The Who, What, Where, When, Why & How of Print

Did you know that if you where to fill your car gas tank with inkjet ink that it would cost $150,000!

What do you think is the average number of pages printed by the average employee each year?   Yup, 10,000 pages.

One of the items I'm going to get better at this year is to ask net new accounts if they are being burdened with overage charges.  If so, then I'm going to move right to my Who, Where, What, When, Why & How of Print to alleviate overage charges on my competitions equipment!  That's fricking awesome!!

The Who of Print: 

• Who printed that document?  
• That document is confidential and the document was left out on the copier.
• How did our competition beat us to market with our new product?

Knowing "Who" printed that document can give you an document trail to that person.  It's not uncommon that companies can get fined for leaving confidential documents out in the open.  It's also fact that trade, products secrets can printed and stolen.  Fines can be eliminated and thieves can be prosecuted.

The Where of Print: 

• Where was that document printed?
• What printer was used?
• What port & IP address?

Knowing what imaging devices documents are printed to can lead to a better understanding of the costs that are involved for each imaging device.

The What of Print:

• Document Names that were printed, were those documents confidential?

The When of Print:

• Date and Time stamp that the document was printed

The How of Print:

• Name of application that the document was printed from

Thus the Who, Where, What, When & How of Print Analysis is available to the CIO at any time.

But, the analysis is just the tip of the iceberg!  Diving deeper, we need to ask "Why" they print the documents like they do.  Such as:

• Why do you print internet pages in color?
• Why do you print Document A single sided?
• Why do you not have a time and date stamp on each document printed?
• Why do you not have the document name on a printed document?
• Why do you not have the name of the user on the document that was printed?
• Why do you not have those documents protected from printing by an unauthorized user?

Print Rules software  can change your customers print habits, reduce paper costs, reduce and or eliminate overage costs on copiers.  Dang, we would be hero's right! 

Maybe we're not asking the right question when we are surveying our potential net new customers.  I would tend to think that most end users do have overage charges on most devices. 

We hear from our customers that nothing is more frustrating than to get a bill at the end of the year for overages!  Maybe we need to be proactive and give our customers a way to control printing.

It's no secret that I'm a fan of Print Audit, and it's no secret that they are a Premium Sponsor of the Print4Pay Hotel. What is a secret, is that I was a fan of Print Audit before they were a sponsor.

My goal for 2015 is to open the talk track of overages and the Who, What, Where, When, Why & How of Print.

-=Good Selling=-