Years ago I use to burn the late night candle pretty often. In some cases I would still find myself emailing a prospect at 2AM in the morning. In most cases the email was to schedule a meeting for later that week.
Those late night emails was just something I was use to. It wasn't until one of my clients made mention of the email that arrived at 2AM. Of course he didn't see it until he arrived at work. But this client went on to tell me that he wished he had more sales people like me, meaning those that did not consider their job as just 9-5. This client has been with me for more than 20 years now.
Thinking back it was probably not the pricing, nor the brand of copier, but more about his appreciate for sales people with a great work ethic that landed me the order.
Twenty years later I'm past the point where I send emails that late anymore. I'm not saying that you should be sending emails that late but what if that prospecting email at 2AM did hit home with the prospect? What if he or she thought the same as my client did years ago? They could be thinking that this sales person is really working hard to get my business, maybe I should have a meeting to know more about this person.
For those of you that can't burn the candle late. I found this on google for sending delayed emails. I've never used it but I just might give it a shot to see if it makes a difference. Maybe the same can be true for sending emails on the weekend also.
- Compose a message. ...
- Go to the Options tab.
- In the More Options group, select Delay Delivery.
- In the Properties dialog box, select the Do not deliver before check box.
- Choose the date and time when you want to send the message.
- Select Close.
- In the message window, select Send.
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