Copier and MFP side by side Reviews

Many years ago I learned that all copiers are not alike, and way back, when we were up against a competitor we were taught to present a side-by-side comparison.  

Back in the day we either used a typewriter or hand wrote a side-by-side comparison to show the prospect that we had the superior equipment! Us old timers remember these right? a

Or how about the old copier spec books, they were published by various companies and it was every six months or every year they would publish another book will all of the current models and most of the past models.  It was a day of excitement in the office when we received the new books, because other than running into a brochure from a customer about a competitors model there was no other way to get that information.  

As always there were some enterprising reps that did find out ways to get the information and believe it or not one of the ways was to call another dealer and pretend that you were a potential buyer, during that call you would pump them for info and then try to get them to either fax you a brochure (there was no called ID then) and or to mail a brochure to your home.  Many times it worked and many times we were flushed out, but come to think of it, I also answered many calls from other sales people pretending to be a buyer looking for info.  Some got over on me and some didn't, but it was the way we did business back in the 80's.

Just the other day in the office I developed one of these for the Ricoh CW2200SP vs the HP T2500 and like always I was proud of what I developed and showed it to one of the younger reps on the office.  He thought is was awesome, then asked where I got it, of course I explained that I had developed it and stated he needed to do more of these for his opportunities!

I explained that the beauty of developing theses your self allows you to customize each one so that you can zero in on the features and needs that are important to your prospect in a short, clean, concise review of the system you are selling and the other system that the prospect may be considering.

Today, you don't have to develop these side by side reports yourself, many dealers and I'm sure many individuals subscribe to Buyers Lab.  Buyers Lab has been around forever and their information is always spot on.  You can run side by sides, environmental comparisons, total ownership, configure with options and the list goes on and on.  I've used Buys Lab off and on for the last 30 years, and not once did I ever question that one of their specs was wrong. I can't say that about a competitor that was in the same space with them a few years ago.  If you get the chance click this link and check out how Buyers Lab can help you.

-=Good Selling=-