Focusing on gaining more market-share in the copier industry is a fool's game, unless you're the manufacturer. Dealers that hope to be around & profitable in the future have to find alternative revenue streams, because the fact of the matter is that not everyone needs a $15,000 A3 MFP when in many cases a $1,000 A4 MFP will do. For the dealer community, it has to be about capturing profitable recurring revenue streams, whether that be through SaaS solutions, MPS, Managed Services, BPO, etc. Having the lead in market-share doesn't matter when the market for the product is ever-shrinking. Just ask whoever the leading manufacturer of typewriters were when the PC came out, & ask the PC manufacturers now.
Bottom tier manufacturer reaching for straws by starting an MNS program for their small number of dealers. I predict this will end poorly.
Agreed. Let's look at the history.
Multifunction Printers --> Commoditized by the copier industry
Managed Print Services --> Used as a buzz word for marketing purposes. Does anyone even know what true MPS is anymore? Now even RFP's contain the term Managed Print Services and it does not mean what they think it is
Managed Services --> The next step in copier industry destruction. Already we're seeing copier dealers partnering with IT companies. Dealers are trying to capture more revenues when they should be trying to capture more marketshare.
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