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Supplier Ghosted the Client When They Needed Help

 

I will not name names, I will not name names.

OMG, it is so tempting to tell everyone. Well I could always name names with private messaging

The Story

I will tell you a story about about a third party print supplier in our industry.  For me that supplier should have been more client focused and more driven to solving a print issue rather than to tell the client there is no solution they could offer.

Now the print issue was not with the device that they support, but rather with the print that came from the print device.  The print device did what is was suppose to do without any issues, in addition there were no problems with the print quality.  Sounds strange right?  Stay tuned..

The client bought six of these print devices over a two year period. All was working well...

18 months later

It was about 18 months later when the clients customer and then a couple of more customers complained to the customer that the prints they received was producing a ghosting image.  Okay, so keep in mind that our clients customers was running the pre-printed documents back through their A4 MFP.  The customers clients stated every print was not usable since the image was doing the double image (ghosting)..

Interesting because when we originally entertained the client with the print solution and all of the technical data.  Our third party print supplier never mentioned that there could or might be some issues at some time with some laser printers ghosting the image.

Of course the issue was brought to the third party print provider. The issue was addressed by an Engineer and exclaimed that they would get back to the client with something soon. This went on for weeks,  during this time the client was afraid that other customers were having the same issues and not telling him. Thus he was afraid he could be losing business and not even know it.

After a month of no response to the client, the third part print provider wrote  a beautiful letter to the client stating there is nothing they go do.  Seems like the Engineer had no issues to correct the product.

Long Story Short

I'm going to make a long story short now.  At an event two seasoned print pros thought over the problem and applied their print knowledge of the laser print process.  We all know that in the print properties we can slow the speed of printer and in some instances the fuser temp is increased to print on thick paper.  He took the opposite and thought about print settings for thin paper. We both agreed that the fuser would not get as hot with the thin paper setting.  Thus this might  stop the image from ghosting.

It was a theory, but at least it was something.  The client agreed to buy two of the A4 printers that were having the issues. I was on site for the testing and our theory worked with changing the print setting to "thin paper mode" in the printer driver.

As I stated I don't want to name names, but I am proud that two seasoned pro's (more him than me) figured out a solution to keep the client happy.  Yet, I am puzzled by the third party print provider did not think simple solution but walked away.

-=Good Selling=-

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