This Week in the Copier Industry 5 Years Ago
Last Week of July 2018
Real Copier Sales
I don’t have a fancy picture, nor a creative meme hashtag memes and not even a fancy sales gimmick to tell you about. What I received today was an order for $45k from an an account that I’ve been stopping in for 30 years! I’ve lost so many times over that time span to this client. Loss after loss after loss and yet I kept coming back for more. I guess I thought that my persistence would eventually pay off at some point. There was no magic, no special deal, and no gimmicks that finally landed the order.
It was more about the relationship that was built over a LONG time. That relationship now spans two generations. There’s nothing new in selling, it’s still about the seller meeting the buyer. Then the trust that is gained by having genuine conversations. I realize that everyone can’t wait 30 years, however, if you outlast you’re competitors you’re in the game. hashtag persistence hashtag sales
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