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This Week in the Copier Industry 5 Years Ago

This Week in the Copier Industry Five Years Ago

Third Week of May 2017

I went through this is the early part of my copier sales career in the early eighties.  Many sales people of today may not be aware that inflation and interest rates were absurd,  Interest rates at 21% and inflation hit a high water mark of 14%.  Thus as sales people we always spoke how leasing technology (copiers) can be a hedge inflation... here's something on that and we should be using it as one of our talk tracks

Enjoy These Copier Threads from Five Years Ago

Canon Announces uniFLOW Secure Public Print (SPP) License for Konica Minolta Devices

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embedded into compatible devices 1 , customers are provided with a similar user experience across networked MFPs 2 . In addition to certain Konica Minolta devices, the uniFLOW Secure Print applet can also support select MFPs offered by Xerox®, Samsung®, OKI® and others. image: https://mma.prnewswire.com/med...23578/Canon_Logo.jpg "One of Canon's leading priorities is to provide the end-user with the flexibility that they require to help meet their business needs," said Toyotsugu Kuwamura
Blog Post

Selling Copiers in the Seventies with Jack Carrol

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consistently while at Century. In 2009, Century was sold to Stratix. I have a great respect for whatJack accomplished and valued his leadership. Here we go: Art: What year did you start in the industry and what was your first position? Jack: I start in the copier industry in 1971. I worked for SCM Corp, a fortune 100 company. I was hired as a Sales Rep. My responsibilities encompassed sales of equipment and selling supplies to the present account base. At the time, Xerox was the only company selling
Blog Post

Who Would be a Viable Buyer for Toshiba Tec?

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Buyer for Toshiba Tec?". Seems anything with Toshiba nowadays seems to be a hot topic. In recent months we've had a flurry of activity with the voting. Kyocera was the top vote getter with 23.9%, surprisingly "other" was second with 23.2%. Rounding out the top five was Samsung, KonicaMinolta Ricoh. As I thought more about these players, I came to the conclusion that why would any of these companiesbuy Toshiba Tec. They all have their own brands of copiers, Samsung sold the Imaging Division to
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Konica Minolta rolls out new Accurio Press Series printers

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Incorporating new technology for high volume and varied printing requirements, Japanese technology company Konica Minolta on Wednesday launched the new Accurio Press series printers in India. The new series comprises of Accurio Press C2070 and C2060 and replaces the bizhub PRESS C1070 and C1060 high-end printing devices. "Our new series is a complete modular line-up of industrial digital printing solutions to help printing businesses achieve efficiency, productivity and reduce labour-related
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Marco Purchases Dakota Business Center's Copier/Printer Business

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Marco, a leading technology services provider in the United States, announced today that it has assumed responsibility for the copier/printer sales and service previously provided by Dakota Business Center, a Rapid City, South Dakota based company. The 15 employees that previously supported Dakota's copier/printer solutions have joined the Marco team. ST. CLOUD, Minnesota (PRWEB) May 17, 2017 Marco, a leading technology services provider in the United States, announced today that it has assumed
File Premium

Ricoh aka Savin MP C4504SP Pricing

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Canon Extends Document Imaging Capabilities to Empower SMEs with Simple & Secure Cloud-based Solutions

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to supporting a competitive workforce, the new iR-ADV MFDs offers a fluid and mobile printing solution. Users may exercise flexibility in fulfilling their document management needs from compatible devices and even modify document output finishing options before the print job is released. In combination with the other security features such as the standard Hard Disk Drive (HDD) encryption function on the new generation iR-ADV platform, Canon's full range of iR-ADV multifunction devices empowers
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BTA Strategic Sales Semester to Begin June 12

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Strategic Sales Semester. More than 120 sales professional are participating. A recent survey of participants revealed that 100 percent of the respondents expect that the Strategic Sales Process taught in the training will be successfully implemented within their dealerships. “This is one of the best training programs to date,” said Jason Rheinlaender, vice president of sales at Knight Office Solutions, San Antonio, Texas. “This has helped my new hires and my senior reps develop or sharpen their
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Bytes Document Solutions launches Xerox MFP devices for small office

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all of the device's features. * Equipped with Apple AirPrint, Google Cloud Print and the Xerox Print Service Plug-in for Android and Mopria, a set of standards that enable printing from a mobile device to printers from different manufacturers or brands. Users can print e-mails, photos and documents instantly from any device. * A recommended monthly print volume of up to 6 000 pages per month The devices are available immediately worldwide. For the suggested retail price for the WorkCentre 3335
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Canon Extends Document Imaging Capabilities to Empower SMEs with Simple & Secure Cloud-based Solutions,

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designed to address the concerns of onsite server maintenance and document management security in the cloud platform amongst SMEs. Built to raise the bar of document management solutions by offering a user-friendly platform that maximises cost saving, the new imageRUNNER ADVANCE series enables SMEs to manage their print and document solution environment securely while dispensing with local servers. "Canon understands that small and medium-sized enterprises often seek a fine balance between security
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Fuji Xerox Expands Monochrome Multifunction Device Lineup for China/Asia-Pacific Market

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identifying subtle market requirements that might not have been evident to planning teams in Japan, the local team conducted studies of the Chinese market needs in depth. Chinese local staff from various departments—procurement, development, manufacturing, sales and others—joined the planning team to offer their diverse perspectives to product development. The development process was led by Fuji Xerox of Shanghai Ltd., which is Fuji Xerox’s development and manufacturing base in Shanghai. Since 2012, Fuji
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Sharp's Mehryn Corrigan Recognized as One of CRN's 2017 Women of the Channel

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appliances, networked multifunctional office solutions, professional displays, robotics and energy systems. About Sharp Imaging and Information Company of America Through U.S. B2B sales channels, Sharp is the leading brand of Large Format Commercial Hybrid Displays (60"+) and is the #1 selling brand of Large Format Integrated Touch Displays (60"+)*. Sharp's professional and commercial displays are specially engineered for business applications and are offered in a wide range of sizes and varying
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Canon Solutions America Customer Uses Print Capabilities to Support Great Cause

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varioPRINT 140 Series of monochrome digital presses . It is a true digital printing solution that's easy to use and helps Print Works deliver high-quality, consistent images while helping increase operator productivity. With a minimal footprint requirement, it fits in most operations and helps reduce the environmental impact of the business. PrintWorks utilized the varioPrint 115, as well as other Canon devices, to make its contribution to the Amy's Ride-Run-Walk initiative possible. "We are
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Evron Graphics Doubles Capacity, Reduces Energy Costs with EFI Pro 16h Wide Format Printer

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. “ We can run the printer 10 to 12 hours per day ,” he said, “ and it uses about half the power of previous generations. That’s a huge savings in energy costs over the lifetime of the printer .” All of Evron Graphics’ printers have used EFI Fiery® digital front ends, but the company’s newest addition has the added advantage of an embedded Fiery proServer for even faster RIPing. “ Fiery has been a good, user-friendly solution ,” Root stated. “ It has excellent color management built in and is a
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Western Digital takes legal action to block sale of Toshiba's chip unit

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By Makiko Yamazaki | TOKYO TOKYO Western Digital Corp ( WDC.O ) has sought international arbitration to stop partner Toshiba Corp ( 6502.T ) from selling its chips arm without its consent, potentially derailing a much-needed capital injection for the Japanese conglomerate. The two companies jointly operate Toshiba's main semiconductor plant but Western Digital is not a favored bidder for the world's second biggest NAND chip producer, having put in a much lower offer than other suitors, a
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KYOCERA Document Solutions has been awarded the 'Sustainable Brand of the Year' at the German CSR Awards 2017

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KYOCERA is most definitely a winning brand! The multinational printer manufacturing company has proven this over and over again with their numerous awards. Most recently, the company received the iF Design Award for their innovative product designs in the German city of Hamburg. Just last week – 24 April 2017, KYOCERA Document Solutions received yet another recognition for its eco-friendly product engineering culture over the years. It was awarded the "Sustainable Brand of the Year" at the
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Re: Preparing for the Change of Disruption in the Copier Industry

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Art, I think the reports of our demise are greatly exaggerated. Yes, you will continue to see a reduction in printing and for sure copying, but "plummeting in 3 years" is hyperbole IMHO . The Ricoh Toshiba, Xerox reports are a continuing of the Big Crunch, a culling of the herd. That leaves more of the pie for those who are doing well. That's my $0.02 Vince McHugh
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Re: Ricoh aka Savin MP C4504SP Pricing

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whopping $459 to the so called price of the equipment. Thus, I'm sure there is fine print which escalates the cost per page. Comments?
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Re: Who Would be a Viable Buyer for Toshiba Tec?

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Makes me wonder what may happen. From my talks with muratec, of course I'm not in a high position of being in the know, it sounds like the label presses will become their go to product and eventually the mfp's will be less important to them. It would be interesting to me if Samsung sold to HP for a billion (I'm not sure why HP thought they were getting a steal by paying a billion for the copier division) and then Samsung turns around and says "thanks for the billion dollars, now we are going to
Blog Post

We're Talking 'bout Practice... Yes, Sales Reps Need Stinking Practice!

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salesperson.” Gary Vaynerchuk Just let go of you big fat ego!Believe me as it is not always about you. The prospect is not saying no to you. There are saying, "You haven't given me enough reason to say yes." SALES REPS MUST PRACTICE BECOMING BETTER LISTENERS Seek to understand goes a long way as a sales professional. Don't just listen to be polite and build rapport. Listen with intent to understand and gain vital information to help your clients and prospects. Sales reps must be genuinely interested in
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Sharp commits $1bn to SoftBank tech fund

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SoftBank has clinched another investor for its $90bn-plus technology fund. Sharp, the Japanese electronics group that was acquired by Foxconn for $3.5bn last year, said it will commit $1bn to the Saudi-backed SoftBank Vision Fund over a five-year period. read the rest here
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Toshiba reports massive loss for year over Westinghouse woes

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TOKYO — Toshiba, whose U.S. nuclear unit Westinghouse has filed for bankruptcy protection, is reporting a 950 billion yen ($8.4 billion) net loss for the fiscal year ended March. The Japanese electronics giant's results have failed to win auditors' approval from the previous quarter, after questions were raised over the acquisition of U.S. nuclear construction company CBI Stone and Webster. Tokyo-based Toshiba Corp. called the results released Monday as projections, rather than results, since
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The One Piece of Sales Prospecting Advice That Changed My Career

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The One Piece of Sales Prospecting Advice That Changed My Career Samantha McKenna April 26th, 2017 I’ve been in sales now for nearly ten years. When I first set foot into the role, I panicked at the idea of sales prospecting. How was Igoing to do cold outreach and convince people to speak with me? I’m a relationship person, you see, so the thought of picking up the phone or sending an email asking for someone’s time to let me pitch to them was the rudest thing I could imagine. I started to
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Re: Ricoh aka Savin MP C4504SP Pricing

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That is rediculous.
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Ricoh Class Driver and WSD port

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For at least the past 2 years we have seen Windows installing Ricoh Class Drivers with a WSD port (monitor) on new computers. This results in the user getting a driver that produces slow printing (incredibly slow like 45 minutes for some simple documents) or other negative results. After much frustration, I have found that if you use Web Image Monitoryou can go into TCP/IP v4 and turn off WSD (Printer) which should keep this from happening going forward. I was just wondering if anyone else has
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Epson Showcases New Technology in Commercial Label and Package Printing Demo Center in California

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digital label press with White ink that makes high-quality, short-run label printing easier and more efficient, even on clear and metallic substrates. Delivering exceptional print quality and accurate color reproduction, as well as innovative printing features, the L-4033AW is a cost-effective and reliable solution that allows printers to expand their service offerings and improve profitability. ColorWorks ® C7500GE – ColorWorks C7500GE inkjet label printer offers on-demand, full-color
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Re: Many Mac Questions for MP C3004SP

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The only way to extract documents from the Document Server is to install the File Format Converter before inputting the documents and also have it installed on the new product...that ship has probably already sailed. We usually use a stack of Post-it notes and manually print them out and input them. Very tedious, but the only method that really works that I know of. When configured properly the Mac drivers should be able to do most everything the Windows drivers can...finding a user
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When a Sales Rep leaves to go work for a competitor

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What is the best way to counter when a former sales rep leaves to work for a competitor with all or part of your customer list and lease expiry dates? I know that you can demand that the sales rep signs a six month non compete clause at the beginning of employment. This does not prevent him from sharing that info with his new employer.
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Epicor Brings the Power of Cloud-Based Document Management and Process Automation to ERP in Seamless, Effortless Fashion

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time and effort and improving decision making. Ensure one version of the truth – Organizations can guarantee file integrity with time and date stamps and version control so they can always be assured of accuracy when uploading, retrieving and attaching documents to the ERP objects/tables (sales orders, purchase orders, parts, etc.). Satisfy document archival requirements – Organizations can automatically archive Epicor ERP APR (Advanced Print Routing) output (such as invoices, sales orders
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Sales Rep Career Path

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We are tweaking our sales department and trying to create growth opportunities for our reps. Interested to hear what other companies are doing in terms of career path: Marketing rep ----Account Rep ---- senior account rep -----vertical market specialist ------sales supervisor------sales manager What does your company do to keep sales reps engaged and growing?
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Re: Who Would be a Viable Buyer for Toshiba Tec?

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Wow, that would be a kick in the ass with Samsung. I was thinking a little more and thought Epson might be a candidate also. Just my two cents!
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Re: Who Would be a Viable Buyer for Toshiba Tec?

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I figure the way Samsung treats everyone else in the tech world they would be laughing all the way to the bank with their billion, and then laugh all the way to the bank buying a company with a more whole product portfolio.....look at what they do with apple. Steal a patent and just pay off the lawsuit judgements and move on.
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Fujitsu Unveils New Production-Class Scanners Featuring Innovative Paper Handling, Thoughtful Utility Features, And Advanced Document Imaging Capabilities

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ultra-fast scanning speeds of 100 ppm/200 ipm at 300 dpi (letter landscape, color, grayscale, monochrome), improved start-up and wake times, and larger paper chute capacity of up to 300 sheets. The new scanners also incorporate unique automation and time-saving tools including: Flexible Design: The Fujitsu fi-7600 is equipped with easy alignment guides on the automatic document feeder (ADF) and LED control panels on both sides to fit any workspace. With production-class automatic feeding and a
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Epson and AfterWords Announce Strategic Partnership

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, hospitality, retail, travel, and service industries. AfterWords will be showing the joint solution at NRA, from May 20 to 23 , at McCormick Place in Chicago , booth# 6067. AfterWords' intelligent SaaS-based Guest Survey software system delivers questions based on transactional history. It will collect information from the Epson OmniLink printer in real time for the creation of surveys and processing of business intelligence, including details about the guest experience such as specific items purchased
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Re: Preparing for the Change of Disruption in the Copier Industry

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Re: Preparing for the Change of Disruption in the Copier Industry
Comment

Re: Selling Copiers in the Seventies with Jack Carrol

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did anyone catch that line where the dude from Duplifax traded his wife for the dealership!
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Re: Preparing for the Change of Disruption in the Copier Industry

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nothing? Just crickets? No one has an opinion?
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Re: Preparing for the Change of Disruption in the Copier Industry

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Another article worth reading - our world is changing? what are we going to do - sit back or invest in other add-ons and products? https://www.crn.com.au/news/ri...p;utm_campaign=share
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Re: Preparing for the Change of Disruption in the Copier Industry

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Understood, however we haven't had a major manufacturer drop out yet. In fact, Epson and HP are now targeting the A3 business model. Thus, less pages, more competition equals less profit. Will be interesting to see where all of this goes. You and I may be retired long before there is a BIG change
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Re: Sales Rep Career Path

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Surprised no one has posted anything on this. Our company will advance a reps that have done an excellent job to the status of "sales supervisor". Not a manager yet, but it is the pre-curser to obtaining a sales managers position. The sales supervisor will go on calls, get an extra percentage on deals sold by the reps that are under them.
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Re: Sales Rep Career Path

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It is interesting that "some"brilliant sales people are not interested in a career path but rather in the financial rewards. These type of sales people are not interested in admin, managing and paperwork. In this case we as business owners and managers must look at rewarding these super stars instead of letting them go to the opposition. I agree with a career path for whose who want to move up the ladder. Take those ones and make them 1st a team leader and then later a sales manager with the

Re: Marketing

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I'm interested in how other companies are handling marketing, task like: social media creating mail pieces newsletters etc. Do you have a dedicated full time person to do this? Do you expect the sales reps to also create their own marketing material? Do you have some else wear the marketing hat in addition to other responsibilities? Thanks for any input!
-=Good Selling=-

Finding Suspects for Content Opportunities in Want Ads

Finding Suspects for Content Opportunities in Want Ads

I placed this comment on the forums section of this site a few minutes ago, however I wanted to get it on the blog so I could share with others.

Leads can be found almost anywhere.  Since a lot of my prospecting has changed from copiers to content I'm always on the lookout for opportunities and where the low hanging fruit is.  Going wider and deeper with your relationships can make a difference.

Below is from one of my clients that I follow on Linkedin.  These are additional responsibilities in the job requirement section


  • Research and resolve part related issues collaborating with Procurement and Operations.
  • Ensure compliance with established accounting policies and procedures related to daily operations.
  • Collaborate with Accounts Receivable and Accounts Payable to ensure customer invoices and vendor purchase orders are accurate and up to date.
  • Process and apply expense reports to corresponding work orders for accurate billing.

Keywords for me:

  • policies and procedures
  • part issues and collaboration
  • AR, AP, invoices, purchase orders
  • Work orders, accurate billing

Not that I'm one for reading want ads, however after seeing this one, I'll be reading more want ads to see if they qualify as a suspect and warrant a call.

I'll be placing a call tomorrow to my contact and give him m thoughts @jdicarlo
-=Good Selling=-

Supply Chain Day Thirteen........Not Really

Let me count the ways.....how many clients are opting out re-leasing their copiers, others that want to buy their existing copier from the leasing company and a few additional accounts sprinkled in that they are opting to stay status quo.

Yup the last few weeks many of my clients that were playing hide and seek finally got me the goods on where their heads were at.

One of the talk tracks today was about a Fair Market Value (FMV) lease and what is the option for the client to buy that device.  Years ago FMV was worthless to me, the model number, the price, nor the meter read always meant the copier was being returned. No ifs and or buts.

Times have changed since there is demand to keep those copiers that under performed during COVID. The owner knows the copiers were hardly used and there was little to no service issues.

Supply and Demand

Prior and even during COVID none of my clients wanted to keep the existing copier. Every single one of those copiers were returned to that great copier hall waiting for another forever home.

Fair Market Value is the price an asset would sell for on the open market depending on age, and meter read.  I can tell you I've made that statement to clients thousands of times and probably even dreamed about FMV a few times as well.

The preowned copier market is hot and that's because most of us can't get new A3 devices for months and most new A4 devices are a pipe dream.  Thus the demand is there for used, preowned and off lease copiers.  Thus my talk track and I'm sure many others have changed their position when a client asks how much is that 5 year old copier?

My talk track in recent weeks finds me quoting 50% or more of the what the lease price was.

Interesting

I do find it interesting that I've never seen our industry like this in my 42 years.  Yes, there was the Great Recession in 08 or 09, but you could always get a copier whenever you wanted one.  When clients asked "when can I get my copier" the answer was always, "when do you want it by".

-=Good Selling=-

3 Reasons Offices Should Have A Printer And Copier Servicing Partner

3 Reasons Offices Should Have A Printer And Copier Servicing Partner

Printing and copying are important enough for businesses to transcend even the 2020 COVID-19 pandemic response despite growing technology and hybrid workplaces. Well over half of all workers (59%) continued to print and copy the same amount or more while working from home. But catering to the continued need for print, already a challenge for the standard office becomes increasingly difficult for the large number of businesses moving to remote-first and hybrid formats. Here are three reasons offices should work with a reputable print and copier servicing partner.

How was print volume affected by covid

Equipment Efficiency Matters

IT and Administrative departments handling these continued print and copy difficulties have a great deal more on their hands than some may expect. They must understand each department’s copy and printing needs and work to deliver the equipment, security, and materials required. This responsibility includes managing proper equipment service schedules and ongoing maintenance.

But IT and administration are not printing experts. So while IT has a handle on security and admin has organization under control, neither department has expertise in the proper printer and copier maintenance. And it’s essential. An appropriate maintenance schedule can prevent most of the issues that lead to paper jams and mechanical failures that delay print jobs or put equipment out of commission. It also ensures consistent, high-quality printing and productivity.

Software updates and consumables like ink and toner might be in the IT and administrative wheelhouse. But what about the cleaning and lubrication of the small internal parts? Do they know how to check the rollers for wear and tear? Office printers and copiers also need regular configuration checks to calibrate them properly for maximum print performance.

As experts in the printing and copying industry, printer service businesses know the differences between the different makes and models of equipment. This knowledge includes their peculiarities as well as their required maintenance schedules. Their expertise helps them keep their clients’ printing and copying equipment in top working condition throughout its lifespan.

Increase Equipment Life

Dust is a known enemy for computers and other electrical devices. It is the same for printers and copiers. But, in addition to standard air particulates, loose toner is a similar problem for these sensitive instruments. Both dust and toner can build up in printing and copying components. The materials can short out circuits on electrical boards or get in gears and bearings, creating misalignments.

Inkjet printers do not have to deal with the added issue of loose toner. However, they have problems with ink build-up as pigment from the ink can cake onto the print heads. The compressed ink creates streaks or gaps on prints and copies, damaging production quality.

Due to the accumulation of dust, ink, and toner, both types of printers are subject to paper jams, breakdowns, electrical and mechanical problems. Continued issues can lead to more extensive machine breakdowns and decrease the longevity of the equipment. However, regular cleaning and maintenance services will remove unwanted debris deposits, reducing wear-and-tear on sensitive machinery.

Industry specialists, such as printer and copier servicing businesses, will know the dangerous areas for standard dust and other particulates to build up. They will also be able to advise appropriate countermeasures such as reliable toner and ink cartridges. The result will serve to increase the lifespan of the machines.

Upfront Costs

If something goes wrong with a printer or copier, the parts and service fees can add up fast. If the printer is owned outright, there may be a warranty to cover some of the costs. But printer and copier warranties often have loopholes that place costs right back on the equipment owner. In addition, expenditures for maintenance and repair vary widely by machine and servicing company, making the overall fees unpredictable. All of this is on top of the loss of productivity and delays caused when a printer or copier suddenly stops working.

It is precisely this type of time loss and budget variance which makes finance departments cringe at the idea of investing in standard or expanded print and copy services. Of course, these problems were already prevalent in the standard office setting. Adding additional machines in remote locations only exacerbates the issue. But it doesn’t have to be that difficult.

Contracting with a printer and copier servicing partner reduces costs by first helping to prevent more significant repairs and emergency service calls. They do this by keeping machines properly maintenance, calibrated, and running smoothly. But the real benefit for finance is the set and negotiated pricing they can count on for regular budgeting and bookkeeping without the inconvenience of unexpected expenses.

Maintenance And Service Matter

Even the COVID-19 pandemic response couldn’t stop employees’ needs for print and copy. It is safe to assume that these services will continue to be necessary as businesses continue to decentralize their office spaces. But more a more extensive printer network does not have to mean more headaches for IT and administrative departments – especially for general printer maintenance and services. Partnering with a reputable service and maintenance company can offer better cost controls as well as greater performance and longevity for the business’s investments.

If you’re looking for other ways to save money and increase operational efficiency, read: 3 Reasons Businesses Should Lease Their Printers.

No Weekly Email Update Tonight 5/16/2022

Constant Contact made a change and this has created an issue with Firefox, rather than taking all might to get this done. I'm posting a link here to see the latest threads.

My apologies...https://www.p4photel.com/topics

Boring Salespeople Sell Products. Sales Professionals Sell Experiences. Which One Are You?

"Boredom is the root of all evil – the despairing refusal to be oneself."
Soren Kierkegaard

The root of all evil for many in sales is an empty pipeline.

I'm here to inform there is one more my sales friends... The root of all evil is boredom. Now think about the experience you are providing to your clients.

Raising the bar, going above and beyond... What has happened to the "icing on the cake, cherry on the top" sales experiences?

Attention to everyone in sales...

What kind of memories and experiences are you creating for your clients?

Dictionary.com defines boring:

  • Causing or marked by boredom; dull and uninteresting; tiresome:
  • A boring discussion; to have a boring time.

I ask you to think about your clients... What types of discussions are you having with them?

What types of experiences are you creating for them? How would they describe your conversations with them?

Are you exciting your clients into business betterment? Or, are you boring your clients into business complacency?

B2B means Business to Business, not Boring and too Bland

Are you living your sales life by the old Boy Scout motto: Be Prepared? Be prepared to take care of your clients better than anyone else can or will take care of them.

Your clients have choices and face it; they do interact with other salespeople.

Are you impressing upon them your knowledge to help them into business betterment?

Are you without a doubt, helping them, taking care of them and ensuring they are well taken care of?

What concerns me is why the sales world continues to swim in deep the red ocean. On one side of the coast, I call this the Ocean of Mediocrity and on the other side of the coast, I call this the Ocean of Indistinguishability.

I encourage you, equip yourself and learn how to swim in the deep blue Ocean of Sales Professionalism... Watch what happens to trust, loyalty and consistent repeated business.

STOP MAKING THEM YAWN!

Right now, at this very moment... How many of you are you making your clients yawn?

Would you even know?

What's even worse... How many are ignoring or possibly even "ghosting" you?

Here's the mirror moment for sales leaders reading this...

How many sales leaders would even know if their
salespeople are boring their clients?

Believe me or not, being boring is a choice... Many of you have been lulling your clients into a sense of boredom.

For some, they have been doing business with you for so long that they've become numb to the experience you're providing, and they have settled for boring.

All of sudden you're taken aback, as a shiny new sales professional comes along who pays attention to them, listens to them and delivers an "icing on the cake" experience; helping them realize they have better options.

STOP BORING YOUR CLIENTS

Boring salespeople sell products. Sales professionals sell experiences.

Boring salespeople believe they really know their clients. Sales professionals dig in and learn as much as they can about their clients.

Boring salespeople have nothing new to add to their clients because their talk is product centric. Sales professionals consistently provide new ideas, new insights and continually strive to help their clients do better business.

Boring salespeople talk at their clients as they broadcast sales jargon. Sales professionals engage in an open, honest and genuine conversations with their clients. They listen, keep them informed, and adapt to their feedback.

Boring salespeople fail to learn new things about their clients. They struggle to look to the future. They don’t learn about their clients and where their business is going. Sales professionals deeply understand what motivates their clients so they can meet their needs in the future, instead of just in the present moment.

If you’re not careful and client centric, it’s easy to fall into habits that deliver client disinterest.

Sales professionals breathe life into their client relationships.

Innovative, insightful and inspirational sales professionals dedicate themselves to newness.

It's this commitment that keeps their clients coming back for more and referring them more often to others.

BORING SALESPEOPLE FOCUS ON TRANSACTIONS & PRODUCTS

Boring salespeople focus their attention on simply generating the next sale. On the flip side, a sales professional focuses on building long-term client relationships.

A transactional mindset and product centric behaviors can be felt by your clients. I promise at some point you'll be replaced by a better transactional conversation.

Boring and transactional oriented salespeople provide no reason for their clients to remain loyal.

What's the likelihood they will continue to do business with you if you continue to deliver a transactional type of experience?

"Boredom is only for boring people with no imagination."
Tim Tharp

Are you putting your imagination to work in delivering an outstanding client experience?

BORING SALESPEOPLE LACK VISION

Uninspiring salespeople lack vision, clarity and breathe no value into their lifeless relationships.

Sales professionals have an inspiring vision fueled by emotion. This vision lights a fire within their clients that ignites passion, creativity and collaboration, all towards business betterment.

A consummate sales professional continually evaluates themselves to improve their results and to become better at what they do?

Boring salespeople struggle to clearly define themselves and their vision.

If you are struggling with clearly seeing and casting your vision, then it will become difficult to help your clients navigate to business betterment.

BORING SALES REPS ARE NOT RELEVANT

Boring salespeople wrap themselves up with self-delusional thoughts regarding how much their clients love them.

Furthermore, the relationships that many in sales believe they have with their clients is not nearly what their clients believe it to be.

To be relevant you need to understand their wants, needs, tensions, desires, and aspirations. You see, uncovering all of this takes some work and dedication.

In today's sales world, relevancy is not an option.

Boring salespeople lack relevance because they fail to understand what's meaningful to their clients. Sales professionals discover the emotional and human motivators by taking a genuine interest in their clients’ lives.

Boring salespeople struggle to answer:

  • Am I going the extra distance for my clients?
  • Am I serving my clients proactively?
  • Am I developing a deep, genuine concern for my clients?
  • Am I looking out for my client's best business interest?

SQUASH BOREDOM... EDUCATE, ENGAGE & EXCITE

In an environment that is becoming increasingly competitive, you must focus on building meaningful relationships with your clients.

Let's face reality, your clients have choices.

  • You must become genuinely interested in their business
  • You must be on the lookout to help them do better business
  • You must connect with meaning rather than just contacting them to sell them something or waiting for them to contact you.

What are you doing to engage and build community with your clients?

Allow this quote to sink in...

"Bore, N. A person who talks when you wish him to listen"
Ambrose Bierce

Are you listening to your clients or talking to your clients?

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Would you like to increase your sales success and fulfillment?

This was my goal when recording all-new materials for the new Selling from the Heart Masterclass, to increasing your sales success and fulfillment in your business.

If you enjoyed the Selling from the Heart book, you’re going to love this masterclass! It takes the tools given to the next level.

Have yet to read Selling from the Heart? No worries, you will receive an audio version as a part of the Masterclass. As an option you can get a free signed copy of Selling from the Heart (just pay for shipping and handling).

You can get your copy here - https://www.sellingfromtheheart.net/book

Together, we will go on a journey where we’ll dive into how to apply the ideas in the book to help you achieve even greater sales success.

With each of the 10 sessions, you’ll receive questions that will help you increase your sales in a way that also makes selling more enjoyable and fulfilling.

This masterclass is configured with you in mind where you can complete the course in chunks from any mobile device, iPad or computer, based on your availability.

You’ll also discover fun bonus materials throughout the course.

ACCESS THE MASTERCLASS HERE.

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