In our recent survey, we asked 100 respondents to comment "If Xerox were to “gut” Lexmark, how would it affect your business?"
The results revealed diverse opinions, ranging from little to no impact to significant concerns about the future of dealer programs and product availability.
Here’s a summary of the comments:
- Very little short term, long term everyone will adjust to the changes.
- It will help us as Lexmark is such a trusted and respected brand within many of our customers.
- It would not affect mine; however, I believe there will be more opportunities to attack the Lexmark base of clients.
- It would not; Xerox needs a manufacturer now that Fuji is selling to anyone. This could be good if the young guard is allowed to innovate.
- No change; I don't sell or service Lexmark.
- Concern over the future of the dealer programs.
- Likely lose the BSD line, which would negatively impact us.
- It would just be another competitor out of my way.
- Little effect at all.
- Could lose some product availability.
- I'll stop selling Lexmark.
- It will change what we can offer our clients.
- As both a Xerox and Lexmark dealer, I don’t think it would change much; however, the reaction of other manufacturers will be interesting.
- None; we do not sell either brand, but Xerox's history suggests they will likely mishandle this.
- It could be positive if Xerox focuses on Enterprise.
- Some Lexmark products are good; maybe Xerox can influence better designs.
- Not good.
- Lexmark had a good reputation before its ban; there is relief from the print industry regarding support for existing Lexmark users.
- Increase sales.
- More business for me.
- Would have to find another supplier.
- Xerox tends to wreck companies it acquires.
- It won't affect us much.
- The weaker Xerox market position helps us gain business.
- Would probably increase the business I take from Xerox and Lexmark.
- Consolidation in the industry could restore customer confidence and stabilize pricing.
- Concern about the future of Lexmark’s dealer programs.
- It would strengthen the independent dealer market by making it easier to win over large Lexmark accounts.
- Xerox's poor reputation for service and support will not help.
- As a Lexmark reseller, it would highly affect our business.
- Will shift to products like Brother, Etria, and Toshiba in the long term.
- Significantly hurt our business; Lexmark is an important partner.
- Acquisitions like this don’t work long term.
Key Takeaways:
- No Change: 20 respondents stated that this potential change would have no effect on their business.
- Concerns: Dealer programs, product availability, and Lexmark’s reputation were major worries.
- Opportunities: Some see this as a chance to gain business or consolidate the market.
The survey highlights the varied landscape of opinions and the potential ripple effects such an acquisition could have on the industry. Whether you view this move as a challenge or an opportunity, one thing is clear: the market is watching closely.
What are your thoughts?
Share your opinions in the comments below!
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