Empowering Dealers: ITEX Expo 2015
By Sand Sinclair, Conference Director/Editor
The annual ITEX Expo & Conference is one of the most focused and credible venues to deliver the latest tools, strategies, education and industry information to those in the office, imaging, and IT channels. Each year ITEX spotlights a power house exhibit floor, power hour education tracks, and powerful workshops to yes, empower attendees. Sharing a spectrum of information on new and evolving product technology, advances in integrated workflow and document management solutions, managed print services, cloud, IT and managed services, along with new strategies for sales, supplies, business model planning and more, ITEX and noteworthy experts arm industry professionals with “implementable how to” methods to achieve greater profits and success.
Today’s business owners, C-level executives, company management and dedicated staffs can look to ITEX 2015 to “Power Up!” their company profits.
Held in sunny South Florida, a sought out destination in early March, ITEX rocks the Broward County Convention Center in downtown Ft. Lauderdale from March 10 to 12. The convenient location is located near the ocean, airport, hotels, restaurants, sightseeing and recreation.
If you’re wondering “What now?” when it comes to advancing your business, dealers and professionals will find the best answers and strategies in dozens of Power Hour sessions to help them stay ahead of the encroaching competition. An array of leading presenters will help to empower dealers with an actionable game plan for 2015 and beyond. ITEX offers dedicated tracks to specifically teach you how to leverage a myriad of business solutions. From navigating the complex sale to developing new partnerships, to reinventing a better business model to adopting a new product platform, you will be empowered with the latest knowledge needed to advance.
If you’re looking to deep dive for real immersion on diversification and / or IT business planning, consider one of two half-day “forerunner” Executive Workshops which are available on March 10. These will help those providers who are choosing a path to diversify by either having a stronger “Focus” on new areas of print, or choosing to “Pivot” into new and diverse areas outside of the print industry (with some doing a combination of both). Going down these paths can be initially challenging as there are a myriad of questions, including those on costs, investments, risks, staffing, outsourcing, partnering, products and new services to consider, while the opportunities to add big value, growth and revenue from adopting these solutions can be immense, if done correctly. The Executive Workshops include: “Mapping the Next Business Model: Channel Diversification “ - presented by leading analysts from InfoTrends along with a selected dealer panel that includes Gordon Flesch Company and CBI, among others; and a CompTIA-led workshop: “Gaining Business Agility to Adapt, Strengthen, Transform “(your business) with a focus on operational efficiency, financial planning, a “solutions playbook.” Presenters will help you gain a better understanding of IT market dynamics, and how to evaluate market developments and how they affect your business strategy.
In addition, a half-day Strategic Sales Workshop sponsored by ITEX and GreatAmerica Financial Services, led by veteran Paul Dippell, CEO, Service Leadership will be held on March 12, entitled “Light a Fire under Your Managed IT Sales” at the 2015 event.
“The value that Paul demonstrates to his audience is immense,” commented Josie Heskje, Manager, GreatAmerica Financial Services. “We’ve worked with him for years to provide education to his dealers and we’re happy to partner with ITEX to bring his thought leadership to the dealers in attendance who are heading down the Managed IT Services path.”
Leading OEMs featured in the exhibit hall at ITEX include Epson America, Inc., Fujitsu Computer Products of America, Inc., Hewlett-Packard Company, Inc., Lexmark, Sindoh, and OKI Data Americas, which join the impressive ranks of over a hundred best-in-class distributors, vendors, and technology providers such as AppRiver, Papercut Software International, Newfield IT, LogicNow, Ingram Micro, Laserfiche, Continuum, among many others. The event is also supported by Platinum Sponsors Digitek Computer Products, DocuWare Corporation, ECi Software Solutions, MSE – Micro Solutions Enterprises, and OKI Data Americas, as well as Gold Sponsors General Plastic Industrial Co., GreatAmerica Financial Services, Image Star, PHSI Pure Water Technology, Square 9 Softworks, and Supplies Network.
This year, ITEX will deliver a Keynote Address through Lawrence M. Walsh, CEO & Chief Analyst of The 2112 Group, entitled “Building Better Businesses in a Dynamic Channel.” Says Walsh, “Dealers, resellers, service providers that invest not just in technology but more and more so in business value and performance, will be well-positioned for the future.”
We all know that the office channel is being challenged through emerging technologies and advancing competition, and a change in how clients conduct their business today. ITEX wants you to have the necessary tools to carry out your business mission – that of capitalizing on what the multi-billion dollar office industry has to offer. Join us at the channel’s premier event for the intersection of cutting-edge technologies, education and networking opportunities where ITEX attendees will learn how to leverage, manage and build business solutions. The industry’s annual homecoming – ITEX Expo – continues to bring together dealers, resellers, distributors, VARs, MSPs, vendors, OEMs and associations to network, learn, partner, and power up for success. Naturally, we hope to see you at the show in March!
Sand Sinclair is ITEX Conference Director and Editor-in-Chief of imageSource Magazine, produced and managed by Questex Media Group LLC, a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA. Visit www.itexshow.com and www.imagesourcemag.com for detailed information.
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