The Week in Copiers Ten Years Ago
Second Week of May 2011
I don't think many clients are brand loyal anymore. One of the questions I ask net new clients when we meet is "what brand do you have now, and what was what brand did you have before your current device?" If it's the same brand I then ask is it the same support company also? If the two are the same then the client has both brand and company loyalty. If the brand was different with the before device they then have no brand loyalty and if the support company is also different then there is no brand and no company loyalty. Now if the brand changed and the support company did not they have company loyalty. Always good questions to ask so you can understand how to position your company
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