I recently saw caught a google alert in reference to a test that was done on a Samsung Multi-Functional Copier the other day. I thought, wow that's kinda cool, and dismissed it as a link that I didn't need to post on the site.
The main reason is that this type of test is so Eighties! Yes, Eighties, back in the day, I would have loved to get a report on one of those tests to send to a customer. Today, I would say that 99.9% of all A3 (copiers that can copy, print or scan up to 11x17) can print/copy a million pages with ease.
All of this leads me to another alert from google, however this alert told me that the pulp from one tree will produce 8,333 sheets of paper! Golly, I never knew that. Thus it got me to thinking and that's where I tend to get in trouble at times.
Can you imagine walking right into a prospects office, sitting down with the DM (almost like Alice's Restaurant) and your first question is, "How many trees do you sacrifice a month?" Hey, I'm with you, I'm in the business of putting toner on paper. But, wouldn't that be a unique talk track? The prospect may respond with a tilted head and then state, "I have no clue what you mean by that". Of course you being the awesome salesperson can state, "oh, right, I'm sorry, you see each tree is equivalent to 8,333 sheets of paper, I was curious on how much paper your company uses each month for your present copier." You may get a chuckle, a laugh, or a boot out the door, but I'm guessing that this type of conversation can get you wider and deeper with the customer. The door would be open to not talk about the copier, but talk about the benefits of having Print Rules software. I'm going to try it and see where it leads me on my next appointment. Just think, leading with how many trees you sacrifice a month could be some kind of new movement The Print Rules movement to prevent the Massacre of Trees!!
But, lets get back to the Million Page test. Did you realize that 120 trees were sacrificed for that test. In additional, how much fuel was wasted to get the paper from point A to point B. What happened with the paper once it was used, was it recycled, was there an image printed on two sides, thus 60 trees were not used just for a blank page?
I'm a fan of Samsung, I'm a fan of the company that performed the test, I'm just not sold that 120 trees were sacrificed for such a silly test. As Vince McHugh would say, "that's my 2 cents"!
BTW, I'm listening to Alice's Restaurant right now!
-=Good Selling=-
Comments (3)