Just wanted everyone a little bit of a background about this blog. It's baseball oriented, can you tell?
I was thinking about a blog that I wanted to write for Polek & Polek for the last few weeks.
Chris Polek and I are huge fans of baseball.
Chris Polek being a Yankee fan and me being a Mets Fan. While driving from one account to the next, the idea came to be to make the blog baseball themed for the start of the 2017 baseball season. Thus, Chris and I collaborated while at Itex and did our interview today. In each inning (question), we've used a baseball term to help drive the answer. Hope everyone enjoys, I had a great time writing this.
First Inning
Art: How can dealers hit a Home Run with profits from products purchased from you?
Chris: Swingline brand staples. Once dealers see the quality performance of Swingline brand staples versus OEM, and the significant profit it adds to their business, they never go back!
Second Inning
Art: What is the biggest Sacrifice you see dealers making when buying supplies today?
Chris: Did you ever decide to buy something at the lowest price, only to find that you sacrificed quality? In the age of the internet it is easy to search and find low prices on items. The problem is the overall value and experience with that product(s) doesn’t compare to paying a bit more. When you buy, you want affordability and reliability. Polek & Polek helps dealers discover the proper balance of affordability and reliability versus the OEM.
Third Inning
Art: Great hitters take Batting Practice every day, how can dealers take batting practice and apply it to their daily grind?
Chris: Get up early, and do consistent and productive work, day in and day out that carries over to game time where you perform at the top of your game!
Fourth Inning
Art: How can dealers turn a Double Play when doing business with Polek & Polek?
Chris: You may regularly buy your MFP toners from Polek & Polek. Did you know that Polek & Polek offers an extensive line of high quality toners for HP, Brother, and Samsung printers that can add profit to your MPS accounts? If your costs were 20% higher than they should be, how would you know? Contact Polek & Polek for a FREE Profit Impact Assessment.
Fifth Inning
Art: In reference to the cleanup hitter, which one of your products produces time and time again?
Chris: Buy the Omega Supreme Plus Vacuum (manufactured in USA by Atrix) from Polek & Polek. Significantly quieter and twice the motor life of standard service vacuums, and comes with a standard 10 foot hose(versus 6 foot). All Atrix filters are compatible with 3M/Desco/SCS service vacuums.
Sixth Inning
Art: Having a great Fast Ball can be your go to pitch, what would be your go to pitch to for dealer advise?
Chris: Adding profit is better than increasing revenue. Did you know that $60K in additional profit could be the same as adding $1 million in revenue? Imagine if you were doing both?! Let Polek & Polek show you how!
Seventh Inning
Art: If a dealer principle wanted his supply department to "pitch a gem" of a year, what would you recommend to them?
Chris: I would recommend that they go to the top 10 clients where they have great relationships, and ask them this year for 100% of their business. You will be 100% loyal to them, and you are asking for their loyalty in return. Many people might be scared to ask that question. Would you rather ask that question, or have your competitor ask that question? Next become the King or Queen of Follow Up to all your customers to show that the reliable, dependable, and smart choice to do business with is YOU.
Art: It seems that the Stolen Base is almost a lost art in baseball. Gone are the days of Ricky Henderson, Lou Brock and Vince Coleman. What’s your advice for dealers to win back profits and stolen accounts?
Chris: Tired of losing deals to the manufacturer direct? Buying compatible products from Polek & Polek is the secret weapon to lowering your costs, and winning the business you were losing to the direct manufacturers!
Art: In baseball, the Yankees are also known as the “Evil Empire”, due to their wealth and winning the most World Series. How can dealers create their own Evil Empires with Polek & Polek?
Chris: When you buy from Polek & Polek, your competition will hate you. It is better for your competition to hate you, than for you to hate your competition. When your competition hates you, it’s because you are taking food off of their table, and consistently beating them on the battlefield of business everyday!
I will close this interview by saying: GO YANKEES!!!
Art: Let’s GO METS!
-=Good Selling=-
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