At 65 There's a Lot to Like About The Imaging Channel
I just felt that it would be a change to write a short blog again.
Sometimes it's not until I start putting keystrokes on the screen do I figure out what I want to write about.
It was at the age of fifteen when I aced a class for creative writing. I'm not sure if I aced the class because I'm creative or because my teacher was hot. I like to think it was because I have this knack for being creative and my sales career only cemented how creative I could be. After all these years I still enjoy writing, however I do realize that don't have the best grammar and that pains me from time to time. I make no bones about it that I'm a technology sales person first and a writing is something I love to do.
Writing is cool, but when I write about our industry I always like to share my knowledge and my experiences with everyone. At times I will write about our industry and changes that I would like to see, however I'm never derogatory to our craft. Yes, there are things I don't like but I'm not going to bring down our business because of the negatives. Every business has their negatives and positives and if you're going to write or video about our industry you need to be able to tell both sides of the story in that blog for our video. For me it's similar to when I was coaching baseball, if you're going to promote a negative to a player you will then need to promote some positive to the player as well.
I guess what I'm saying is that when people are outside of our industry, meaning they have no skin in the game for profit, revenue, sales and losses, then they tend to more negative about what they write or speak.
They can spout to everyone what is wrong with our industry but they can't tell anyone on how to change or fix our industry. They aren't or don't know how to be creative and offer up ideas on how to change our industry and turns those negatives into positives. They are not thought leaders.
Look for my video in the next week where I will offer up ideas on how to change our industry. Yes, I will walk the talk.
Why our Industry is awesome
It was four weeks ago when the company I work for offered up an incentive for going deeper and wider with clients. It wasn't a cash or prize incentive. The incentive was to know more about your existing clients and how we can help. It's a fact that your existing clients are your gold mines, those clients just need to be panned.
In a recent QBR I was able to pan one of our clients and that digger deeper and wider opened a $600K content opportunity. We've made it to the fourth meeting to present our final pitch which will happen in a couple of weeks. There is additional potential that this could grow a lot larger for 2nd and 3rd phase initiatives. It's opportunities like these that tells me our industry is in a great space.
So, as much as some like to continue the beat down and label us as a declining business model, I will tell you that our business model is changing before our very eyes and the continued digitization of everything will give us opportunities for a long long time!
-=Good Selling=-
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