Art, Thanks for comments it's conversation which starts change. There is way more applications for A4 MFPs than those few applications you suggest. The large disruption will be from those who can isolate the realities of the customers needs and sell based on those realities. Declining Marketplaces are disrupted when the old way continues delivering to all the market's customers the same way they did before the decline. The old way needs to focus on the realities of over 80% of the market then adjust how they deliver and service. Because that's exactly what the disruptors are studying. The A4 Revolution will get its momentum from new mindsets who don't care at all about how A4 won't work they will focus on why it will work. You are correct regarding most A4 products. However, Lexmark is one manufacture who gets it and they have the equipment to support the change. 2020 will shake up some complacency that's for sure. Happy New Year my friend
HI Ray and Happy New Year! The A4 Revolution will not happen until those A4 manufacturers provide A4 print devices with the A3 cost per page model along with advanced scanning and finishing. You're right that's there's only a small percentage of users that need 11x17. However 11x17 is only part of the picture with end users needs. Larger document feeders, and stapling is still a requirement in many offices. As you know we could debate this until 2021 or longer, but the end game is advanced finishing, speed (print & scan), finishing and A3 cost per page model. Keep up the excellent work my friend!
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