I received my early constant contact numbers from the email I sent yesterday. It was a little better than I thought for and much better than the first.
17% open rate and 5% click through. That translates to about 120 opens and 6 of the opens clicked through. I even had multiple clicks from multiple people. The plan is not to call the clicks right away but to collect some data on who is clicking what. I'm thinking after 120 days (4 campaigns) I'll be able to generate some net new leads.
The reason I'm doing this is simple, I need to develop net new prospects for this year. Heck after June we only have six months left in the year. There's also another reason and that's because it's still so hard to get DM's on the phone here in Jersey. Today I had to deliver a beta wide format exit tray (Courtesy of Copier Solution Shop) to one of my clients. I left my house at 8AM and there was no traffic, there's always traffic in New Jersey. In addition I made sure that I scoped out office buildings as I passed them. Most parking lots were empty. I did run across one parking lot that was full (kinda surprised me) and you know what they means right, yup they will be getting a phone call tomorrow.
I had a good day of setting appointments via email and a few phone calls. I was able to set four appointments along with developing another two opportunities from existing accounts. Thus the reason for the email campaign, I need net new in my funnel know.
The prospecting that you do for these summer months will be the prospects that you get orders from in the third and fourth quarter. Over the years I've noticed too many sales peeps that will dog it over the summer and then wonder why they have no orders for the end of the year. One of those peeps used to be me many years ago. We live and we learn by our mistakes.
Thinking I bagged about 20-25 calls today, maybe a dozen emails and created those opportunities. As of right now I'm thinking I have a decent shot to have 50K by the second week of the month. It's not solid and needs work, but I rather be able to work them then have nothing at all.
My lunch was a working lunch today. At 2PM I was on a call with Arlington as one of their guest speakers. Each week since COVID19 started Arlington has been on every Thursday at 2PM with Navigating Business During These Unprecedented Times. Today was week eleven of the series. This way my second quest appearance with them and I'm hoping for a third in the near future. If you have the time catch the webinar and or the recordings it's all good information.
I have three appointments scheduled for tomorrow and another three accounts that I need to research for possible upgrades. The highlight of the day is that a net new got back to me and wants to schedule something for next week. That's a $35K opportunity, just wishing I had 5 or six of those in my funnel.
Here's a interesting piece from today. I received an email from a client stating this.
Been paying for this machine for to long. This invoice is out of order. We’ve paid enough for this machine. Please make arrangements to pick this machine up. We’re not going to renew.
Okay my first thought was this was not a nice email and maybe I should not be such as nice in my return email. Meaning "you signed for x amount of months and we can't pick it up and you'll have to pay to ship it back", and then leave things like that. Because by the tone of the email this wasn't going anywhere!
I took a different approach and here's what I sent back.
You signed a 48 month lease. You still have 12 months or so left. At the end of the lease it’s your responsibility to return the copier to the leasing company. I will double check and confirm later today
We can help but there’s nothing we can do with the lease cost per month unless you’re interested in trading in and reducing the monthly lease cost.
It was worth a shot right? Here's the response I received
Then let’s trade in then.
Bang, opportunity created. Not the biggest but not the smallest but a simple email offering to help seens to have done the trick.
-=Good Selling=-
- Turn a negative into a positive
- Prospect your ass off all summer
- Develop your own email campaign
- Invest in yourself
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