What a day it was today. I am typically very skeptical of consultants in our industry. Most of the time I just steer clear of them. After several months of trying to connect with me, I had a conversation with Larry Levine of Social Sales Academy. Unlike most consultants who call on us, Larry simply wanted to chat. Never once did he try to sell anything to us nor did he even mention the Road Show. After talking to him I researched his company and his history and decided I would give his approach a shot. I registered for the Copier Sales Road Show in Chicago still with some skepticism on how a class on LinkedIn could help my team and I.
I arrived in Chicago yesterday, caught the Cubs game, and settled in my hotel room. This morning I arrived to the training and was surprised to see a fairly large group settling in. There was a nice mix of people. Older, Younger, Sales Rep, Sales Managers and so forth.
I took a seat, had some small talk with some people, and then got ready to listen to Larry speak.
I have always thought my LinkedIn profile was good until I started through the course work/manual. Boy was I wrong. I've always thought of LinkedIn as something that could boost business, but not to the level that Larry has done. I realized very quickly my profile page was lacking in a lot of areas.
I won't give away all his secrets here but what I learned in 6 hours today will almost certainly be the groundwork to closing Net New Business through Social Selling. There are so many little tweaks that can be done that I had never thought about.
I hope to be able to get my team involved with the Social Sales Academy in the near future so they can fully understand and utilize the power of LinkedIn. I would have loved to been able to sit through tomorrow session in New York but have to get back home and start working on my new and improved LinkedIn profile.
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