This Week in the Copier Industry Ten Years Ago
First Week of September 2014
Real Copier Sales (10 Years Ago)
Copiers Are Always An Afterthought.
One of my first sales managers taught me that no one ever wakes up and thinks, "I feel like buying a new copier today!"
Our industry is primarily driven through cold calling and always will because it is the most effective way to engage with key decision makers about the benefits of replacing their old print technology. No matter how hard you fight it or how many base customers you have, your income is reflective of your prospecting efforts. I've studied the best in our industry and they all say that having the discipline to prospect daily is the #1 key to long-term success.......more here