updated, been modified, and at times has even added new scenes to inject a new relevance. However, today, the audience's appeal to the foundational merits of the play are rapidly diminishing and many of its actors don't understand the importance of improvisation.
"A play or a business will empty their seats if they ignore their audience."
It's the critics who start the conversations the actors, producers, and directors could not bring themselves to start and some even block their ears to silence criticism directions for improvements. So, during declining audiences either in business or plays, it's the critics who will spark needed improvements. However, It's the play's writers, directors and actors which must be in sync with their audience to continuously sell-out the seats. When organizations fight to remain as they were over fighting for relevance, will all ways lose to progress.
Both plays and businesses must come to the realization it's time to close the curtain on yesterday's performance even if that performance was award winning. Breaking new box office records takes an ability put in check the records or awards of the past.
"Your past and current successes can cause hallucinations when visualizing plans for the future."
When the Play's Curtin opens, the audience will decide when to clap, when to laugh, and when to cry. The emotions of an audience determine the Play's Relevance. In business, it's the emotions of your external customers, which must direct you over the emotions of your internal customers. As audiences grow, the cast and crew are happy and content and will fight all that is threatening to that happiness.
So, be cautious! As ticket sales begin falling, the pressures on the cast will cause many to fight for the comfort of yesterday's complacency, instead of fighting for tomorrow's upcoming relevance. When weakness meets pressure, weakness will always fight for complacency over the pain associated with a continuous relevance.
"It's time to keep the curtain closed when your encore is more for you than your audience."
The play called the Imaging Channel needs some new directors, new play-writers, new actors, and even its stage needs a remodeling. Otherwise, one day, the curtain will rise, and from the stage, the actors will see empty seats. As the play's audience evolves, so must the play. Remember, a business's stage will only have prosperous actors if the audience continues buying tickets.
"Status Quo is the killer of all that will be invented."
Ray Stasieczko
I look forward to speaking at the Remax Summit in Zhuhai China on Oct 18th https://www.rtmworld.com/event...axworld-summit-2019/ and again at BTA West Capture the Magic November 4th 5th http://www.bta.org/BTACoronado
Send invite if you wish to connect here on Linkedin
Attention Sales World... Stop Being Empty Suits
"To fake it is to stand guard over emptiness."
Arthur Herzog
I'm here to inform you, a sales professional thinks before they act. They plan, prepare and practice as they build the foundation known as success. They lead with intention. Not only do they become the example, they are the example.
What makes a sales professional great? They're purposeful, full of pride and are precise with their decisions by aligning their vision and values to earn the respect of their clients. With determined intent, they engage in heartfelt activities benefitting those around them. And this is what your clients and prospects crave, right? They deserve a sales professional who is heartfelt, sincere and fills out a suit with empathy, emotion and excitement.
SALES PROFESSIONALS, CUSTOM LEADERS - NOT EMPTY SUITS
Sales professionals are effective in opening up business conversations as they speak the language of leadership. This language clearly conveys their ideas to their audience. They customize their language which precisely explains their thinking to the hearts and minds of those whom they wish to move to action, their clients and prospects.
A true sales professional understands how to create, deliver and align their value proposition to capture the heart and mind of their clients.
"If you don't know the value you bring to your current clients then how do you know the value you can bring to your potential clients?"
Just curious... Would your clients truly know the value that you're bringing to them? Let's take this one step farther. I encourage you to ask them... What does value mean to you and have I been delivering this for you? Curious to know the responses. It's OK if you eat some humble pie, it's good for you.
It's about delivering delightful amounts of value at all times. Live it, walk it, talk it and broadcast it for everyone to hear.
CUSTOM FIT THE SUIT
Sales professionals are not empty suits in the eyes of their clients and prospects!
There's something to be said for a custom fitted suit. It's unique and empowering. It's the statement you make about who you are and what you value regarding your appearance.
Let's face it, anyone can stroll into their local department store and pull a suit off the rack, but to truly “pull off” the suited look, a sales professional visits the tailor.
Off-the-rack department store suits fail in offering up much in a variety of style, even the most formal stores will not have every suit style available on the rack. With a custom tailor, your suit can be made according to any style and with any fabric. There's no limit to what you can ask for; custom liners, pockets, lapels, buttons and monogramming; whatever you desire, a tailor can deliver the style and material you want.
Sales professionals do not provide an off the rack experience
Sales professionals do not play business dress-up. Instead, they dress the part of leadership. They lead with education. They lead with inspiration. They lead with insight. They lead with love.
Are you starting to smell what I'm cooking up?
REPEAT AFTER ME, NO EMPTY SUITS!
In 3 Dead Giveaways That You Are An Empty Suit, I introduced you to a simple equation...
Lack of substance + low business acumen + poor business conversational skills = empty suit.
It saddens me and it's unfortunate, in the sales world today; there are a tremendous number of empty suits. The sales profession can do better than they’re doing. The issue boils down to misalignment. Many in sales are misaligned with their inner self, which leads to a chaotic lifestyle. It’s hard to become the best version of yourself if you're clueless or can’t identify with who you are.
Your prospects are smart. Your clients are even more intelligent. They can smell commission breath a mile away.
An executive presence + competence fills out an empty suit
Sales professionals who lead from the heart have courage. The courage to be human in a sales world full of facades.
Ask yourself this... right now, this very moment - Am I relevant to my clients?
Now, I encourage you to look in the mirror and ask yourself...
- Am I going the extra distance for my clients?
- Am I serving others?
- Am I serving the cause?
- Am I developing a deep, genuine concern for my clients?
If you struggle to answer these questions, you may be an empty suit.
STOP BEING A FAKE
It's too hard to pretend to be somebody you're not. So why don't you just be yourself?
Social Media has become a fake world carnival; many wear a mask, to hide their true self. So many fighting to be seen with very little substance and much to say. Unfortunately, the same can be said within the sales world.
Pretending to be something you're not can be exhausting, it can also cost you when it comes to trust building with your clients and prospects.
Remove the sales mask and become your true self. Ditch the facade and fakeness.
Here's a huge issue! Too many in sales are copy-cats. Yes, I said it. They run around attempting to mimic the sales success of others. Stop the madness salespeople!
I'm sure you hear this all the time, "Just be yourself". However, being yourself is following your path, not comparing yourself to others. When you try to be different, you disconnect from what you want.
I'm here to inform you, your clients and prospects can smell a walking, talking and insincere facade a mile away.
IT'S NOT WHAT YOU THINK!
Would you have a clue as to what your clients and prospects crave in a sales professional?
How about asking them how they view you? Ask them to be sincere and honest with their response.
Salespeople, this sh$t is important to uncover. Yes, this will mean becoming a bit vulnerable and bracing yourself for things you may not like to hear.
Stop being empty suits in the minds of your clients!
There's no substitute in their minds. There's absolutely nothing wrong with dressing the part. The problem lies when it’s all style and no substance. Expensive Armani suits are no substitute for business acumen. Fine clothing is not a substitute for brains.
Don't suffer in silence as the empty suit leads you down the road of obscurity. I'm here to help.
I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way! It's about understanding value before visibility.
Selling From the Heart is making a difference! I poured my heart into every page of this book and I think you're going to love it. You can find it on Amazon in paperback and Kindle. You can click on the book image below and this will take you to Amazon.
You can find more material inside Selling From The Heart.
In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market.
I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedIn, Twitter and on my podcast by clicking on Selling from the Heart.
This Week in the Copier Industry 15 Years Ago (Second Week of October 2004)
Did you know that we have questions, comments, sales tips, sales advise, copier quotes and proposal that go back 16 years? Yup, more than 100K in threads stored for your enjoyment on the Print4Pay Hotel! Enjoy!
Enjoy these awesome threads from 15 years ago this week!
Savin 4022 / Ricoh 2022
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BIG NEWS 4 HV USERS! Canon-branded carbonless paper
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Re: Leads in California
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P4P Vendor Sponsered Training Seminar
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Global Imaging Acquires ............
life is good
Leads in Rhode Island
Scanning to Mac
Scan Router V2 Lite with Aficio 2035
Plotbase and PC3
Scott Corcoran
RayxM
Re: Leads in Illinois
Re: Leads in Maryland
Re: Leads in New York
Re: Leads in Pennslyvania
Re: Leads in Texas
Re: Leads in Washington
Re: AF1515 Scanning
Re: 240W Cutting Off PDF Print
Re: 240W Cutting Off PDF Print
Re: SDM for Admin & XP SP2 Question
Re: Aficio 240W & Plotbase, is it possible.........
Re: shady salesman
Re: Aficio cl1000n
Re: Leads in Colorado
Re: Leads in Florida
![](https://www.p4photel.com/static/images/graemlins/icon_razz.gif)
Re: Leads in Louisana
Re: Leads in Massachusetts
Re: Leads in North Carolina
Re: Leads in Virgina
Re: SDM for Admin & XP SP2 Question
Re: Scanning to Mac
Re: 5510NF
Re: Aficio 240W & Plotbase, is it possible.........
Re: EQUITRAC
Re: Aficio 240W & Plotbase, is it possible.........
Re: Aficio 240W & Plotbase, is it possible.........
Re: Plotbase and PC3
Re: 551/2560/2575 Replacement
This Week in the Copier Industry 10 Years Ago (Second Week of October 2009)
For the next couple of weeks I'll be posting a picture of how many visitors we've had on the site at one time. All of this activity is from the last 30 days. I can't thank everyone enough for their support and making the Print4Pay Hotel a special place for Imaging (copiers) & IT Professionals!
Enjoy these awesome threads from 10 years ago this week!