The time is now to add more contacts to my database. I use a box marketing approach to reach out to those accounts that I would like to do business with.
Thus, today I picked up a magazine that listed the Top Ten Engineering Firms in NJ. My method of madness is to reach out to them in a variety of ways. One of those ways is with LinkedIn. (email me if you want my box marketing approach art@p4photel.com)
Today, I use the free version of LinkedIn, if you asked why? It's because I believe the pay version is too expensive for the value it provides, especially when you're educated on a few simple hacks.
HACKS
1) If you're a 3rd level contact of the contact, Linked in will provide a button for "send inmail", clicking that button takes you to their purchase page for the premium service. However, here's the hack, next to the "send inmail" is a down arrow button. Clicking this down arrow button will then allow you to contact that person with a linkedin mail. You want to click the "connect" text link.
2) Here's the options to contact them;
- Colleague
- Classmate
- We've done business together
- Friend
- Other
- I don't know Matthew
The selection that I pick is other. When you select other, you're then required to put in Matthews email address. Arrgghhh, what happens when you don't have that? Here's the web/google hack for you. In the google address bar, type in the person's name and then the word email and surround in quote key. Thus your search will look like this "art post email". Select the search button and you may be able to bring up that person's email address.
3) Find the clients web page, in many cases the email address will be on the contact page. Works about half the time.
4) I've written about this hack many times. If the email address is not on the contact page. Here's the hack, right click on the contact web page, select "view source". You can then see the html of the page. You then want to select ctrl f from your keyboard, you will then see a find box. Type in the @ and then select the next button. Winner, winner chicken dinner! This hack works maybe every four out of five time.
5) Follow that person or their company, and then make sure you "like, share and comment" on some of their social media threads. Before too long they will check you out.
Bonus
Bonus) Ok, maybe not a hack, but give them a call, state to the receptionist that you need to send an email to that contact person. In my case, when asked, "where are call from", I replied that I want to send that contact person a congratulations email. This works.
One other item, customize your message to the contact, in this case all I stated was, congrats on your award for Top Ten Engineering Firms in NJ and I then added that I'm a vendor (for someone they know) and I'd like to connect with you.
I've just finished up my first ten and now moving to another ten. Just think, there's only half the year left and those who prospect hard now will reap the rewards for October, November and December!!!
=-Good Selling=-
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