Are you Selling in a Vertical Market?
Today's offering from manufacturers is overwhelming to say the least. I can remember starting out on the business where one of the requirements is that you had to own or have access to a station wagon! One of the basic routines was to load a copier in the morning and then go cold calling, and if you found a hot prospect you would ask them if they would like to see a demonstration of the product. When they replied yes, you stated "great, I have one in the car, where can we do the...