31 Ways to Close More Sales (#18 of 31)

Art PostVIP 12/9/138:32 PM

Many years ago I learned that all copiers are not alike, and way back when when we were up against a competitor we were taught to present a side-by-side comparison. Back in the day we either used a typewriter of hand wrote a side-by-side comparison to show the prospect that we had the superior equipment! 18. B en Franklin Close: Can’t get the customer to make a decision? Use the Ben Franklin close on one side of sheet of paper ask the DM what they like about your product, they key is to help...

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