Friday night, I had the chance to chat with Andrew Jones from Muratec America. Andrew is the Product Marketing Specialist, Precision Label Series at Muratec America, Inc. I though this would be a great interview with the upcoming Muratec Label University event.
Art: Is Muratec Label University held the same days as ITEX?
Andrew: No, Muratec Label University is April 18, the day before ITEX starts. We’ll start at 1 p.m. in the Palm A room. We’re starting early afternoon so people can arrive Tuesday morning, if possible.
Art: How long will the session run?
Andrew: We have several education sessions running a total of three hours and we’ll use the last hour to introduce our new label products and perform product demonstrations for our attendees
Art: What new products are you launching at Muratec Label University?
Andrew: We’ll be launching four new printing units and one new finishing unit. Our four new label printing units will be ink based and use top-of-the line engines with which many dealers are already familiar.
Art: Wow, this is awesome! Will these new label presses complement the existing PLS-2112 and PLS-5150? A
Andrew: Yes, they will. These new products give us an entire label product line with equipment ranging from entry-level to light production for our dealers.
Art: I’ve heard scuttlebutt that Muratec may be creating a PLS Sales Agent Program, is that correct?
Andrew: Yup, we are in the process of setting up a sales agent program where independent contractors (i.e. sales people) can become authorized to sell just the label product line.
Art: Is there anything else you’d like to tell our Print4Pay Hotel members about Muratec Label University?
Andrew: The label and packaging industries are growing like crazy and we want to help dealers move from the front office to the back office. We’re all-in with these products and it’ll be a great event. You don’t want to miss it.
Note from Art: I am a fan of these devices! I did some of my own research back in late summer with just two accounts. When I asked them about color labels, both accounts were outsourcing labels. One account was spending more than $100K per year and the other account was around $35k per year. Both accounts acknowledged that at the end of the day they would like to be able to buy what they need instead of buying more than they use.
I’m going to go out on a limb, but I’m thinking that the average dealer that has revenue streams of $3-5 million probably has clients that are buying at least a million color labels a year. It’s an untapped revenue stream and the time is right to start capturing that business.
Keep in mind that the consumables usage for color labels is HUGE. Not only do they need the consumables, but there is also a high demand for the different types of substrates that the client will need to print on.
If you’d like to join me at Muratec Label University, you can register for free at www.muratec.com/MuratecLabelUniversity.
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