MFP Copier Blog
The End Of The Day With Ray! Is Insanity Getting In The Way?
COVID19 Remote Working Day One Hundred and Thirteen of Selling
COVID19 "Remote Working" Day One Hundred and Thirteen of Selling Copiers
Today marked the last selling day of August for me. I wanted to finish somewhere close to $100K but only managed to get to $82K. There was one last client that had a shot on Friday for two orders. I was able to receive the smaller of the two orders. Not what I was hoping for but I'm happy with the $82K.
Closing early has a couple of bright spots for me as I see it. For instance there's a little more urgency earlier in the month for that final push. Then there's the calendar month that so many close by.
The rest of this week is a mixed bag for me. Tomorrow means heavy prospecting because I have nothing else to do. I'm pretty much caught up on proposals and my "to do" list. The plan for tomorrow is to contact all on my opportunity list and then to dig into the CRM to see what I can develop.
I've been worried about September because I only have $66.4K that could close. At this point in order to make my quarterly goal I need $46K. This means that 70% of these opportunities will need to close by the 23rd of the month. I'd be much happier if the $66.4K number was $150K and the reason for that is because of averages. For me the average means that 66% of those opportunities will not close during the month. You'll lose some, some will move the buying decision out further while others will fall of the face of the earth. That 66% would be a bad number for me and means that I will only get about $22K of the $46K that is needed.
Another not so good sign is the Labor Day weekend that's right around the corner. Figure on losing 1.5 working day thus our selling days is reduced to 20.5 days.
The only way to win is to prospect. It's the phone calls, the emails, the in-mails or text messages that will add opportunities. Even when times are as bad as they are in New Jersey we need to remember that sales (selling) is a numbers game. The more peeps you contact the greater your chances are for developing additional opportunities. Thus the way I see it, is that I need to add $80K or so in opportunities for this month. Yes, it's a tall task but I've never backed down from a challenge.
There's something I want. I want to have a better year than last year. I want to prove to my-self that I can do this even with a pandemic. There's times, well it's almost every night before I fall asleep that I run through all of the opportunities, the revenues and the opportunities that may close. In addition it's that time when I think about additional things I can do to help move an order to the finish line, I just wish I could tape those thoughts because most are gone by the time I wake up.
There are two goals for this month. One is to hit my revenue number for the third quarter and the other is to garner an additional $80K in opportunities. I'll be tracking both of these daily starting in the AM.
I had one appointment today and that appointment was a good hour in travel time to get there. As much as I don't like to waste that time anymore that time was much appreciated today because it gave me to time to think. Most peeps will say when you're driving you're not working, however that's not the case because the entire time to and from the appointment is spent thinking about work.
By the time I got back to my home office and had some lunch it was about 2PM. I spent the rest of the day prospecting with nothing gained. But there is always tomorrow.
-=Good Selling=-
MSP & IT, MSSP Industry Notes for August 23rd, 2020
MSP & MSSP Industry Notes for August 23rd, 2020
MSP & MSSP Industry Notes
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Canon ransomware attack update
- Bank Info Security magazine published article with update on recent event
- According to Emsisoft Security, the Maze ransomware group has posted on its Dark Web website some of the data is claims it stole from Canon USA
- Claims it posted only 5%, or 2.5GB of the data it now has possession of, and is
threatening to post most of the data if Canon does not pay ransom - Canon disclosed on 8/6/20 that it was struck by the ransomware, and has now invested in cyber incident protocols, end point threat detection and response tools
- The attack also took down many of Canon’s websites, some of which are still not operable according to article
Ricoh Canada Becomes RelativityOne Approved Data Migration Partner
- Ricoh Canada Inc.is pleased to announce it has become a RelativityOne Approved Data Migration Partner
- e-discovery platform is used by thousands of organizations around the world to manage large volumes of data and quickly identify key issues during litigation, internal investigations, and compliance projects
- Relativity has over 180,000 users in 40+ countries from organizations including the U.S. Department of Justice, more than 70 Fortune 100 companies, and 198 of the Am Law 200
TPx Communications Ranked No. 2 Among World's Most Elite 501 Managed Service Providers ...
- TPx Communicationsnamed as one of the world’s premier managed service providers, ranking No. 2 on the prestigious 2020 annual Channel Futures MSP 501 list
- To develop the 13thannual MSP 501 list, Channel Futures invited MSPs from around the globe to complete an exhaustive survey and application
- The 2020 MSP 501 list is based on data collected by Channel Futures and its sister site, Channel Partners. Data was collected online from March 1 through June 30, 2020
BriteCore and Xceedance Announce Strategic Partnership
- Announced that Xceedance has joined BriteCore's growing partner ecosystem
- BriteCore platform provides end-to-end support for P&C insurers, including core policy, billing and claims modules, agent and policyholder portals, and data and analytics capabilities
- Xceedance (xceedance.com) is a global provider of strategic consulting and managed services, technology, data sciences, and blockchain solutions to insurance organizations
Ransomware Attack On Carnival Information Technology System
- Reported on Technology Times
- Carnival, which operates AIDA, Carnival and Princess cruises among others, in a regulatory filing said the attack included unauthorized access to personal data of guests and employees.
Aeris Named MSP of the Year by Informa Tech Automotive Group, Wins TU-Automotive Award ...
- Named Mobility Services Provider (MSP) of the Year by Informa Tech Automotive Group and has won the TU-Automotive Awardfor its continued success deploying the Aeris Mobility Suite (AMS)
- The MSP of the Year Award recognizes any MSP globally that has had a stellar year between January 1, 2019 and February 19, 2020, specifically relating to their development, deployment, integration or adoption of mobility products and/or services
- AMS provides car companies with all of the software needed to build and monetize world-class connected vehicle programs
Fortinet and IBM Collaborate on SkillsBuild to Further Build Cybersecurity Skills
- Forinet to partner with IBM to integrate Fortinet’s Network Security Expert training and certification curriculum with IBM’s SkillsBuild digital platform
- An (ISC)2 poll found that 81% of respondents view security as an essential function as employees are working remotely due to COVID-19
- Provide cybersecurity training that develops skills, reskills and upskills
- Help untapped candidates launch their careers
- Connect learners to employers
- Offer further recognition of skills
CyberHero Kristi Rice Brings Cybersecurity Education to Rural Virginia
- As a CyberHero, Kristi is part of SynED'sseries highlighting cybersecurity educators who quietly go above and beyond to enrich the educational experience for their students and empower the country's next generation of cyber professionals
- Today, she focuses solely on cybersecurity education and advises the school's Cyber Knights team
- Cyber Knightsprovides students interested in cybersecurity the technical resources needed to engage and advance their computer security knowledge and skills
62% of the MSP 501 Rely on Warranty Master for Productivity, Protection & Profitability, Up 12 ...
- Warranty Master reached a notable milestone with 309 Warranty Master Partners selected as part of the Channel Futures 2020 MSP 501 rankings
- The Channel Futures MSP 501 is the world's most comprehensive ranking of managed service providers
- 62% of the MSP 501 relying on the Warranty Master application for Asset Lifecycle Management
ITC Secure Expands Executive Team with Appointment of CRO to Fuel Next Stage of Growth
Nuspire Recognized As A Contender By Leading Industry Analyst Firm
- Announced it has been recognized as a Contender in The Forrester WaveTM: Midsize Managed Security Services Providers, Q3 2020
- The report recognized Nuspire for providing "standardized and compliance-focused reporting capabilities
Konica Minolta hit by second huge ransomware attack
- Reported on IT Portal
- Japan-based business technology giant Konica Minolta was hit by a new ransomware strain, which brought its services down for almost a week
- On July 30, customers reported not being able to access the company’s product supply and support site, met instead with a “service temporarily unavailable” message
Cybersecurity Update
- The Foundation Surgical Hospital of San Antonio, TX notified an unknown number of patients that their PHI was exposed after it was inadvertently made accessible on a public website
- The federal government is warning healthcare organizations of a new fraud attempt where facilities are receiving bogus postcards with info about a mandatory HIPAA compliance risk assessment
o Postcards direct people to a fake website in attempt to steal info - Premier Health of Ohio notified an unknown number of patients that their PHI was exposed after an email phishing attack
- Imperial Valley College of California notified an unknown number of students that their info may have been exposed after ransomware attack
- Ashley County Medical Center of Crossett, Arkansas notified 772 patients that their PHI was exposed after a former employee accessed the info for malicious purposes
- Piedmont Orthopedic Clinic/OrthoAtlanta of Georgia notified an unknown number of patients that their PHI was exposed after ransomware attack
- Allergy and Asthma Clinic of Fort Worth, TX notified 69,777 patients that their PHI was exposed after hacking incident
Breitbart News is reporting that Antifa anti-police terrorists have hacked the following police departments to “Dox” their employees:
o Los Angeles Police Department
o LA County Sheriff’s Office
o Maryland’s Department of Public Safety and Correctional Services
o Minneapolis Police Department
o Santa Monica Police
o Long Beach Police
o California Highway Patrol - HP published report on security issues in healthcare vertical with following facts:
o 23% of breaches involved paper records
o 18% of companies monitor printers/MFPs for threats
o 82% of healthcare customers have dealt with cybersecurity attacks on IoT
devices
o 3 times more incidents in healthcare than other verticals in 2019
o $17 billion was total cost of all healthcare breaches in 2019
o 85% do NOT maintain audit logs of printers/MFPs
o 69% have no antimalware protection on printers/MFPs
o 55% of printers/MFPS lack security settings
o 86% do not have encryption for printers/MFPs
o 60% do not use passwords
o 50% have not printer/MFP security management
- InMotionNow Software of Morrisville, North Carolina, notified several of its customers that it had inadvertently exposed private information after it was left in unsecure cloud storage site:
o Brotherhood Mutual
o Kent State University
o Purdue University
o Potawatomi Hotel & Casino of Milwaukee, WI
o Zagg Consumer Electronics
o Freedom Forum Institute
o Myriad Genetics
o Performance Health - Olympia House Rehab Clinic of Petaluma, CA notified an unknown number of patients that their PHI was exposed after ransomware attack.
- The Center for Fertility and Gynecology in Tarzana, CA notified an unknown number of patients that their PHI was exposed after ransomware attack.
- Researchers from GitHub and Micro Focus Fortify published report warning users of security vulnerabilities allowing hackers to achieve remote code execution:
o Microsoft SharePoint
o Altassian Confluence
o Alfresco
o dotCMS - Bleeping Computer magazine is warning of a new Russian ransomware gang known as “Avaddon” is now attacking organizations in the U.S. and other countries.
o Also reporting that RedCurl is another new Russian hacking group targeting companies in the U.S. - Adit Inc., a medical software provider, headquartered in New York City, NY, notified an unknown number of firms that 3.1 million records were inadvertently exposed on a public website, and may have been stolen by malicious actors.
- The FBI sent out an alert warning U.S. firms of an Iranian hacking group, named “Fox Kitten aka Parisite”, that it attacking high-end F5 computer networking devices
- Char49 Security is reporting that the Find My Mobile feature of Samsung smartphones can be used by hackers to intercept communications
- The SANS Cybersecurity Training Organization notified an unknown number of members that their info may have been exposed after email phishing attack.
- Wall Street Journal reported that TikTok enabled its Android app to collect millions of users’ unique identifiers for at least 15 months. TikTok is controlled by Chinese government
- The FBI and NSA published joint security alert containing details about a new strain of Linux malware that was developed by Russian hacking group, APT28, aka Fancy Bear or Sednit
o named Drovorub, is being used to plant backdoors inside hacked networks
o allows the attacker to perform many different functions, such as stealing files and remote controlling the victim's computer - Tyler C. King, age 31, of Dallas, Texas, was sentenced by Judge Tom McAvoy to 57 months in prison for hacking into of a New York-based technology company and stealing information to resell
- Check Point Security reported that an exploit in Amazon’s Alexa voice platform can give attackers access to users’ personal information, speech histories, and Amazon accounts.
- C1 Security published new report on healthcare data breaches:
o The number of HHS breach reports from healthcare organizations is down 10.4% in the first half of 2020, compared to the second half of 2019
o number of reported breached records is down nearly 83%.
o total of 3.8 million individual records were breached through hacking and IT incidents
o Rite Aid, headquartered in Camp Hill, PA, notified 9,200 patients that their PHI was exposed when some of its locations were looted by rioters in several cities in the U.S. - BioTel Heart, headquartered in Malvern, PA, notified 61,000 patients that their PHI was exposed after it was inadvertently left exposed online.
- Northern Light Health of Brewer, Maine notified 657,000 people that their info was exposed after its Northern Light Health Foundation fundraising firm had its database exposed
Sales Professionals Know What They Are Prospecting for, Do You?
“The foundational root of all success in sales is a fanatical focus on prospecting”
Jeb Blount
What is the purpose of prospecting? How would you define prospecting?
Prospect is from the Latin word prospectus which means a "view or outlook."
What is your outlook or view when it comes to prospecting?
Ask many in sales this question and you will hear a resounding, "to find deals." Or, they may say something such as, "to convince people to give them an appointment."
Unfortunately, many believe if they go on enough appointments and talk to enough people then everything will work out fine. Keep in mind, some sprinkle in some fairy dust on top of this logical thinking.
You might hear, "sales is a numbers game.” If you see enough people and make enough presentations, then you'll close enough deals.
Come on people, how old school! That archetype was from decades ago. What is concerning, most sales managers still believe, preach and teach this approach.
"Stop looking for needle in haystack. Stop looking for a deal to close in 30 days."
PLAY ALONG WITH ME
Let's all agree sales is a numbers game. If your goal is to speak with "X" number of people, to set "X" number of appointments, to close "X" number of deals, what happens to you when you fail to achieve the goal?
You feel like crap and you're miserable, as your quota breathing manager is lurking over your shoulder watching your every move. No matter how strong-willed you are you can only take so much.
Here's the question for all you, what should you do?
What are prospects? They're people, plain and simple.
SALES PROFESSIONALS CHANGE THEIR THINKING
I urge you to take prospecting action. Change your results by changing your thinking.
A sales professional views prospecting as an art. Their canvass is a human to human conversation.
I get it, sales are a numbers game, yeah, yeah, yeah... however; professionals shift numbers logic to...
- How many new conversations am I opening up every week?
- How many new relationships am I opening up every week?
- How many new social connections am I adding to my network every week?
I encourage you to take ownership of your sales funnel. I realize it. I get you have a monthly quota and quarter ending bonuses. I lived in your shoes, but without an ever-flowing relationship funnel you will never have an ever-flowing sales funnel.
What is inside your relationship network?
What if prospecting was about more than finding a deal in the 30-day window? What if it included building relationships and driving conversations in order to create the foundation for a healthy sales funnel?
Relationship development leads to opportunity development which leads to sales development.
Sales professionals are obsessed with developing their relationship funnel.
HOW MANY PEOPLE DO YOU KNOW?
According to Gartner and their research into the B2B buying journey,
"The typical buying group for a complex B2B solution involves six to 10 decision makers‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the group."
If you apply this statement to prospecting then the question for you becomes...
How many relationships are you opening to effectively manage a sales and relationship funnel?
Filling up a relationship funnel requires two-way communication and conversation. Building a healthy and credible relationship funnel means leading with insight, education and storytelling.
What are you doing to earn the right to have a conversation?
Are you prospecting for the now? Are you prospecting for the later?
SALES PROFESSIONALS MANAGE THE FUNNELS
A favorite saying of mine is, "Sales reps are consistently inconsistent." Prospecting is part of the sales profession. I don't care what others may think! Prospecting is a non-negotiable daily activity but why does it become a negotiable activity for many?
Sales professionals know what they are prospecting for while sales reps find excuses.
When it comes to prospecting, I encourage all of you to take a mental snapshot of the number 8. The curves of the number 8 correlate to relationships moving in, around and out of the funnel as they move in, around and out of the sales funnel.
How you develop, nurture and build a healthy relationship funnel will play a significant part in the strength of your sales funnel.
"You must be consistent with your prospecting efforts or accept inconsistent sales results as a way of life."
PROSPECTING IS A NONNEGOTIABLE ACTIVITY
We all know how important the correct amount of sleep and exercise has in maintaining your health, then why does prospecting seem to be one of those things many should do more of but struggle to do it?
I get it, you brush off prospecting because you all have a lot going on in your busy day. Come on sales peeps! How many hours in a given week do you screw off?
Sales professionals keep prospecting the main thing
Unfortunately, many in sales prioritize their to-do list based on urgency, thus prospecting never gets their full attention until it becomes an actual emergency.
If you wait until your pipeline looks like the Sahara Desert, then it's already too late. The truth is you should be prospecting (and you know it) when times are good, not when they become desperate.
“There is no easy button in sales. Prospecting is hard, emotionally draining work, and it is the price you have to pay to earn a high income.”
Jeb Blount
I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and heartfelt strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way! It's about understanding value before visibility.
Selling From the Heart is making a difference! I poured my heart into every page of this book and I think you're going to love it. You can find it on Amazon in paperback, kindle and in audio. You can click on the book image below and this will take you to Amazon.
You can find more material inside Selling From The Heart.
In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market.
I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedIn, Twitter, Facebook and on my podcast by clicking on Selling from the Heart.
COVID19 "Remote Working" Day One Hundred and Ten of Selling
COVID19 "Remote Working" Day One Hundred and Ten of Selling Copiers
How could I not write the blog today since today marks 110 business days that I was option to working remotely. With an average of 22 business days per month, today marks 5 full months.
It was a terrible morning here in New Jersey. Right out 9:30AM we had some severe thunderstorms come through, by 10AM we were receiving tornado warnings. Tornado warning in New Jersey?
Like I really need this, and I have no clue what to do even if I saw a tornado (hide?). Fifteen minutes later power goes out and all I can hear is the repeating siren in town going off for a full minute at a time. It must have went off ten times in thirty minutes. Of course it was just and my dog in the house, I grabbed her and we both sat and waited to see what would happen.
After forty minutes the tornado warning had passed and all was good at the homestead. We finally got back power in the 1PM area. The loss of power really put a damper on my prospecting plans for the day. However after lunch I worked it all the way until 5:20PM. What I ended up is with nothing. No appointments, no new opportunities and I wasn't able to move any deals forward with only three days left in the month.
I had an email exchange last night with one of my clients for a $16K order and all they needed was some addition data for insurance numbers for the lease. Since I supplied that early this AM, I was hoping to have the docs today. I didn't get them which prompted an email sent about 4:30PM. I asked if I'll be receiving the documents tomorrow and then out a reason why I was asking. Dang, I was asking because my month closes on Monday! Adding another $16k would put me in the nineties for the month.
Back in May I had a net new client interested in a pre-owned wide format or new wide format. The son and I went back and forth with different proposals and different configurations. When push finally came to shove the client (son) stated that they (son & father) are putting off the purchase but would definitely get in touch with me when they are ready. This was about May 26th. Today is August 18th and they were back on my follow up. There was no answer to my call which means an email goes out asap. Just something I always do. I get an email response from the Father (both were copied on the email Father an Son) that they already purchased a wide format.
Alright I'm a big boy, if you're not going to buy from me or don't like me just tell me. But don't give me some bull**** reason and then I have to follow up to find out that you lied. There's an old saying in sales that buyers are liars, of course I never ever want to to believe that is true however when something like this happens it does make you think. People wonder why sales people are so jaded.
Enough of my rant, I just checked my incoming email and I got nothing. I'm off tomorrow to spend a day with the wife at the beach. Will let the ball travel with the few deals I have going. Do you think I'll be checking my email at the beach?
-=Good Selling=-
The Week in Copiers Fifteen Years Ago in August 2005
The Week in Copiers Fifteen Years Ago in August 2005 the 3rd Week
The selling month of August will be coming to an end on the 24th for me. It's then four short months until the end of the year. It's full speed ahead for the last four months of the year. Pandemic or not here I come.
Great threads from 15 years ago this week are below
Ricoh New Gel Printer
Ricoh 3260C and 5560
Re: Toshiba Estudio 520
copy counts
Toshiba Estudio 520
Ricoh Launches for the next 3 months
Re: Ricoh & Oracle
Re: Postscript 3 Version
Re: Need help with Win2003 SBS
Re: 1075 key op code
Re: Toshiba Estudio 520
Re: 2060 sc991
Re: print errors
Re: AFI2022 / AFI 2035 SCAN TO FOLDER
240 vs KIP 3000 / XES 6030
Aficio AP3800c laser optics housing labels location??
Re: Plotting to a CL7200, AF3228?
Re: 2035e & Bates Stamping
Re: Need help with Win2003 SBS
Re: sc 301
Re: Lan-Fax on Apple Mac
Re: Leads in Louisana
e: 240w Competitive Comparison
Re: 240w Competitive Comparison
Re: Ricoh 3260C and 5560
Re: Ricoh 3260C and 5560
Re: Linux
Re: Aficio AP3800c laser optics housing labels location??
Re: Aficio AP3800c laser optics housing labels location??
1075 key op code
Plotting to a CL7200, AF3228?
2035e sp making spots
Lan-Fax on Apple Mac
In my latest installation
COVID19 "Remote Working" Day One Hundred and Eight of Selling
COVID19 "Remote Working" Day One Hundred and Eight of Selling Copiers
Very short blog tonight. Not much went on today, made about 20 calls , 20 or so emails, but I was able to set one appointment with a net new at 4:30PM. That net new never answered the phone.....which means an email will go out tomorrow.
I'm still waiting on my $15K order, docs were sent on Thursday and I've heard nothing since I sent an email on Friday. I thought today would be a good day to let the ball travel on this one.
The rest of the week is all about prospecting now, nothing else matters but a few items to clean up on my "to do" list.
Earlier this evening I had an email conversation with a Ricoh Dealer principal. I thought I would re-post one of his paragraphs to me.
"Of course these are different times, but the best of the best make changes and persevere. Who knows where we will be or look like next year or a few years away but the ones who work hard, stay focused and forge ahead will always be successful."
Right, good things come to those that work hard!
Sunday morning I wrote this snippet in one of my blogs for This Week in Copiers 5 Years ago.
For the last three weeks I've been held hostage with binge watching Black Sails. There were four seasons and I'm in the last season and about halfway through to the end. Pirates, Nassau and the British Empire proved to be an enjoyable story line for me. However on last nights series I heard this line, "I am determined to be better today than I was yesterday".
What can I say but that's enough motivation for next week for me.
Matter of fact I'll be writing that on my mini whiteboard as soon as I'm finished writing this blog. This will be my calling card until the end of the quarter third quarter.
We're all in this together and I think it's much tougher here in the North East compared to other parts of our great nation. I also realize that many are going through the same issues with prospecting, lease renewals and clients who can't make a move. It kinda reminds me of my opportunity list when everyone is stalled, what can you do to bring them to the finish line? There's nothing you can do and it's at that time you recognize the only solution is to prospect.
-=Good Selling=-
The Week in Copiers 10 Years Ago In August 2010
The Week in Copiers Ten Years Ago in August 2010 the 3rd Week
I have no words of wisdom for this thread, I only know that I have six days left for the month I want to have another $20 booked this week.
Enjoy these kick ass threads from ten years ago this week.
OMG! Copier Rep Turned into POS! Read this!
Ricoh Commits to MPS Industry Development with
Fuji Xerox DocuPrint C1190FS Colour Laser Multifunction Review
Ricoh HotSpot Installed In Admiral Club – PrinterOn Corporation
New Xerox DocuMate 3460 Delivers Fast and Easy Scanning of Documents and Plastic ID C
10 Sales Strategies For Uncertain Times
How Managed Print Services Can Reduce Your Carbon Footprint
Switching copiers could save district $20000 annually
The motor is going out on the copier they presently have
Black and White Copier Lease and Maintenance
REQUEST FOR PROPOSALS (6) Color Copiers
New A4 Color Models from Ricoh?
Re: New Samsung 11 x 17" Colour MFPs due Oct 01 USA
Re: Who Will Be #1 in Market Share for 2009?
Furthering Your Understanding of MFP Security
Re: MP C3500 Fax Forwarding. How many locations?
Lee Preiss
Kirk Gardner
John Kouri
SoTxPrintGuy
Re: Can you name the solution?
Re: Can you name the solution?
Making Twitter & Email Marketing Work for You
Back From The Future, The Document Stayed Behind the Glass
I was reading from a sheet of paper the other day, and I did something that made me think it's been a while since I held a sheet a paper. Yes, my friends, I tried to blow up the writing with my fingers and actually attempted it twice. Please tell me I am not the only one who has done this?
What if the pandemic happened a decade before Blockbuster filed bankruptcy?
The subscription service exploded in popularity, and Netflix executives flew down to Texas in 2000 to make an offer to Blockbuster CEO John Antioco. For $50 million, Netflix would join forces with Blockbuster and help it launch its own online and DVD-by-mail service [source: Graser]. Antioco laughed Netflix out of the office, seeing it as a niche player.
Who's laughing now? As of April 2020, Netflix is valued at $194 billion, according to Forbes. And Blockbuster — which filed for bankruptcy in 2010 — closed its last retail stores and canceled its copycat DVD-by-mail service in 2013 [source: Mauk].
Let's now imagine that in the fall of 2000, a global pandemic shuts down the global economy. As Mr. Antioco witnesses his stores empty with all the lights off, does he pick up his rotary phone call Netflix and say, maybe we should talk? Would a pandemic lesson have saved Blockbuster? Well, there was no global shutdown, and in 2010 Blockbuster filed bankruptcy.
Well, today's pandemic was wake up call to the Document Imaging Channel's leaders. My question is this, who will its leaders call back? Yes, I purposely said call back. Because like Blockbuster, the Document Imaging Channel has had its Netflix moments presented many times over this last decade.
Many in the industry saw technology equipment or any services that eliminated print or caused a constriction to their core print deliverable as problematic. Like Blockbuster's leaders, the Document Imaging Channel's leaders held steady on only what they were comfortable with, like the Blockbuster leaders the Document Imaging Channel leaders think they control the best means to their customer's desired outcomes. Sadly, without a severe readjustments in the mindsets of the Document Imaging Channel's leaders - like the leaders of Blockbuster, they will perish.
I think about the dealers over the last decade, meeting with consultants to learn the IT Services Deliverable. Some believed what a great idea, but never put their passion behind the opportunity they saw. Some were probably as arrogant as Blockbusters Mr. Antioco saw no need to diversify into anything they thought would threaten their core deliverable.
The Document Imaging Channel Now has a great opportunity one Blockbuster did not have. A chance to learn from its firsthand witness of its future declines and relevance and very few industry's get that opportunity. This global pandemic has opened the door to the future workplace, and all the channel's actors were forced inside.
The pandemic will in-fact, end, and life will go on. However, the industry must ask this question, how long till the future experiences the industry's actors and their end-users witnessed become the new normal?
For the first time in the industry's history, the pandemic showed the industry what a 40% decline looks like, and, in some cases, even more, significant reductions were experienced. Yes, the decline was impactful, it was real, it affected the industry's financial stability, and it showed all the industry's leaders just how vulnerable the B2B print deliverable is.
This trip to the future the industry took must not go to waste.
The pandemic allowed an industry to witness how existing technologies are helping to eliminate the need for business printed documents.
No one in the industry believes that business printing will grow; the only questions are. Who will leave the industry as it consolidates? Who will modify and diversify to remain relevant? How long past 2020 until the industry again sees a 40% decrease in printed volumes from the pre-virus levels?
I say, why wait, the diversification must start now. Pick up your phone and call back those who attempted to help you. Unlike Blockbuster, you have a second chance. Don't be Blockbuster.
However, please don't believe that production print is a diversification. It's a small market. Look past the emotional noise and look at the data. You will realize Production Print is as invaluable to saving a print dealers outdated business model as popcorn machines were to saving Blockbuster's Stores.
"Status quo is the killer of all that will be invented."
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CEO/Founder TEASRA, The Innovation Channel, and Host of The End of The Day With Ray! https://www.endofthedaywithray.com/
Ray Stasieczko