- Demming's quote is still my favourite, as you often come across opinionated people with a lot of certainty yet when you did deeper they basis of their confidence on many topics is nothing more than opinion and here say, and all the more complicated in a time of alleged "fake news".
- This is a great build on Demming's quote, as when there is no data then go with the leader's opinion, ad doing something is often better than doing nothing.
- Pure Drucker wisdom.
- Another great Demming quote
- Data on its own is useless, what you are ultimately aiming for is "Actionable Insight", something that points to the next thing you should try, and measure what outcomes happen as a result. Back to the first quote, there will be no shortage of people telling you to do different things with absolute certainty, when the truth is that certainty is a myth in business, it only works in science.
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