Sometimes we need to educate right?
At all of my appointments, I will mention that our devices will scan documents to searchable .pdf's. I will then follow up with, "do you know the benefits of being able to create searchable .pdf's?". The reason for the question is that I've found out that many don't know what a searchable .pdf is and many are to shy or to embarrassed to state they don't know what the term means.
It's awesome, when the prospect states that they don't know and even better when you explain what they can accomplish by having their documents scanned as a searchable .pdf.
I posted the information below just about seven years ago on the old blog site when copier manufacturers started to include options to create searchable .pdf's from our multi-functional copiers.
ADVANCED FUNCTIONS- create searchable PDF documents with this application.
What is a “searchable” PDF?-
In simple terms, a searchable PDF is an image (picture) containing the “text” in a layer (usually behind the image and not visible). A scanned document (PDF as image format) is NOT searchable until an OCR (optical character recognition) process is performed on the document. Some scanning hardware can deliver a searchable PDF (the OCR process is performed during the delivery process). A searchable PDF can also be created by PDF distiller software. This process “converts” a digitized file, such as a MS Word document, to a PDF format. Because the original document was digitized (contains text), the OCR process is not required and a searchable PDF is rendered. An easy way to determine if a PDF is searchable is to open the document with Adobe Reader or Acrobat and perform a “find” function. If the found “text” is highlighted, the document is a searchable PDF.
Benefits of a “searchable” PDF-
Searchable PDF’s are very useful for retrieving documents from a document Repository (full content management) and useful to find the location of a word (s) within the document.
Adobe Systems provides a free downloadable tool known as an iFilter. The iFilter provides a link between the “text” layer of the searchable PDF and an “indexing” engine. This connection provides for retrieval of the document by any word(s) contained in the “text” layer or in the metadata (Title, Subject, Author, Keywords) of a PDF.
Indexing engines include:
A) The catalog feature of Adobe Acrobat- very powerful engine which provides advanced searching functionality.
B) MS Indexing Services- an “index” maintained at the server level with “load” processing options built into MS server platforms. Note: this application has an unlimited user retrieval tool that leverages this free MS service.
C) MS Desktop Search- a free, downloadable MS powerful tool that maintains an “index” on the desktop of either desktop files, server files or both.
D) MS Sharepoint- searchable PDF’s can be retrieved with the built-in query tool.
E) Other DMS- most document management systems can retrieve searchable PDF’s.
The requirements are:
1) A full license of TOCR (the OCR engine)
2) The “captured” document should be a Group 3 or IV B/W tif.
There are two components that are used to create “searchable” Pdf’s OCR Processor must be set as Full Page; however, you may OCR All pages, the first page, or identify the pages to OCR. -end
The best way to explain to a customer that I use goes somewhat like this:
"I understand you do not have the ability to scan documents has a searchable .pdf, is that correct?", "yes" states the prospect. I then state, "I would assume that when you bring up a .pdf document and you're searching for a certain phrase, part number or word, then you are scrolling with the mouse, viewing each page and looking for the data that you need, is that correct"? The prospect agrees with me and I then state, "all right, when you open a .pdf that is searchable, you no longer have to scroll page by page. In adobe reader there will be a find button, in that button area, you type in the word, part number or data that you are looking for, press enter and that data that you entered will be highlighted in the .pdf document". It's wonderful to see their facial expression change right in front of your eyes!
Something I take for granted as a searchable .pdf still has tremendous value for certain prospects. You just need to take the time and educate them.
-=Good Selling=-
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