Better Call Art "Winning with Print Drivers"

Many National OEMs charge up into the $185.00 range per hour for Professional services.

Sometimes just revealing this fact can convince a customer to make the switch in your favor.

@SalesServiceGuy posted:

When it comes to print drivers, I like to talk about who is going to install them, how many and at what cost.

Often in SMB business there is no IT person to perform this task.

I like to say that installing print drivers is considered Professional Services.  For the first 90 days all Pro Services are included thereafter billable at $95.00 per hour.

Customers often get new computers.  I say if I can install them remotely, then No Charge.  If I have to show up onsite, then one hour Pro Services.

This is a great edge against National OEMs who will invoice for just about anything after the initial install.

Are there feature advantages to be found against a competitors print driver? Sure and it could be the knock out feature we all look for.

good stuff!

When it comes to print drivers, I like to talk about who is going to install them, how many and at what cost.

Often in SMB business there is no IT person to perform this task.

I like to say that installing print drivers is considered Professional Services.  For the first 90 days all Pro Services are included thereafter billable at $95.00 per hour.

Customers often get new computers.  I say if I can install them remotely, then No Charge.  If I have to show up onsite, then one hour Pro Services.

This is a great edge against National OEMs who will invoice for just about anything after the initial install.

Are there feature advantages to be found against a competitors print driver? Sure and it could be the knock out feature we all look for.